Social Media Marketing Chapter 4 Review
When first engaging in social media, it is important to listen first before creating content.
True
Social media marketing ethics don't involve
Employing information gathering software on social profiles
What is NOT considered one of the rules of engagement
Entertaining your audience
With a global audience what should be avoided in your content
Expressions; helpful proverbs; folksy, friendly sayings; and sarcasm
According to the text, traditional advertising has no value to consumers
False
Why is it important to understand the rules of engagement in social media?
It helps avoid potentially costly mistakes
How much people trust you is less important than the overall number of fans or followers you have
False
Most people use social media because they are looking for discounts and deals
False
Steering the conversation and message is one example of a company being participatory in social media
False
The code of ethics for SMM is the same as for traditional marketing
False
Which of Walmart's social media strategies was considered successful?
It's Facebook page
Why are the best practices for rules of engagement important for social media marketers
They serve as a guide to help marketers avoid common mistakes that occur when first using social media
Being honest is one way for a company to build credibility
True
What are the 3 steps a social media marketer should take when taking responsibility for a mistake
Acknowledge the situation & take responsibility; apologize and identify a solution needed; act (implement) resolution or identify changes and let the affected individual what is being done
What is NOT a part of an active engagement strategy
Broadcasting messages
The passive engagement strategy focuses on
Listening
Why is communicating with citizens from countries other than the US important for social media marketing
Social media is international, with adoption and usage on the rise in many countries
According to the social media rules for engagement, what is NOT recommend
Sticking to a marketing message regardless of the social channel
Authenticity can be described as
Telling the truth in a personable and genuine manner
What is NOT an example of permission marketing
Viewing an online ad on a mobile phone
