Sports marketing

What is usually listed as the cause of death in crowd disasters?

Asphyxia -Suffocating while still on your feet

What is the term used to describe the process of converting a venue from one event to another?

Changeover

Capital Improvements

-Major expenditure/big ticket items

True of False - Arenas cannot host basketball and hockey games on the same day.

False

True of False - Only individuals in wheelchairs are allowed to use accessible seats.

False

Budget Process

1-Research and preparation 2-Presentation 3-Approval 4-Execution

3 Purposes of a ticket

1-limited contract and revocable permit 2-means of communication 3-means of financial accounting and inventory control (The gross sales figure is compared to money on hand from ticket sales and drop counts or bar code reports)

The Cactus League

9 CITIES HOST 220 GAMES 8 CITIES LOST A COMBINED $10 MILLION DOLLARS

CROWD MANAGEMENT

A proactive organizational strategy which guides venue personnel in providing and maintaining the desired event environment.

CROWD CONTROL

A reactive measure employed to control crowds through both human and physical elements.

Which of the following venues could host a musical concert?

A. Amphitheater B. Arena C. Stadium D. Theater E. All of the above

True or False - A venue can require proof of disability before selling accessible seats.

False

True or False - A venue permits transfer of non-accessible seats. It is ok for the venue to deny transfer of accessible seats.

False

What is an accessible seat?

ADA approved seating for individuals w/ disabilities -something a wheelchair can get to.

Which of the following is a key skill necessary for the successful venue manager?

Ability to negotiate B. Team-building abilities C. Entrepreneurial instincts D. Ability to communicate E. All of the above

Load In

Brining temporary elements in to the venue for a show.

R=VxTxC To what extent can these variables be controlled?

Can't control threat or consequence but can control how vulnerable you are.

True or False - Audits should always be scheduled and announced to make sure employees are not surprised.

False

Production Rider

Contract detailing the requirements expected by the performing group, tradeshow, etc. to successfully put on the event.

What is usually the cause of crowd disasters, panic or craze?

Craze - moving toward something

The most important tool used to determine whether or not to build a public assembly venue, as well as the type and size of venue to build, is a:

Economic Impact Study ???

Exits

Exit space is measured in space not doors -space required is determined by capacity

True or False - Championship and rivalry games do not have a higher potential for rioting compared to other games.

False

True or False - Cities in Florida saw a huge decrease in tax revenue in 1990 due to canceled spring training baseball games.

False

True or False - In order to save money, the venue manager should allow promoters the opportunity to determine front-of-house staffing levels.

False

True or False - It is illegal to scalp a ticket for any event at any venue in the United States.

False

True or False - Preventative maintenance is only important for venues over 12 years old.

False

True or False - Shockwaves that go through a crowd generally are not very powerful.

False

True or False - The number of ushers needed is usually specified in the rider.

False

True or False - The operations team at the University of Denver has extra panels for the basketball floor in case part of the floor is broken during the conversion process.

False - must be repaired

Most public assembly venues are built with private money.

False - public

True or False - Venue ownership by non-profit organizations is more likely to occur in multi-purpose arenas.

False?

According to the article about Madison Square Garden, why is it harder to convert from basketball to hockey than hockey to basketball.

I would say going from basketball to hockey is a little tougher because the entire dash has to go in," he said, referring to the boards bolted around the ice

Vulnerability Assessment

Identification of internal weaknesses that could be exploited. Weaknesses may be found in personnel or operational policies.

Threat Assessment

Identification of potential negative occurrences that could impact assets.

Asset Assessment

Identification of those things within an organization that might be the target of a threat.

What is a ticket

In legal terms a ticket is a revocable license to enter a venue.

What was a major hindrance to the Glendale Arena study?

Not enough data to make a reasonable conclusion.

How is Indianapolis covering shortfalls in the budget for Lucus Oil Stadium?

Increase hotel and Rental car tax? -Increased tax revenue to bridge the gap

What role does social media play in crowd management?

