social media marketing
True Or False? The Best Way To Choose The Right Social Media Tool Is To Think About Your Business Goals, Then Narrow Down Your Choices Based On That Goal Criteria.
True
What Is NOT A Way That A Brand Can See Financial Gain From Doing Social Customer Service?
Using a social media agency to deliver content to customers
Which Of The Following Would Not Contribute To Ad Fatigue?
Using the same image on your ad for over a month
What Is Social Selling The Inbound Way?
When a salesperson provides value by offering thoughtful content and answering questions for prospects
Fill In The Blank: Instagram Stories Are A Great Way To _____________.
drive traffic and engagement
Fill In The Blank: "Facebook Ads Is Great For Targeting Based On _______, While Google AdWords Targets Based On Your Audience's ________.
interests; intent
Which Type Of Influencer Might Be Primarily Behind The Scenes In Your Marketing Campaign?
Content creators
Which One Of The Following Is NOT A Way That UGC Can Help Marketers?
Provide deep insight into the effectiveness of your content mix
What Is NOT An Example Of A Social Media Crisis?
These are all examples of a social media crisis.
Why Should You Trust The Influencer And Give Them Creative License?
They understand their audience and what they want.
True Or False? Humanizing Your Brand Gives You A Competitive Edge Because People Like Making Connections, And They Like To Invest Their Time And Money In People They Can Relate To.
True
Which Of The Following Is NOT An Example Of Active Language You Should Use On A Call-To-Action?
"More here"
You Bid $5.00 On A Click On Your Facebook Ad. The Next Highest Bidder Only Pays $3.00 To Target An Ad At The Exact Same Audience. How Much Will Facebook Make You Pay To Win The Bid?
$3.01
What Do We Mean When We Say You Should Post An "80/20 Mix" On Social Media?
20% of your social content should promote your own brand, and 80% of your social content should be anything that truly interests your audience and engages them in conversations.
What Is A Social Media Audit?
A hard look at the data from all your social accounts and the social conversations about your brand and your competitors.
When Should A Salesperson Put Forth The Sales Pitch In Social Media?
After sufficient rapport has been built and the customer is looking for what you have to sell
Which Of The Following Is NOT A Type Of Influencer?
Attorney
Posting Curated Content On Social Shows Your Audience You're Committed To:
Creating value for them.
How Can Social Media Monitoring Inform Your Sales And Product Teams?
Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customer's needs.
In What Stage Of The Buyer's Journey Would An Advertisement For A Free Trial Of Your Product Be Most Appropriate?
Decision stage
"Real-Time Marketing" Refers To:
Developing content on the fly for local, national, or global events happening online or offline.
Which Of The Below Is Not One Of The Five Types Of Social Media Models?
Distributed
What's The First Step Organizations And Brands Need To Take When Establishing A Social Media Policy?
Educate employees on the importance of having a social media policy for all team members within the organization.
True Or False? "Earned" Media Is Exposure Your Brand Has Paid For, E.G., Advertising Or Promotions.
False
True Or False? 12% Of People Generate 70% Of The Impact Online.
False
True Or False? Canned Messages Are A Quick And Easy Way To Reach A Wide Audience In Social Media To Find The Right Prospects.
False
True Or False? Commissions For Celebrity Influencers Are Generally 5% Of The Sale.
False
True Or False? Curating Content Means Publishing Someone Else's Content As If It Were Your Own.
False
True Or False? Evaluating The Team Dynamics And How Each Member Did In The Crisis Along With Analyzing The Reactions, KPIs, And Overall Response To The Crisis Happens During The Response Stage.
False
True Or False? If You're Posting The Same Content Across Different Channels, Make Sure You Post Them Simultaneously—On The Same Days And At The Same Times.
False
True Or False? It's Always Better To Target Your Ads Towards As Broad A Group Of People As Possible
False
True Or False? It's Necessary To Conduct A Social Media Audit Every 2-3 Years.
False
True Or False? One-To-One Engagement Doesn't Result In Customers Spending More.
False
True Or False? Simon Sinek Says That People Want To Buy What You Have. They Don't Care About What You Believe.
False
True Or False? Social Content Is Only Used During The Attract And Delight Stages Of The Inbound Methodology.
False
True Or False? The Longer Your Social Posts, The More Likely That Content Will Be Seen And Re-Shared.
False
True Or False? When You Use Language In Your Social Responses That Is Too Casual, You Lose The Respect Of Your Audience.
False
What Is The Biggest Challenge That Most Social Media Practitioners Have?
Getting executive buy-in for social ideas
What Did Fashion Brand Burberry Do To Revolutionize How Marketers Use Social Media?
Invited their fans to share photos of their trench coat
What Should You Do If Your Competitor Has A Big Public Blunder?
Maintain a helpful approach and have empathy for the company's missteps. Reply thoughtfully and empathetically to posts where appropriate.
Do Brands Have Legal Ownership Over Content That Users Generate About Their Brand?
No
Which Network Has The Longest Life For A Piece Of Content?
True Or False? A Buyer Persona Is As Important As Business Objectives When Developing A Social Media Strategy.
True
There Are Certain Actions That Need To Be Taken Into Consideration For A Social Media Crisis. What's An Action You Should Avoid?
Sending out promotional sponsored posts and tweets during a crisis
Which One Of The Below Choices Is NOT A Reason You Should Be Measuring Your Social Media ROI?
Show influencers how enticing it would be to work with your company.
Which Of The Following Is NOT A Benefit Of Having A Social Media Strategy?
Social media helps you send better emails.
Let's Say You Conduct A Content Audit On Your Competitors And See That They're Having Success With Live Video, But You Haven't Really Tried Live Video Yet. What Might You Do?
Test out live video on different channels, and see how your audience responds.
What Is A Social Media Service Level Agreement (SLA)?
The agreement a company makes to commit to answering social media responses in a specific amount of time
Voice Refers To:
The distinct and steady personality or style of your brand.
Why Are Hashtags Helpful?
To aid search, track campaigns, and to influence the creation of user-generated content.
Why Do You Need To Develop A Business Case For A New Social Monitoring Technology?
To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you'll realize that value.
Why Is Content Moderation Important For User-Generated Campaigns?
To engage the community and reward those who go above and beyond
Why Would You Want A Service To Help You Manage And Discover Influence?
To identify individuals who have the biggest following and high social clout
An Ad For Your Upcoming Webinar On Network Security Should Lead People Directly To ___________.
a landing page where they can quickly sign up for the webinar
The Number Of Leads You Generate That Actually Become Paying Customers Is Known As Your ________.
average lead-to-customer rate
When Developing Your Brand's Tone, _______ Is Key.
context
A(N) ________ Outlines Guidelines And Best Practices For Employees To Follow On Social Media.
social media policy
True Or False? A Channel Takeover, Such As Letting An Influencer Run Your Instagram Or Twitter Handle For A Day, Is A Good Idea For Brands.
true
True Or False? You Should Revisit Your KPIs Every 18 Months.
False
When It Comes To Social Listening, How Do You Know Which Social Networks To Start With?
Start with the social networks your buyer personas use to learn about and interact with brands.
