Sports media exam

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Which of the following is the primary professional organization to represent women in the sports media industry

Association for women in sports media

What ethical decision did the new your daily news, Seattle times and other newspaper make in regards to the Washington redskins

To stop using the name redskins in the headlines and stories

The type of sports reporting known as "Boosterism" or "homerism" Means the reporter

is slanting Coverage to favor hometown teams and athletes

per the text students should strive to become a ____ of social media by maximizing their presence on twitter, facebook, snapchat and elsewhere

power user

Podcasts are generally more free-flowing than sports talk radio, which tends to be heavily _____

segmented

in terms of broadcast television stories or packages, a good rule of thumb is:

the better the video and sound the less you have to write

which of the major social networks would be the best choice for positive live play-by-play commentary of a sporting event

twitter

Printable resume for young and aspiring sports media professionsals should be no longer than___ pages in length

1

The "toy department" criticism of sports media began almost as soon as sports became a regular part of U.S. newspaper coverage in the late _____

19th

This computer software company produces recommened video editing software like audition and premiere?

Adobe

Bill Simmons and Dan Patrick are good examples of how the modern sports media personality

Can create and keep audiences through personal branding

An example of the type of strategy mentioned in #3 would be

Developing a crisis communication plan ahead of time

what social network focuses primarily on photo and video sharing

Instagram

what was the ethical problem Time Magazine had in its famous cover photo of O.J. Simpson?

It manipulated the photo to make simpson look more sinister

In describing the problem with homerism in sports media, a season on the Brink author ____ described the affable relationship between ex-indiana basketball coach bob night and a local indiana beat reporter who admitted to rooting for the Hoosiers

John feinstein

Cooperation is usually determined more by the interview subject than the reporter as evident when this Seattle Seahawk running back dominated super bowl media day in 2014 not for what he said but for refusing to answer any basic questions

Marshawn Lynch

For those interested in a career as a sports reporter, the "harsh" reality of this business is that

Most jobs offer unglamorous work at low pay for long hours

misinterpreting the audience or purpose of an interview can backfire as television sports broadcaster found out via negative reactions to his interview with his former basketball star

Pete Rose

In the digital era initial job interviews will most likely be conducted through

Phone and skype

radio play-by-play work differs from television play-by-play in that radio

Requires more description to paint a picture for the audience

Television sports anchors and reporters are increasingly using _____ to create more interaction with audiences

Social media

The primary purpose of this type of broadcaster in-game coverage is to provide on-field and report?

Sideline reporter

When dealing with ethical decision-making, which of the following is true in regards to the media ?

There are few standards and they vary widely

This twitter program helps reporters sort through potential stories and newsworthy items

Tweetdeck

Title lX has been instrumental in helping what group of underrepresented sports journalist

Womens

In sports public relations, the audience, content providers and athletes often have conflicting _____, which determines how they shape and share information

agendas

Which of the following groups is it acceptable for sports journalists to follow on social media

all of the above

most sideline reporting done in todays live sports broadcasts

are done by women often as a means to attract male audiences

Most non-confrontational interviews should be conducted...

as a conversation, not an interrogation

Rights-holding companies such as IPS and learfield purchases the right to broadcast sporting events on the radio for what level of sports

college

Which of the following was listed in the text as an effective way to promote a podcast that you host

encourage people to suscribe to your podcast on iTunes

what social netwoek has the largest number of users worldwide

facebook

Thanks to new technologies, television sports broadcasting seems to be shifting:

from mass audiences to more niche audiences

The starting point for all sports reporting is?

having a story to tell and identifying the theme

todays modern sports reporter absoulutley must report

on multiple platforms (web, television, print, ect)

In most cases, and especially in crisis situations public relation experts suggest developing ___ strategies to help the organization "stay ahead" of events.

proactive

the primary off-air position in sports talk radio is the ____?

producer

which of the following is an ethical dilemma that sports journalists face in social media usage

publishing breaking news that isn't verified

the advent of the internet has made this part of the sports reporting process much easier in most cases

research and background

The situation involving inez Sainz and Jenn Sterger reflects what continuing problem from women sports journalist

sexual objectification and harrassment of female reporters

Play-by-play broadcasters often prepare a card, sheet, or folder full of information about both teams when they call games. This item is called a _______?

spotting board

per the text, sports journalist who properly connect and interact with audiences on social media ideally could lead to those same audiences

spreading your content to their own feeds which leads to more potential viewers

The evasive strategy where an organization cuts off all communication and refuses to talk to the media is known as:

stonewalling

Roone Arledge of ABC sports pioneered what storytelling technique that is very important for todays sports journalist

telling stories "up close" to emphasize people and personalities

new technology has resulted in what change for audiences in regards to the public relations process

they have become content providers as well as content consumers

The major change in media guides in recent years has been:

they have shifted from print to digital formats

Which specific skill didi sports media bosses from multiple types of media cite as most importatn for students to develop, per the text?

writing


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