SPTE 305 Exam 1 COPY

Who are the board of directors for NASCAR? [There are 5]

1. Vice Chairman/Executive Vice President/Assistant Secretary - James France 2. Vice Chairwoman/Executive Vice President/Assistant Treasurer - Lesa France Kennedy 3. Vice Chairman/President - Mike Helton 4. COO - Brent Dewar 5. Executive Vice President/Chief Legal Office/Secretary - Gary Crotty

Joe Gibbs Racing

2nd Ranked Team in Value [TOYOTA] Owned by JD and Joe Gibbs Drivers: Kyle Busch (18), Denny Hamlin (11), Martin Truex Jr. (19), Erik Jones (20)

What are the 3 independent race tracks?

3 of them. Indianapolis Motor Speedway Pocono Raceway Dover International Speedway

Stewart-Haas Racing

3rd ranked Team in value [FORD] Owned by Gene Haas and Tony Stewart Drivers: Aric Almirola #10 Clint Bowyer #14 Kevin Harvick #4 Daniel Suarez #41

Richard Childress Racing

4th ranked team in value Owned by Richard Childress [CHEVROLET] Drivers: Austin Dillon (no. 3) Daniel Hemrick (no. 8) *Dale Sr. Drove for this team* (Grandchildren drive for him)

Team Penske

5th ranked team in value Owned by Roger Penske [FORD] Drivers: Ryan Blaney #12 Brad Keselowski #2 Joey Logano #22

Fan Base Demographics in NASCAR

63% men 37% women 41% from southeast 25% from midwest 19% from west 15% from northeast 23% multicultural 3 out of 5 employed 1 out of 2 some college or beyond 2 out of 5 18-44 years old

Roush Fenway Racing

6th ranked team in value Owned by Jack Roush and John Henry [FORD] Drivers: Ricky Stenhouse Jr. #17 Ryan Newman #6

Chip Ganassi Racing

7th ranked team in value Owned by Chip Ganassi and Felix Sabates [CHEVROLET] Drivers: Kurt Busch (no. 1) Kyle Larson (no. 42)

Front Row Motorsports

8th ranked team in value Owned by Bob Jenkins [FORD] Drivers: Michael McDowell #34 David Ragan #38 Matt Tiff #36

Richard Petty Motorsports

9th ranked team in Value Owned by Douglas Bergeron and Andrew Murstein [CHEVROLET] Drivers: Darrell Wallace Jr. (no. 43)

Allison Family

Allison brother race cars founded in 1987 by Kenny, Ronald and Donald Allison 3rd generation in charge Davey and Bobby both in hall of fame Sell cars and parts for nascar teams Sell stock cars

Military Involvement in NASCAR

At Daytona 500 oCar sponsorships Air force Navy Army All 5 branches involved

What car brands are in NASCAR?

Chevrolet, Ford, Toyota and there are also teams with a mix of Chevy and Ford

How much is FOX's deal with NASCAR?

FOX signed, in 2012, a new $2.4 billion eight year deal, a 30% increase from their previous deal. Ten days after the NBC deal in 2013, FOX extended and expanded their agreement, paying an additional $1.4 billion to do so to complete NASCAR's new TV package through the 2024 season.

Zuckerburg

Facebook made a deal with NASCAR to create a docu-series on driver Bubba Wallace

Sponsors

Fans appreciate sponsors because cars cant run without sponsors

NASCAR Media

Fox and NBC Split coverage on Races, all can be live streamed online or mobile app

Chicagoland Speedway

ISC Track 1st race in The Chase o Located in Joliet, IL o 1.5 miles o 47,000 capacity

Richmond International Raceway

ISC Track 2 Race Weekends "America's Premier Short Track" Jackie's Favorite Track o Located in Richmond, VA o .75 miles o 51,000 capacity

Michigan International Speedway

ISC Track 2 race weekends Known as "Fastest Track in NASCAR" Located in Brooklyn, MI 56,000 Capacity • 2 Mile Track

Kansas Speedway

ISC Track 2 race weekends o Located in Kansas City, Kansas o 1.5 miles o 48,000 capacity

Talladega Superspeedway

ISC Track 2 race weekends one of the fastest tracks in NASCAR Longest Track in NASCAR o Located in Talladega, AL o 2.66 miles o 78,000 capacity

Homestead-Miami Speedway

ISC Track Built after Hurricane Andrew o Located in Homestead, FL o 1.5 miles o 46,000 capacity

Daytona International Speedway

ISC Track First Race of the Season 2 race weekends o Located in Daytona Beach, FL o 2.5 miles o 101,000 capacity

Watkins Glen International

ISC Track Has 5 different layouts, but use 2 "the boot" has 11 turns Fan Favorite Track 11 drivers have died here o Located in Watkins Glen, New York o 2.5 miles o 38,900 capacity

Darlington Raceway

ISC Track Labor Day Weekend Race o Located in Darlington, SC o 1.366 miles o 47,000 capacity

Autoclub Speedway

ISC Track Located in Fontana, CA o 2.0 miles o 68,000 capacity

ISM Raceway

ISC Track Very Unique track because of surrounding area o Located in Avondale, AZ o 1.0 miles o 42,000 capacity o Used to be known as Phoenix Raceway

Martinsville Speedway

ISC Track called "the paperclip" Shortest track on NASCAR Circuit voted to have "best view of action" o Located in Ridgeway, VA o .526 miles o 44,000 capacity

Pilot Flying J Family

James A Halsam Jimmy Halsam is CEO and Co-Owner of Cleveland Browns Was family owned business until 2017 Berkshire has 38.6% equity Worth $29.2 billion Michael Annett is the driver for Pilot

Fan Loyalty

NASCAR Leads all major US sports in Fan loyalty

How much is NBC's deal with NASCAR?

