Social Media Marketing Final Exam Study Guide S23
blogging
is the many skills that one needs to run and control a blog. Equipping web page with tools to make the process of writing, posting, linking, and sharing content easier on the internet
image sharing
is the publishing or transfer of a user's digital photos online. Image sharing websites offer services such as uploading, hosting, managing and sharing of photos (publicly or privately).
identity theft
process by which imposters obtain key personal information and pose as another to make purchases or commit illegal acts
encryption
process of coding information so it cannot be easily read by an unauthorized party
digital marketing
process of communicating a company's value to customers
hacking
process of modifying electronics or software; may be legal or illegal; most commonly associated with illegal activities also known as cracking
https:
signifies a secure connection on a website
content
subject matter used to create post
budget
the amount of money and resources needed to market a company's products and services
revenue
the income a business makes from it's products and services
analytics
the study of historical data in order to research potential trends, project the effects of future decisions, and evaluate the performance of past decisions
social networking
the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself.
social media
websites and applications that enable users to create and share content or to participate in social networking.
URL
Universal Resource Locator, also known as an Internet address
search engine
What is the best way to find blogs related to an area of academic interest?
80%
What percentage of Fortune 500 companies has an active Facebook page?
#
What symbol is included in a Twitter hashtag?
True
What you post on social media apps can compromise your ability to become employed. true or false
searching hashtags
What's the best way to find information about a certain topic on Twitter?
Originally a photo-sharing service acquired by Meta in 2012 that now allows users to record video and go live
emoticon
":)" is an example primitive gestures in early netspeak.
audio
Podcasts are a type of social media that is experienced primarily through
319.6 billion of these messages are sent and received each day by electronic means from one computer user to one or more recipients via a network.
social media influencer
A user on social media who has established credibility in a specific industry and has access to a large audience and can persuade others by virtue of their authenticity and reach.
Mark Zuckerberg
Facebook was founded in 2004 by whom?
500 million
How many tweets are sent via Twitter each day?
emoji
In 1999, Japanese artist, Shigetaka Kurita, released the first 176 of these icons.
privacy settings
In order to ensure that you are not inadvertently sharing personal information with strangers on social media sites, you should check your
terms of service agreement
Potential users must agree to a social media app's _________ to become active.
4.75 billion
The number of posts each day on Facebook.
@
This symbol is starts a Twitter account holder's userid.
280
Tweets are limited to how many characters?
With 2.41 billion monthly active users, what is the most popular social media platform on the Web today?
Snapchat
With 280 million active users each month, the social media platform is most popular with teenagers.
target market
identified groups of consumers most likely to purchase your product or service
YouTube is owned by
demographic
a specific part of a population usually identified by income, age, education, etc.
e-commerce
all business occurring in the internet
organic content
any content and/or interactions used to grow and/or engage with a social media community that doesn't cost money
types of business posts
awareness, engagement, and promotion
interactions
communication between and brand and an audience member
awareness
customer's level of recognition of a company's product, service, or brand
brand
distinct elements that create a company or product identity
TikTok
founded in 2016 that allowed users to record up to 15 seconds which is now up to 10 minutes
conversion
happens when the desired outcome of a marketing message is achieved