Test 2 - ITC
Send Button
Allows users to send content from a website to their Facebook friends
Functional Business Systems (FBS)
Designed to improve the efficiency and performance of a specific functional area within the organization
Safety Stock
Extra inventory used as a buffer to reduce the risk of stockouts. Also called buffer stock
Sales and Distribution Channels
Ways to optimize product and service distribution Example channels: - Electronic channels - Mobile channels - Physical channels
Mashups/widgets/RSS
Web applications that pull data from various sources and display on another page to create new functionality
Resolving Channel Conflict
- When regular wholesalers (on-ground) and retailers (on-line) circumvent direct online distributors - May limit B2C efforts not to sell directly - May force collaboration with existing distributors
Hashtag Activism
Organizing protests, debating political viewpoints, and broadcasting real-time information through tweets
Like Button
Shares pages from a website back to the user's Facebook profile
Login Button
Shows profile pictures of the user's friends who have already signed up for your site in addition to the login button
Timeline
Shows progression chronologically
Mobile Commerce (M-commerce)
The buying or selling of goods and services using a wireless, handheld device such as a cell phone or tablet (slate) computer
Standard Operating Procedures: Data Properties
Data Security Data Validity Data Integrity
Business Management Systems (BMS)
Designed to support planning and the implementation process across the entire organization
Digital Natives
Digital generation surrounded by digital devices and Internet connectivity
Cloning
Duplicating the electronic serial number (ESM) of one phone and using it in second phone, the clone. This allows the perpetrator to have calls and other transactions billed to the original phone
AJAX Technologies
Or asynchronous JavaScript and XML, is a term referring to a group of technologies and programming languages that make it possible for webpages to respond to users' actions without requiring the entire page to reload
Finance/Accouting
Processing of credits and debits to a customer's checking account at a bank
Human Resources
Processing of payroll and employee records
Profitability Analysis
Profit contribution or profit margin of certain products and services derived from the cost accounting system
M-Commerce
Provides a competitive advantage
Jive
Provides tools for communication, sharing, and content creation to make social media monitoring and engagement easier
Enterprise Social Platfoms
Refers to private (company owned) social media, software, platforms, or apps specially designed for use by business leaders and employees to fulfill the strategic mission 3 main reason for interest: - Knowledge management - Collaboration - Employee Pressure
Broadband
Refers to wide bandwidth technologies that create fast, high volume connections to the Internet and World Wide Web Internet access became faster with large scale adoption of broadband
Transportation Management System
Relied on to handle transportation planning including shipping consolidation, load and trip planning, route planning, fleet and driver planning, and carrier selection. oFour trend factors contributing to TMS growth: - Outdated transportation systems need to be upgraded or replaced - Growth of intermodal transport - TMS vendors add capabilities - TMSs handle big data
Private
Social communities with restricted membership used by many colleges and universities Easier to monitor activities and track conversations Requires considerably more time, attention, and resources than using general SNS
Sharing Sites
Websites that make it easy for users to upload and share digital content like photos, videos, or music
Differentiation
While SNS sites share some common features, they are not all alike. As the category matures, sites are differentiating themselves in a variety of ways: - Target age group - Geographic location of users - Language - Area of interest; for example, music, photography, gaming, travel - Social vs. professional networking - Interface; for example, profile page, microblog, virtual world, emphasis on graphic vs. text content
Social Network Analysis (SNA)
The mapping and measuring of relationships and flows between people, groups, organizations, computers, or other information or knowledge-processing entities
Charge to Phone Bill with SMS Confirmation
Uses secure PIN through SMS to validate payment (like Zong.com)
Phishing
Using a fraudulent communication, such as an e-mail, to trick the receiver into divulging critical information such as account numbers, passwords, or other identifying information
Empowered Price Sensitivity
Using the latest technology to find the lowest price available
Mobile Phone used for
- Online shopping or - Payment for traditional purchases
Wikis
An application for tagging or labeling online content for later retrieval
Twittersphere
Universe of Twitter users
Categories of Crowdfunding
- Donations - Rewards - Credit - Equity - Royalties
Data-Driven Marketing
-Data-driven, fact-based decision making relies on hot, current data, that has immediate impact on the business - Pay-per-click (PPC) advertising is one use of this type of data - FaceBook pushes ads to people based on their self-reported demographics
Social Media
A collection of Web applications, based on Web 2.0 technology and culture that allows people to connect and collaborate with others by creating and sharing digital content
Software Development Kit (SDK)
A collection of software tools used by developers for writing applications that run on a specific device or platform
Data Integrity
The maintenance of data accuracy and validity over its life-cycle including the prevention of unintended modification or corruption
Most retailers still view e-commerce and mobile commerce channels...
