stukent social media marketing chapter 9 quiz

According to SproutSocial, 46 percent of people will unfollow brands that _____.

post too many promotional messages

True or False: If they've done their research, marketers don't need to test or refresh their ads.

False

True or False: The first stage of paid social media advertising is attention.

False

True or False: Content marketing doesn't require much lead time before a return on investment can be realized.

False

True or False: A huge discount, a free trial, and a free upgrade are all offers that could be used in a great converting ad.

True

True or False: Those who recognize their pain points and who are looking for remedies are in the engagement stage.

True

Which of the following is NOT an example of paid social media advertising?

a blog post targeted at millennials

Select the best answer. Immediate return on investment, exact targeting, and continual traction are all _____ of paid social media marketing.

benefits

You could see quick, but not necessarily long-lasting results with a(n) _____ marketing campaign.

influencer

How much does organic content cost?

it doesn't cost any money