Sports media exam
Which of the following is the primary professional organization to represent women in the sports media industry
Association for women in sports media
What ethical decision did the new your daily news, Seattle times and other newspaper make in regards to the Washington redskins
To stop using the name redskins in the headlines and stories
The type of sports reporting known as "Boosterism" or "homerism" Means the reporter
is slanting Coverage to favor hometown teams and athletes
per the text students should strive to become a ____ of social media by maximizing their presence on twitter, facebook, snapchat and elsewhere
power user
Podcasts are generally more free-flowing than sports talk radio, which tends to be heavily _____
segmented
in terms of broadcast television stories or packages, a good rule of thumb is:
the better the video and sound the less you have to write
which of the major social networks would be the best choice for positive live play-by-play commentary of a sporting event
Printable resume for young and aspiring sports media professionsals should be no longer than___ pages in length
1
The "toy department" criticism of sports media began almost as soon as sports became a regular part of U.S. newspaper coverage in the late _____
19th
This computer software company produces recommened video editing software like audition and premiere?
Adobe
Bill Simmons and Dan Patrick are good examples of how the modern sports media personality
Can create and keep audiences through personal branding
An example of the type of strategy mentioned in #3 would be
Developing a crisis communication plan ahead of time
what social network focuses primarily on photo and video sharing
what was the ethical problem Time Magazine had in its famous cover photo of O.J. Simpson?
It manipulated the photo to make simpson look more sinister
In describing the problem with homerism in sports media, a season on the Brink author ____ described the affable relationship between ex-indiana basketball coach bob night and a local indiana beat reporter who admitted to rooting for the Hoosiers
John feinstein
Cooperation is usually determined more by the interview subject than the reporter as evident when this Seattle Seahawk running back dominated super bowl media day in 2014 not for what he said but for refusing to answer any basic questions
Marshawn Lynch
For those interested in a career as a sports reporter, the "harsh" reality of this business is that
Most jobs offer unglamorous work at low pay for long hours
misinterpreting the audience or purpose of an interview can backfire as television sports broadcaster found out via negative reactions to his interview with his former basketball star
Pete Rose
In the digital era initial job interviews will most likely be conducted through
Phone and skype
radio play-by-play work differs from television play-by-play in that radio
Requires more description to paint a picture for the audience
Television sports anchors and reporters are increasingly using _____ to create more interaction with audiences
Social media
The primary purpose of this type of broadcaster in-game coverage is to provide on-field and report?
Sideline reporter
When dealing with ethical decision-making, which of the following is true in regards to the media ?
There are few standards and they vary widely
This twitter program helps reporters sort through potential stories and newsworthy items
Tweetdeck
Title lX has been instrumental in helping what group of underrepresented sports journalist
Womens
In sports public relations, the audience, content providers and athletes often have conflicting _____, which determines how they shape and share information
agendas
Which of the following groups is it acceptable for sports journalists to follow on social media
all of the above
most sideline reporting done in todays live sports broadcasts
are done by women often as a means to attract male audiences
Most non-confrontational interviews should be conducted...
as a conversation, not an interrogation
Rights-holding companies such as IPS and learfield purchases the right to broadcast sporting events on the radio for what level of sports
college
Which of the following was listed in the text as an effective way to promote a podcast that you host
encourage people to suscribe to your podcast on iTunes
what social netwoek has the largest number of users worldwide
Thanks to new technologies, television sports broadcasting seems to be shifting:
from mass audiences to more niche audiences
The starting point for all sports reporting is?
having a story to tell and identifying the theme
todays modern sports reporter absoulutley must report
on multiple platforms (web, television, print, ect)
In most cases, and especially in crisis situations public relation experts suggest developing ___ strategies to help the organization "stay ahead" of events.
proactive
the primary off-air position in sports talk radio is the ____?
producer
which of the following is an ethical dilemma that sports journalists face in social media usage
publishing breaking news that isn't verified
the advent of the internet has made this part of the sports reporting process much easier in most cases
research and background
The situation involving inez Sainz and Jenn Sterger reflects what continuing problem from women sports journalist
sexual objectification and harrassment of female reporters
Play-by-play broadcasters often prepare a card, sheet, or folder full of information about both teams when they call games. This item is called a _______?
spotting board
per the text, sports journalist who properly connect and interact with audiences on social media ideally could lead to those same audiences
spreading your content to their own feeds which leads to more potential viewers
The evasive strategy where an organization cuts off all communication and refuses to talk to the media is known as:
stonewalling
Roone Arledge of ABC sports pioneered what storytelling technique that is very important for todays sports journalist
telling stories "up close" to emphasize people and personalities
new technology has resulted in what change for audiences in regards to the public relations process
they have become content providers as well as content consumers
The major change in media guides in recent years has been:
they have shifted from print to digital formats
Which specific skill didi sports media bosses from multiple types of media cite as most importatn for students to develop, per the text?
writing