They compete with traditional brick and mortar stores
Facepile
This feature displays the profile photos of the people who have connected with your Facebook page or app
Comments
This plug-in allows users to comment on a webpage's content using their Facebook profile and shows the activity to the user's friends in a newsfeed
Second Life
A social network that uses avatars to represent their residents (users) Users can develop their own apps This is virtual reality
E-Sourcing
- Different procurement methods that make use of an electronic venue for identifying, evaluating, selecting, negotiating, and collaborating with suppliers - Primary methods include: Online auctions, Request for Quotes (RFQ) processing, and private exchanges - Secondary activities include: trading partner collaboration, contract negotiation, and supplier selection
Smishing
Similar to phishing, but the fraudulent communication comes in the form of an SMS message
Sales and Marketing Systems
- Digital advertising - Social media monitoring and promotions - Sales and customer support - Automated ad placement and media buying - Market research - Intelligence gathering - Distributing products and services to customers - Order tracking - Online and mobile order processing - Online and mobile payment methods
Social Bookmarks
- Diigo and Delicious - Diigo provides approval buttons and highlight features for member collaboration - Delicious uses folksonomy to provide content search results based on human tags or interests
Keeping up with customer demands and behavior
- A dizzying array of new technologies are exciting and unproven - Adoption is vital, but budgets are limited - Consumers are demanding, price-conscious, and easily swayed by competitors - Overly aggressive marketing leads to financial ruin, but risk aversion loses out to competition
Location-Based Marketing
- Advertising using mobile GPS systems to determine user locations - Structured as mobile social media games to elicit consumer information and ratings for special attention or discounts from retailers
Hotel Services and Travel
- Airline QR boarding passes and SMS flight updates - Google Maps widely used for automobile navigation - Travel planning with roadside assistance, Wi-Fi hotspots, and recommendations - Hotel guest reservations, bill checking, and local services
RSS (Really Simple Syndication)
- Allows users to subscribe to multiple sources (e.g., blogs, news headlines, social media feeds, videos and podcasts) and have the content displayed in a single application, called an "RSS reader" - Provides for real-time consumption and personalized organization and display of news information - Mostly free service (Feedly.com, Digg.com)
Mobile Search
- Almost 60% of all Internet searches are conducted from a mobile device - Over half of all web traffic comes from mobile devices - As a result, Google and other Internet search engines now use the performance of a company's mobile website as part of the criteria for ranking listing in search results - SEO specialists must now focus on a set of new factors fro optimizing websites for mobile search
ACID Test
- Atomicity: If all steps in a transaction are not completed, then the entire transaction is cancelled - Consistency: Only operations that meet data validity standards are allowed - Isolation: Transactions must be isolated from each other - Durability: Backups by themselves do not provide durability
Online Business and Marketing Planning
- Build the marketing plan around the customer, rather than on products - Monitor progress toward the one-year vision for the business in order to identify when adjustments are needed, and then be agile enough to respond - Identify all key assumptions in the marketing plan. When there is evidence that those assumptions are wrong, identify the new assumptions and adjust the plan - Make data-driven, fact-based plans
Customer Acquisition and Retention
- CRM technologies help marketing managers run effective campaigns, promotions, commercials, and advertisements to attract new customers, or to increase sales to existing customers, or to do both - Newly acquired customers are unprofitable until they have purchased enough products or services to exceed the cost to acquire and service them - Retaining customers that generate revenues in excess of the costs is critical
Content Creation and Sharing
- Cloud storage services: uses the Internet for storage and retrieval of information - Dropbox allows the storage and sharing of files and folders with others - Box.net places greater emphasis on social tools and features for collaboration - Wikis provide encyclopedia-like webpages, driven by collaborative open-edit content
Businesses use social media for a wide variety of benefits:
- Collaboration - Communication and Engagement with Customers (Marketing) - Image and Reputation Management (Public Relations) - Communication and Engagement with Employees and Partners (Management) - Talent Acquisition and Recruiting (Human Resources) - Research and Knowledge Management - Productivity and Information Utilities - Fund Raising
Monitoring Services
- Conversation tracking on social media sites - Paid services: Social Studio, Oracle Social Cloud - Free services: Twitter Search, Social Mention - Provides organizations a better understanding of brand, product, and even executive perception from consumers
E-Procurement
- Corporate procurement (corporate purchasing): transactional elements of buying products and services for operational and functional needs - Direct procurement: buying materials to produce finished goods - Indirect procurement: buying materials for daily operations - E-procurement: reengineered procurement using e-business technologies and strategies
Computer-integrated Manufacturing (CIM) Systems
- Custom-designed software that controls day-to-day shop floor activities - Data-driven automation - Benefits: - It simplifies manufacturing technologies and techniques - Automates as many of the manufacturing processes as possible, - Integrates and coordinates all aspects of design, manufacturing, and related functions
Quick Response (QR) Codes
- Customers scan the QR code containing a link to an Internet webpage - Easier alternative to typing a URL address into a mobile browser
Why does CRM matter?
