stage gate
Gate 5
--Criteria-- -quality of activities at validation stage -results of activities at validation stage -revised financial plan -approval of operation and marketing plans
Stage 4
--Deliverable-- -verification of product functions under use -measurement of customer's reactions -report on effectiveness of launch plan -report of test and debugging of production -precise estimate of production costs -measures of expected market share and revenues
Stage 2
--Deliverables-- -market analysis (customer problem and solutions) -technical appraisal: "do-ability" of the project -operations appraisal (manufacturability, cost to make, investment) -detailed financial analysis (discounted cash flow, sensitivity analysis)
Stage 3
--Deliverables-- -prototype of the new product -marketing and operations plan -updated financial analysis -manufacturing/production plans -legal/patent/copyright issues resolved
Stage 2
--Methods-- -consumer research (needs, wants, preferences) -concept testing -competitive analysis
Stage 4
--Methods-- -in house product tests -user or field trials of the product -trial or pilot production -pretest market, test market, trial sell
Stage 1
--Methods-- Library search contacts with key users focus groups in-house appraisal of proposed product
Stage 3
--Methods-- overlapping phases, detailed tests
Stage 4
--Objective-- viability of entire project tested -project -production process -customer acceptance -economics of the project
Stage 2
--definition-- -verify attractiveness of the project -clearly define the project = concept selection, product/project definition, business case
Gate 1
An idea; Preliminary screen Criteria - "must meet" & "should meet" -strategic alignment -synergy w/ core business and resources -project feasibility -size of opportunity -market attractiveness -differential advantage
Stage 5
Commercialization -Implementation of both the marketing launch plan and the operations plan
Gate 2
Considers additional "should meet" criteria which are 1) sales force 2) customer reaction to proposed product
Gate 3
Decision on business case Criterion agreement on: -target market definition -definition of product concept -specification of positioning strategy -delineation of benefits to be delivered -essential and desired features, attributes
Stage 3
Development of the product
gate 4
Post-development review criteria -Progress (potholes avoided) -continued attractiveness of project (financial plans) -validation plans for next stage evaluated
Gate 5
Pre commercialization Decision
Stage 4
Validation
Stage 1
preliminary assessment Objective 1 (determine project's marketplace merits) Objective 2 (determine project's technical merits)
