Test 12 Review
list 2 key things that product planning does
1. allows a business to coordinate existing products and features 2. Allows a business to add new products and delete products
list 4 components of a product
1. sellers reputation 2. seller's service 3. Way products is viewed by people 4. physical features
Very large hotels target sales to large groups. According to the reading, very large hotels have more than:
1000 Rooms
define product line
A group of closely related products manufactured or sold by a business
define product item
A specific model, brand, or size of a product within a product line
In hospitality marketing, loyalty programs refer to:
A way to reward customers and build repeat business
Your association has decided to have their next convention in April. The next step is:
Develop a request for propodal
Many large associations employ a(n) ____________________ to help with large events.
Event planner
For group sales, food pricing is:
Less negotiable than room rates
Convention costs that are often that are often waived by hotels (as long as an association spends a predetermined amount) are:
Meeting (breakout) room
Association planning large meetings begin their planning
More than a year in advantage
A New Years Eve party that hosted and well publicized by a hotel is an example of:
Paid advertising
When a hotel "comps" a room, the hotel
Provides the room for free
Communication in the event of a foodborne illness at a hotel would moth likely b managed by the
Public relations department
Paying the maximum charge for a hotel room is called
Rack rate
Which of the following hotel brands is or are designed for business travelers on long term stays:
Residence Inn
List 4 of the 7 key steps in product development
Step 1- Generate idea Step 2- Screen ideas step 3- Develop Business proposal step 4- Develop product
A request for proposal documents
The number of guests The duration of the events The meals needed ALL OF THE ABOVE
define product width
The number of items of items offered within each product line
define product depth
The number of items offered within each product line
True or False: hotels like meeting business because companies may be less tight with budgets than individuals
True
The term "channels of distribution" refers to:
Ways a product can be sold or delivered
define product mix
all the different products that a company makes or sells
define product planning
making decisions about the features and services of a product or idea that will help sell the product