- Data analytics, sophisticated predictive analytics, and BI are needed to determine customer lifetime value (CLV); then business rules need to specify how to treat or manage customers based on their value score - Intelligently managing relationships with customers can increase revenues and net profits significantly
Typical modules in a BMS are:
- Definition of Organizational Mission - Identification of Strengths Weakness Opportunities and Threats (SWOT Analysis) - Establishing Goals and Measurable Objectives - Defining Strategies, and Key Performance Indicators (KPIs) - Articulation of Tactical or Action Plans - Assigning Responsibilities and Time Tables - Monitoring and Reporting Progress and Performance
Cross Functional Coordination and Integration
- Departments or functions must be able to coordinate in the development of strategic plans and the performance of operations level actions - Integration makes it easier to identify problems or barriers to achieving objectives and develop solutions to those problems - Complex processes are managed more effectively through Standard Operating Procedures (SOP), a set of written instructions on how to perform a function or activity
Tools for meetings and discussion
- Dialogue or Synchronous Communication is important part of the collaborative process - Tools now commonly used to aid collaboration - Video calls between 2 or 3 people: Skype, GoToMeeting - Video conferencing platforms for up to 10 participants: Google+ Hangouts - Social Tools for Information Retrieval and Knowledge Sharing - Discussion Groups: provide a forum for asking questions to groups of people (AMA, LinkedIn) - Q&A websites (Quora, Reddit, StackExchange) - Social Search Tools: identify and share information relevant to a project topic (Facebook, YouTube)
Need for Convenience
- Economic and social factors lead to more stressful lives - Consumers look for products and shopping channels that reduce the impact on time and financial resources - An increasing demand to satisfy immediate gratification and desirable goods and services
Digital Dependents
- Emerging generation growing up in a world of broadband connections, constant connectivity that place greater demands on retailers to use technology
Mobile Social Networking
- Facebook added mobile access in recent years to stay competitive - Snapchat is completely app-based - Occurs in virtual communities, offering users to access their accounts from a smartphone or other mobile device - Primary driver of growth in the mobile app industry
Yammer
- Features similar to Facebook likes, newsfeeds, threaded conversation, and direct messaging - This private social channel helps employees, partners, and customers communicate, exchange information, and collaborate across departments, locations, and business apps - Includes Enterprise Graph which shows how users are related to one another, solving social network sprawl
Identifying Appropriate Revenue Models
- Generate enough revenue from advertising to keep the business afloat until customer base critical mass is reached - Too few dotcoms were competing for too few advertising dollars - Advertising went to a select group of sites (AOL, MSN, or Yahoo)
CRM Failures
- IT department in charge instead of business users - Incorrect CRM requirements by not involving key business stakeholders from the outset - Mobility CRM strategy is an afterthought - Taking the wrong approach to CRM training - Underestimating users' resistance to change
Mobile Payment Services
- In 2016, 38.4 million Americans will have used a mobile phone to purchase goods or services at least once in the last six months - Proximity mobile payments, based on RFID technology, will increase to $314 billion by 2020
Logistics Management
- Inbound logistics refers to receiving - Outbound logistics refers to shipping. - Inventory control systems are stock control or inventory management systems. - Logistics management systems: - Optimize transportation operations - Coordinate with all suppliers oIntegrate supply chain technologies - Synchronize inbound and outbound flows of materials or goods - Manage distribution or transport networks
E-Commerce - Amazon
- Invested hundreds of millions of dollars in warehouses designed for shipping small packages to hundreds of thousands of customers - Designed One-Click shopping, highlighted by the e-wallet, allowing order status viewing and order fulfillment modifications - Numerous patentable e-commerce designs provide continued competitive advantage
How is Technology a Curse?