NBC reportedly bid over 50% more than ESPN and Turner to be able to get NASCAR. In 2013, NASCAR and NBC Sports announced a new $4.4 billion ten-year deal.

What does NBC Offer for NASCAR?

NBCSN App allows for you to stream races on the go.

Air Force

ONLY CURRENT BRANCH sponsoring Bubba Wallace

Germain Racing Team

Owned by Bob Germain, The team currently fields the No. 13 Chevrolet Camaro ZL1 full-time for Ty Dillon and the No. 27 Camaro ZL1 part-time for Casey Mears. [CHEVROLET] Drivers: Ty Dillion (no. 13) Z71 Camaro (FULL-TIME DRIVER) Casey Mears (no. 27) Z71 Camaro (PART-TIME DRIVER)

Brunton Smith

Owner of SMI tracks

Barstool Sports

President is Dave Portnoy Net worth is $10 million Company is worth $100 Million Started in 2003

What is Professor Hague's favorite track?

Richmond Raceway

Who is the owner of NBC?

Roberts family who also own Comcast.

Who is the FOX Owner?

Rupert Murdoch; has 39% voting within FOX, Lachlan Murdoch is the new CEO of fox and Rupert is the chairman of FOX

Texas Motor Speedway

SMI Track 2 Race weekends Most prominent track in Central US o Located in Fort Worth, TX o 1.44 miles o 181,655 capacity

New Hampshire Motor Speedway

SMI Track 2 race weekends Huge Northeast Draw o Located in Loudon, NH o 1.058 miles o 88,000 capacity

Atlanta Motor Speedway

SMI Track 2nd race of the season o Located in Hampton, GA o 1.54 miles o 66,000 capacity

Charlotte Motor Speedway

SMI Track 3 race weekends o Located in Concord, NC o 1.5 miles o 79,000 capacity

Sonoma Raceway

SMI Track Most popular road course race o Located in Sonoma, CA o 2.52 miles o 47,000 capacity

Kentucky Speedway

SMI Track Newest Race on Schedule o Located in Sparta, KY o 1.5 miles o 107,000 capacity

Bristol Motor Speedway

SMI Track 2 race weekends Hard to get to o Located in Bristol, TN o .533 miles o 146,000 capacity Virginia Tech (L) and Tennessee (W) played a football game here in 2016 in front of 156,990 the largest crowd ever for a CFB Game.

Las Vegas Motor Speedway

SMI Track Third Race of the Season Brings the teams west o Located in Las Vegas, NV o 1.5 miles o 75,000 capacity

Wynn Family

Steve Wynn Renovated and expanded the Golden Nugget Founder of The Mirage, the Bellagio, Treasure Island Involved with casinos and gambling Made 4.47 billion in revenue in 2016 Net worth $3.1 billion

International Speedway Corporations (ISC) Racetracks

There are 12 of them

Speedway Motorsports Inc (SMI) Tracks

There are 8 of them

Hendrick Motorsports

Top Ranked Team in Value Owned my Rick Hendrick [CHEVROLET] Drivers: Chase Elliott (no. 9) William Byron (no. 24) Jimmie Johnson (no. 48) Alex Bowman (no. 88)

WWE

Vince McMahon (Currently serves as the majority owner, chairman and CEO) Stephanie McMahon (Chief brand officer (CBO) of WWE as well as on-screen talent) Triple H (Chief Operating Officer {COO} as well as on-screen talent in charge of NXT and live events) •Growth is sourced from new channels of access for programming. Same products being offered in different media •Revenue sources Pay per View, Streaming (WWE Network), TV Show expansion •Marketing strategies is accessibility, leverage, storytelling, develop talent •Top ranked sport Franchise Shows on USA and just signed a deal to be on FOX

Walton Family

Walmart

Indianapolis Motor Speedway

[Located In Indianapolis, Indiana] Owned by Hulman and Company 300,000 Capacity • 560 Acres • 2.5 Mile Track

Dover International Speedway

[Located in Dover, Delaware] Owned and Operated by Dover Motorsports Inc. 85,000 Capacity • 800 Acres • 1 Mile Track

Pocono Raceway

[Located in Long Pond, Pennsylvania] Owned by Mattico Inc. (Started by Joseph and Rose Mattioli) Features: • 76,812 Capacity • 25 Acres • 2.5 Mile Track

James France

not self-made fortune Son of the founder of NASCAR on the board of Directors for NASCAR Chairman for ISC Net Worth: $1.8 Billion