Knowing the plans of the attendees.

National Fire Code

National Fire Code requires 1 trained crowd manager for every 250 people in the building.

Deferred maintenance

Often results in expensive long-term costs and negatively impacts the experience for customers, clients, a d employees.

Things to Remember about crowd management

Plan, plan, and plan some more Table top exercises Space is your friend -Space between crowd and stage -Space between crowd and doors -Space between crowd and teams

The LHM Group will receive a rebate on what form of tax for renovations to Vivint Arena?

Property tax

Request for proposals

Public ownership/Public management

What do the letters in the formula R = V x T x C stand for?

R=Risk V=Vulnerability T=Threat C=Consequence

Load Out

Removing temporary elements from the venue.

RFP stands for:

Request for proposals

At United Center what allows the retractable risers to be used for hockey and basketball without compromising sight lines?

Retract and spin to add more / less rows and a new angle depending on if it is basketball or hockey.

Strike

Returning the venue to original/normal condition.

Preventative maintenance

Schedules are critical to managing the process, which is often complicated by the event schedule. Management must also take into consideration the life cycle of the venue and its equipment.

Rigging

Temporary stuff up high

At Madison Square Garden or Staples Center what happens to the hockey ice during a basketball game?

The ice stays in place & is covered

Event management is...

The integration of the necessary resources at the right time and location to effectively deliver the event experience. From a planning standpoint, the process of organizing and coordinating multiple details, some concurrently and others in sequence, to produce a tangible experience for an audience.

Changeover

The process of converting the arena from one setup to another.

Describe a price floor as it relates to reselling tickets.

There is a minimum allowed when trying to re-sell tickets (price ceiling is a maximum allowed)

True or False - A growing trend has been for professional sports teams to manage the sports arenas and stadiums in which they are the prime tenant.

True

True or False - Alcohol usually plays a role in crowd rioting.

True

True or False - Fan Freedom Project is primarily sponsored by StubHub.

True

True or False - Fiscal Year is a type of budget that can begin in any month and ends twelve months later.

True

True or False - Funding for capital improvements may come from excess operation revenues, designated tax funding sources, and appropriations from governmental agencies.

True

True or False - Some artists/performers make decisions regarding where to perform based on the venue's environmental practices.

True

True or False - The amount of rent and taxes paid by the Orioles over the past 25 years is greater than the original cost of Camden Yards.

True

True or False - The production rider is a document a promoter uses to communicate the specific requirements of a performer.

True

True or False - Venues are required to sell tickets for accessible seats in the same manner and under the same conditions as all other ticket sales.

True

Sustainability

Venue management must operate with awareness of the environmental impact generated by the venue and the events it hosts.

Life Safety Systems

Venue systems are critical to the safe and efficient operation of the venue. Compromised systems may impact the safety and security of guests and employees Ex: Fire suppression systems Secondary power source Emergency power source Lighting system Public address system HVAC systems

Back of House

Where attendees can't go Ex: Mechanical Room, loading doc

Loss Reduction

activities designed to reduce the severity of losses that do occur

Loss Prevention

activities used to lower the chance of loss and to make the occurrence of loss less frequent

What does the Fan Freedom Project mean by "Ticket Transparency?"

buying a ticket at a fair price -- you know how to decide and how to get?

Give an example of a life safety system?

fire alarm

Deadwood

leftover tickets

Risk Transfer

original party exposed to a loss is able to secure another party to bear the risk

According to the New Yorker article, what /who usually receives the blame for crowd disasters?

the crowd -- no one person to speak for/defend the body.

What is dynamic pricing?

the practice of changing prices for products and services in real time in response to supply and demand conditions

Briefly describe the method used to compare Conseco Fieldhouse operating expenses to other NBA arenas?

took operating expenses / seat capacity and used the average.

Risk Assumption

when the loss will be assumed by the party exposed to the risk

Risk Avoidance

working to avoid the loss