- It has flaws and bugs - Things stop technology from running (no electricity)
Just-in-Time Inventory Management Systems
- JIT inventory management attempts to minimize holding costs by not taking possession of inventory until it is needed in the production process - Eliminates costs associated with carrying large inventories at any given point in time. - Higher ordering costs because of more frequent orders - Higher risk of stockouts - Must have cooperative production and/or supply partners to succeed
AJAX Technologies Include
- JavaScript - Extendable Markup Language (XML) - Document Object Model (DOM) - HyperText Markup Language (HTML) - XMLHttpRequest - Cascading Style Sheets (CSS)
E-Commerce - Recruiting
- Job openings, résumés, and applications can be transmitted or completed 24/7, 365 - Job seekers use social media network contacts (LinkedIn) - Over 95% of employers use LinkedIn to identify prospective candidates - Online reputation of both job seeker and employer can be researched and/or built
Lean Manufacturing Systems
- Leverages suppliers delivering small lots on a daily or frequent basis, and production machines are not necessarily run at full capacity - Empowers workers so that production decisions can be made by those who are closest to the production processes - JIT success factors also apply to lean manufacturing. •Requires quality, on-time inventory
Business Priorities to Leverage the Groundswell
- Listening - Talking - Energizing - Supporting - Embracing
Manufacturing Execution Systems (MESs) Systems
- Manage operations in shop factories, sometimes a few critical machines, sometimes all operations on the shop floor - Typically broader infrastructure than CIM •Based on standard reusable application software instead of customer-designed software.
Social Media Customer Service
- Many companies now employ customer support representatives to monitor social media platforms - Offer support and solutions to customer problems - Retains the customer's loyalty and demonstrates the brand's commitment to customer satisfaction - Companies stand to benefit by demonstrating their responsiveness to a wide audience of prospective customers
Mobile Entertainment Expanding
- Most notable are music, movies, videos, games, adult entertainment, sports, and gambling apps - Apps can track sporting news, record workout times, record heart rates, analyze a person's golf swing - The iTunes Store, Google, and Amazon continue to be leading distributors of digital music, movies, TV shows, e-books, and podcasts - Mobile device improvements are predicted to increase video clips, movie, and television use on/through mobile devices toward $20 billion
Mobile Banking Services
- Natural extension of online banking - Uses combination of mobile media channels - (SMS, mobile Web browsers, customized apps) - Common services include account alerts, balance information, branch location, bill pay, funds transfers and verification - Mobile banking benefits seem to outweigh potential security threats - Increasing mobile banking likely means increased targeting of mobile financial activities
Managing Order Fulfillment and Logistics
- Online sales force the need to design systems to accept and process huge volumes of small orders, physical delivery including labeling - Reverse Logistics is the return process
Conflicts within click-and-mortar organization
- Online sales may impact offline operations - Companies may separate online from traditional divisions, but this may increase expenses and reduce synergies
Management Levels
- Planning occurs at three levels of the organization - strategic, managerial, and operational - Managers at each level operate with a different timeframe, which transitions from long-term (a few years) at the strategic level to "in the moment" (daily) at the operations level
Product Operations Management
- Production/Operations is sometimes viewed in the larger context of supply chain management and supporting information systems - Production operations management and supply chain management information systems both play a critical role in managing these important functions - These systems facilitate coordination between different divisions within an organization or between the organization and its partners
SharePoint
- Provides tools for setting up employee social network platforms and company wikis - Share space to store documents from any desktop or mobile device, so they are not siloed on any one person's hard drive or device - Enables coworkers to stay up-to-date and work simultaneously on a single document, save previous versions, and track updates - Uses Yammer as its main collaborative tool - Office Graph with Oslo provides navigation through other tools
Categories of Crowdsourcing Sites
- R & D - Marketing, Design & Ideas - Product Ideas - HR & Freelance Work - Crowdfunding - Peer to Peer
Business Models for B2B Applications
- Sell-side marketplaces - E-sourcing (the buy-side marketplace)
Social Mention
- SocialMention.com - Free monitoring service - Aggregates content from over 80 social media sites including Facebook - Can generate metrics daily and track over time: - Strength - likelihood topic is being discussed - Passion - degree to which people are discussing it - Sentiment - tone of the conversation - Reach - range of influence
Quality Control Systems
- Stand-alone or part of an enterprise-wide total quality management (TQM) effort providing data about the quality of incoming materials or parts, as well as the quality of in-process semi-finished and finished products - Data collection by sensors or RFID and interpreted in real-time, or stored in a database for future analysis
Control Costs & Simplify Processes (streamlining)
- Streamline within an organization's value chain - Align the organization's procurement process with those of other trading partners, which belong to the organization's virtual supply chain - Analyze spending patterns in an effort to improve spending decisions and outcomes
Business-to-Business Markets
- The buyers, sellers, and transactions involve only organizations - B2B comprises about 85 percent of e-commerce dollar volume - Enterprise forms electronic relationships with distributors, resellers, suppliers, customers, and other partners
Viability and Risk of Online Retailers
- The dot.com era bankrupted many pure online retailers due to cash flow, customer acquisition, order fulfillment, and demand forecasting problems - Low entry barriers intensify competition! - How long to operate while losing money? - How to finance operating losses?
