Test 12 Review

list 2 key things that product planning does

1. allows a business to coordinate existing products and features 2. Allows a business to add new products and delete products

list 4 components of a product

1. sellers reputation 2. seller's service 3. Way products is viewed by people 4. physical features

Very large hotels target sales to large groups. According to the reading, very large hotels have more than:

1000 Rooms

define product line

A group of closely related products manufactured or sold by a business

define product item

A specific model, brand, or size of a product within a product line

In hospitality marketing, loyalty programs refer to:

A way to reward customers and build repeat business

Your association has decided to have their next convention in April. The next step is:

Develop a request for propodal

Many large associations employ a(n) ____________________ to help with large events.

Event planner

For group sales, food pricing is:

Less negotiable than room rates

Convention costs that are often that are often waived by hotels (as long as an association spends a predetermined amount) are:

Meeting (breakout) room

Association planning large meetings begin their planning

More than a year in advantage

A New Years Eve party that hosted and well publicized by a hotel is an example of:

Paid advertising

When a hotel "comps" a room, the hotel

Provides the room for free

Communication in the event of a foodborne illness at a hotel would moth likely b managed by the

Public relations department

Paying the maximum charge for a hotel room is called

Rack rate

Which of the following hotel brands is or are designed for business travelers on long term stays:

Residence Inn

List 4 of the 7 key steps in product development

Step 1- Generate idea Step 2- Screen ideas step 3- Develop Business proposal step 4- Develop product

A request for proposal documents

The number of guests The duration of the events The meals needed ALL OF THE ABOVE

define product width

The number of items of items offered within each product line

define product depth

The number of items offered within each product line

True or False: hotels like meeting business because companies may be less tight with budgets than individuals

True

The term "channels of distribution" refers to:

Ways a product can be sold or delivered

define product mix

all the different products that a company makes or sells

define product planning

making decisions about the features and services of a product or idea that will help sell the product