stage gate

Ace your homework & exams now with Quizwiz!

Gate 5

--Criteria-- -quality of activities at validation stage -results of activities at validation stage -revised financial plan -approval of operation and marketing plans

Stage 4

--Deliverable-- -verification of product functions under use -measurement of customer's reactions -report on effectiveness of launch plan -report of test and debugging of production -precise estimate of production costs -measures of expected market share and revenues

Stage 2

--Deliverables-- -market analysis (customer problem and solutions) -technical appraisal: "do-ability" of the project -operations appraisal (manufacturability, cost to make, investment) -detailed financial analysis (discounted cash flow, sensitivity analysis)

Stage 3

--Deliverables-- -prototype of the new product -marketing and operations plan -updated financial analysis -manufacturing/production plans -legal/patent/copyright issues resolved

Stage 2

--Methods-- -consumer research (needs, wants, preferences) -concept testing -competitive analysis

Stage 4

--Methods-- -in house product tests -user or field trials of the product -trial or pilot production -pretest market, test market, trial sell

Stage 1

--Methods-- Library search contacts with key users focus groups in-house appraisal of proposed product

Stage 3

--Methods-- overlapping phases, detailed tests

Stage 4

--Objective-- viability of entire project tested -project -production process -customer acceptance -economics of the project

Stage 2

--definition-- -verify attractiveness of the project -clearly define the project = concept selection, product/project definition, business case

Gate 1

An idea; Preliminary screen Criteria - "must meet" & "should meet" -strategic alignment -synergy w/ core business and resources -project feasibility -size of opportunity -market attractiveness -differential advantage

Stage 5

Commercialization -Implementation of both the marketing launch plan and the operations plan

Gate 2

Considers additional "should meet" criteria which are 1) sales force 2) customer reaction to proposed product

Gate 3

Decision on business case Criterion agreement on: -target market definition -definition of product concept -specification of positioning strategy -delineation of benefits to be delivered -essential and desired features, attributes

Stage 3

Development of the product

gate 4

Post-development review criteria -Progress (potholes avoided) -continued attractiveness of project (financial plans) -validation plans for next stage evaluated

Gate 5

Pre commercialization Decision

Stage 4

Validation

Stage 1

preliminary assessment Objective 1 (determine project's marketplace merits) Objective 2 (determine project's technical merits)


Related study sets

Combo with Ch 7 - Memory and 16 others

View Set