subscriber and data management quiz MC
a bank wants to send a series of emails to customers who open a new savings account. The first email is sent immediately after the account is opened to confirm the action. The second email is sent one day after the account is opened. The third email is sent five days after the account is opened only if the customer has not made a new deposit. The final email is sent ten days after the account has been opened and the customer still has not made a deposit, or eight days after the customer opened the account and made a deposit, but has not opened any emails. The data is stored in two data extensions. The bank has two versions of each email: English and Spanish. The bank wants to automate sending the emails. Which process could the bank use? (Choose 2)
-Use Drag and Drop Segmentation to create data filters, and use Filter activities. -Create a data relationship and a Measure, use Drag and Drop Segmentation to create data filters, and use Filter activities
A marketing team needs to narrow down a customer population of several million subscribers based on eCommerce order details, and rapidly explore the data to find appropriate segments. How can segmentation with this scenario be accomplished?
Audience builder and query activity.
Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? Choose 2 answers A: SQL Query Activity B: Data Extract Activity C: Filter Activity D: Segment Activity
Filter Activity and SQL query
Which combination of audiences can be selected in the recipient sectin for a specific send?
Lists OR data extensions. you cannot pick two .
A marketer is building a highly personalized email. The marketer wants to merge some data into a single data extension to greatly simplify the send logic, maintain the personalization, and exclude an undesired population. Which tool addresses this scenario?
Query activities- retrieve data extension or data view info using automation stdios QL query activity then store it in a data extension.
A national landscape company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, clients will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which tool can be used to segment the data?
SQL
A e commerce company wants to identify subscribers with something other than an email address. What value can be used to accommodate this?
Subscriber key- a text field that contains a value that uniquely identiies a subscriber in your MC Account. this key gives you the ability to identify subscribers with a value that you choose and have an email address appear multiple times associated to different subscriberkeys. example: if a family uses the same email, uniquely identify each member of the family.
what is a capability of a data relationship?
join data extensions to filter or segment the fields from data extensions
What is a true statement about the Master Unsubscribe?
subscribers can be unsubscribed via an import to all subscribers, they can master unsubscribe themselves in the subscription center.
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers?
the subscriber will be added to all subscribers with a status of active.if a person doesnt exist in the all subscribers list, that person in the data extension will be put into the all subscriber list at the time you send them an email for the first time from the data extension.