Strategic Management, chapter 1
innovation
describes new products, services, methods, and organizational approaches that allow the business to achieve extraordinary returns
benefits of strategic management
- Appropriate match between an organization's environment and its strategy, structure, and processes has positive effects on the organization's performance. - Strategic planning becomes increasingly important as the environment becomes more unstable. - Clearer sense of strategic vision for the firm - Sharper focus on what is strategically important Improved understanding of a rapidly changing environment
strategic management elements
- Environmental scanning - Strategy formulation - Strategy implementation - Evaluation and control
strategic management includes
Internal and external environmental scanning Strategy formulation Strategy implementation Evaluation and control
four phases of strategic planning
Phase 1: Basic financial planning Phase 2: Forecast-based planning Phase 3: Externally oriented strategic planning Phase 4: Strategic management
strategic decision characteristics
Rare Strategic decisions are unusual and typically have no precedent to follow. Consequential Strategic decisions commit substantial resources and demand a great deal of commitment from people at all levels. Directive Strategic decisions set precedents for lesser decisions and future actions throughout an organization.
strategic management
a set of managerial decisions and actions that determines the long-run performance of a corporation
learning organization
an organization skilled at creating, acquiring, and transferring knowledge and at modifying its behavior to reflect new knowledge and insights
business strategy
competitive and corporate strategies
vision
describes what the organization would like to become
strategy
forms a comprehensive master approach that states how the corporation will achieve its mission and objectives maximizes competitive advantage and minimizes competitive disadvantage corporate, business, functional
corporate strategy
overall direction of company and management of its business
mission
purpose or reason for the organization's existence
strategy implementation
process by which strategies and policies are put into action through the development of programs, budgets, and procedures
strategy formulation
process of investigation, analysis, and decision-making that provides the company with the criteria for attaining a competitive advantage includes defining the competitive advantages of the business, crafting the corporate mission, specifying achievable objectives, and setting policy guidelines
sustainability
refers to the use of business practices to manage the triple bottom line
objectives
results of planned activity
globalization
the integrated internationalization of markets and corporations has changed the way modern corporations do business
environmental scanning
the monitoring, evaluating and disseminating of information from the external and internal environments to key people within the organization SWOT analysis = simple way to conduct it
learning organization skills
1. Solving problems systematically 2. Experimenting with new approaches 3. Learning from the organization's own experiences and past history as well as from the experiences of others 4. Transferring knowledge quickly and efficiently throughout the organization
triple bottom line
1. the management of traditional profit/loss 2. the management of the company's social responsibility 3. the management of its environmental responsibility
policy
a broad guideline for decision-making that links formulation of a strategy with its implementation
organizational learning
a critical component of competitiveness in a dynamic environment.
evaluation and control
a process in which corporate activities and performance results are monitored so that actual performance can be compared with desired performance