Navy

o Dale Jr o Most successful stint was with Brad Keselowski at JR Motorsports

National Guard

o Hendrick Motorsports o Dale jr o Jeff Gordon

France Family

o Just assumed control over ISC tracks NASCAR bought ISC - which included 12 tracks

Marines

o Limited involvement o Former drivers: Ricky Rudd Bobby Hamilton jr Ashton Lewis jr Sterling martin

Coast Guard

o Minimal involvement o Kevin Harvick, Jerry Nadeau o Partnered primarily with Chevy o Winston Cup and Busch Series

NASCAR Scheduling

o Monster Energy NASCAR Cup Series 16 point races broadcas by Fox • Includes Daytona 500 6 races on FoxSports1 Final 20-point races, including NASCAR playoffs, broadcast by NBC o NASCAR Infinity Series First 14 races Fox will broadcast Final 19 races NBC will broadcast Other 15 races NBCSN will broadcast

USO

o Nascar salutes program Partners with different military branches •Current Initiatives o Folds of Honor o QuikTrip Put veterans' names on cars • Future Opportunities o Try to get into national defense o Las Vegas Matched Kirk Busch's initiatives for veteran tickets o Try to get every track to do the veteran tickets o Renewed partnership with military Increase fan base Revenue

Army

o Ryan Newman o Multiple decades and teams o Most recent sponsorship: Ryan Newman - Steward Haas o Mark Martin o Alan Kulwicki o Joe Nemechek

The Smith Family

oBruton Smith Born March 2, 1927 in Oakboro, NC Promoter and owner of NASCAR track at Speedway Motorsports Inc. Inducted into the International Motorsport Hall of Fame (2007) and the NASCAR Hall of Fame (2016) In 1949, took over the National Stock Car Racing Association In 1959, built Charlotte Motor Speedway Later founded Speedway Motorsports Inc. Estimated worth of 1 billion in 2017 Marcus Smith Son of Bruton Smith Attended UNC In 1999, he began to lead talks between Speedway Motorsports Inc. to sell the naming rights to Charlotte Motor Speedway Vice President of Business Development in 2001 Currently President, COO and Director of Speedway Motorsports Inc. President & General Manger at Lowe's Motor Speedway

Family Business Definition

• Enterprises with two or more members of a family involved in the ownership and business of an enterprise o Family is majority owners or managers o Large % of ownership/equity is held by family members o Large % of family members are managers o Commitment to the continuation of the business • Usually do not survive 3rd generation • 90% of the world's companies are family firms o Strategic patience

Mars Family

• Franklin Clarence Mars founded • Forest, son, joined company o Helped run the company o Became CEO when father died • Family worth $90 billion • Company is worth $36 billion • Sponsor Kyle Busch #18 car • Keeping it a family owned company Candy like M&M's

Stewart-Haas Racing (EXPLAINED)

• Gene Haas o Founded Haas CNC Racing o Haas Automation Company net worth $1 billion o Net worth $250 million • Owned by Tony Stewart and Gene Haas o Deal with Gene to own 50% of team • Worth $180 million • Haas Formula 1 Team o Debuted in 2016 o First race Australian grand prix o Engine Ferrari

Bezos Family

• Jeff Bezos o Founded amazon in 1994 o Started as a website to sell books • Founder, president and CEO o First generation • 4 kids o 3 biological sons, and adopted daughter • Net worth constantly changing o $1 trillion • Jeffo Bezos o Net worth $116 billion • Stock price: $1,830 • NASCAR o Added Nascar feature to alexa o Weekly recap on Monday, learn about races from the weekend o Uploaded old race footage to amazons cloud 53 years o Sell nascar products and merchandise Largest retailer of nascar stuff

Crawford and Erickson

• Kit Crawford and Gary Erickson o Own 80% of Cliff Bar o Couple worth $850 million • Products: cliff bar, luna bar, cliff family winery

Busch Family

• Kyle Busch o Kyle busch motorsports o Net worth $50 million • Role is field racers for fander outdoors track series • Individually drivers in Nascar Cup series • Kurt Busch drives for Chip Ganassi Racing

What are the Top 5 NASCAR Markets in the U.S.?

• Los Angeles • New York • Atlanta • Philadelphia • Chicago

Ilitch Family

• Michael Ilitch o Founded Little Caesar's o Net worth $6.1 billion o Wife is now owner after death • Chris, son, now President and CEO • 100% family owned

hendrick family

• Most valuable team in nascar o $9 million in operating income • Rick Hendrick • Chevy manufacturer team • Hendrick Motorsports o Won 12 sprint cup wins • Jeff Gordon - to take over when Rick Hendrick takes over o Currently serves as top executive • Chase Elliott, Jimmy Johnson, Willima Byron, Alex Bowman drivers under Hendrick Motorsports

Jarrett Family

• Ned Jarrett o Ford car • Dale Jarrett o Broadcasting, ESPN o Inducted in hall of fame o Drove for UPS

Yates Family

• Purchased Yates racing • Robert Yates father • Doug Yates, son • Marched into Richard Petty Motorsports • Had 3 cars • RoushYates Engines o Supplier of engines Started as racing crew o Doug gates o CEO and President