Social Media Marketing - Exam 1 - McCumpsey

What we can learn from listening, includes all of the following except: A. How people feel about a company, product, service, person or issue B. Which social media platforms seem most viable in order to achieve social media marketing goals C. How competitors are using social media platforms D. All of the above are correct E. None of these are correct

D. All of the above are correct

Which of the following statements are false A. Being credible helps build a brands trustworthiness B. Providing an audience with helpful information as one definition of being resourceful. C. Putting a human face to a brand to develop authenticity and build trust D. Steering conversation and message

D. Steering conversation and message

Which part of the 8 C's refers to understanding the etiquette newances and spoken or unspoken rules for particular social media platforms. A. Convert B. Categorize C. Collaborate D. Comprehend E. Contribute (? couldn't hear)

D. comprehend

The passive engagement strategy focuses on A. Collecting and sharing content B. Engaging with your audience C. Creating content D. Listening.... Social media profiles

D. listening

With a global audience, which of the following should be avoided in your content A. Expressions B. Helpful proverbs C. Folksie friendly sayings D. Sarcasm E. All

E. All

Which of the following is considered the earliest ancestor of social media A. Arponnet B. Emails C. Telegram D. Whole world electronic link E. Hughs net

E. Hughs net

Which of the following is not an important aspect of SMM A. Creating buzz thru content to attract attention B. Finding ways for fans and users to share the company's message through various social channels C. Insuring the product message is always paramount (?) D. Developing two way online conversations between users E. Monitoring and responding

E. Monitoring and Responding

A "Call to Action" can be defined as: A. Brand building B. Lead generations and/or sales C. The objectives of social media campaign D. The process of measuring a social media campaign E. The action you want someone to take at each stage of your marketing

E. The action you want someone to take at each stage of your marketing

True or False: It is very important for brands looking to engage in Social Media to focus on broadcasting and promoting your messages on these channels at every opportunity.

False

True or False: A social media marketing strategy is something that should be developed to support a brand's overall marketing plan.

True

True or False: Social media marketing is based on marketing principles that have been around for years.

True

True or False: The most popular uses for social media are brand awareness and building brand awareness.

True

True or False: When engaging in Social Media it is important to listen first before creating content.

True

List/Explain the 7 myths of Social Media Marketing

1. Social Media is just a fad. Will never leave but will keep changing and updating/evolving. 2. Social Media is just for the young. Older users are among the fastest growing demographics on most social media sites. 3. There is no return on SMM. Although ROI is a specific monetary value determined by an established method, social media ROI is measured by a variety of methods like exposure, influence, engagement, and actions. 4. SMM isn't right for this business. There are business to business ads and business to consumer, so there is no excuse not to use it. 5. SMM is new. Most of the marketing principles based on social, behavioral, and economic concepts, have been around for many years, but new technology and media are changing the role those concepts play in modern marketing efforts. 6. Social Media is too time-consuming. While Social media does require time and dedication, scheduling apps, third party social media managers, and social media marketing tools like hoot suite and ad managers help with this. 7. Social Media is free. Cost in terms of personnel time, technology resources, fee of consultations or agencies, and ad fees.

Why is it important to understand the rules of engagement and social media A. It helps avoid potentially costly mistakes B. It identifies what social media channels to avoid C. It shows how to grow your social media following D. It makes it easier to engage in interruptions

A. It helps avoid potentially costly mistakes

Which of the following is one way to manage time invested in SMM A. Leverage tools like hoot suite that are designed to improve efficiencies B. Hire an outside agency C. Spend time on one social media at a time D. Install time on employee computers to monitor time spent on social media

A. Leverage tools like hoot suite that are designed to improve efficiencies

Why is communicating with citizens from countries other than the US important for SMMarketers A. Social media is international with adoption and usage on the rise in many countries B. The US has a large international population using social media C. Globalization means that the world is smaller D. Social media in the US is defining..(?)

A. Social media is international with adoption and usage on the rise in many countries

On facebook most brands posts are made A. on thursday and friday B. On weekends generally C. on saturday, especially at 8pm-11pm D. friday at 3pm E. none of these

A. on thursday and friday

What is the primary lesson behind the "United breaks guitar" case A. Online videos has the power to reach millions of people at very low cost B. Companies must be active in monitoring their brands online in order to respond in a timely manner to customers issues C. A well executed PR strategy can help control negative social media messages D. Social media is only effective for the customer (? couldn't hear)

B. Companies must be active in monitoring their brands online in order to respond in a timely manner to customers issues

Why is the social technographics ladder useful? A. It helps identify what social sites are most useful for a company B. It provides a set of persona profiles for a company to reference C. It allows companies to identify why people are using social media D. It replaces other more time consuming persona developing processes E. It confirms that social media is primarily used by gen Y

B. It provides a set of persona profiles for a company to reference

Which is a true statement: A. Business to business firms cannot benefit from social media B. Over half of US adults over the age of 65 are internet users C. Social media is only for certain companies in the industry D. Monitoring social media isn't an efficient use of a company's time

B. Over half of US adults over the age of 65 are internet users

Which rung on the social technographic ladder represents the largest segment A. Inactive B. Spectator C. Joiners D. Critics E. Collectors

B. Spectators

Why are messaging objectives important A. They insure a company knows what kind of persona B. They help provide the persona with the best information they need to make a purchase for other __ (?) C. The help determine the optimal target audience D. They insure specificity within personas E. They allow the adjustment of messaging goals

B. They help provide the persona with the best information they need to make a purchase for other __ (?)(maybe: conversions)

Which of the following is not a social myth in SMM A. Too time consuming B. It isn't right for businesses C. There is no return on investment D. Social media is just for the young E. Social media is just a fad

B. it isn't right for most businesses

What's a common issue with social media marketing plans A. Incorrectly identifying the target audience B. Developing strategies before identifying the target audience C. Defining the target audience too broadly D. Not understanding marketing goals

C. Defining the target audience too broadly

Which is not part of the social media marketing planning cycle A. Setting goals B. Tuning C. Driving traffic D. Implementing (?)

C. Driving traffic

Regarding SMM which of the following is correct A. More is better B. A large pool of potential customers is necessary C. Messages are useful only if they reach the right people D. The message can be delivered in __ (?)

C. Messages are useful only if they reach the right people

Authenticity can be described as A. Always sounding enthusiastic B. The tone a brand or company has when using social media C. Telling the truth in a personable and genuine manner D. A way for a brand to use credibility

C. Telling the truth in a personable and genuine manner

Why is it important to focus on the buyer persona A. They spend the most time on social media B. They react differently to messaging objectives and other persona profiles C. They are the ones making the purchasing decisions D. They reflect the ideal demographic profile

C. They are the ones making the purchasing decisions

Which of the following is not an example of permission marketing. signing up for a email newsletter A. Becoming a fan of a facebook business page B. Viewing an online ad on your mobile phone C. Subscribing to a business' youtube account D. Responding to someone's __

C. Viewing an online ad on your mobile phone

SMM is a type of what form of marketing A. Social networking B. Online advertising C. Word of mouth D. A search (?

C. Word of mouth