Purchasing Online
- The most well-known B2C site is Amazon.com, whose IT developments received U.S. patents that keep it ahead of competition - Broader selection, lower prices, and easy searching and ordering are featured through e-commerce - Electronic Wallet (e-wallet ): a software application that can store encrypted information about a user's credit cards, bank accounts, and other information necessary to complete electronic transactions
E-Commerce - Online Banking
- Transaction cost reduction is significant: banks pay $.02 for online versus $1.07 at a physical branch - Investment options and loan rates online easily undercut those of many brick-and-mortar (conventional) banks
Elements of Social Media: What Makes it Different?
- User-generated content (UGC) - Content control - Conversation - Community (common values, culture) - Categorization by users (tagging) - Real people (profiles, usernames, and the human voice vs. the corporate "we") - Connections (followers, friends, members, etc.) - Constant updating (real-time, dynamic) - Content separated from form - Equipment independence
Electronic Data Interchange (EDI)
- Vertical exchanges serve one industry along the entire supply chain (automotive, chemical, manufacturing, etc.) - Horizontal exchanges serve many industries using the same products or services (office supplies, cleaning materials, bearings, etc.). Also called Maintenance, Repair, and Operations (MRO) supplies
Mashups
- Web applications that combine information from two or more sources - Present information in a way that creates some new benefit or service - A common use is to integrate map data with information like store names, locations, phone numbers - Popular APIs are from social media sites (user-generated social information). •No longer a closed, proprietary environment
Blog
- Websites where people regularly post a variety of content in various digital formats - Blogs can establish reputations and promote business interests and/or share viewpoints
Sell-Side Marketplaces
- Where organizations sell their products or services to other organizations from their own private website or from a third-party site - Creates greater competition for sellers (a buyer advantage) - Similar to B2C model, but the 'C' is an organization
Groundswell
A spontaneous movement of people using online tools to connect, take charge of their own experience and get what they need information, support, ideas, products, and bargaining power from each other
Web 1.0—The Early Web vs Web 2.0 The Social Web
1.0 Static pages, HTML Author-controlled content Computers Users view content Individual users Marketing goal: influence Data: single source 2.0 Dynamic pages, XML, and Java User-controlled content Computers, cell phones, televisions, PDAs, game systems, car dashboards Users create content User communities Marketing goal: relationships Data: multiple sources e.g., mashups
Strategic plan
A document used to communicate the company's goals and the actions needed to achieve them
Crowdsourcing
A model of problem solving and idea generation that marshals the collective talents of a large group of people
Blogosphere
A network of blogs
World Wide Web (the Internet)
A network of documents on the Internet, called webpages, constructed with HTML markup language that supports links to other documents and media
Cluetrain Manifesto
A revolutionary way of thinking about the Web Understanding not only how people behave, but also the way they think about things Transforms Markets to Conversations where successful companies will learn to engage customers instead of traditional unidirectional or broadcast communications
Web 2.0 (the social web)
A term used to describe a phase of World Wide Web evolution characterized by dynamic webpages, social media, mashup applications, broadband connectivity and their user-generated content
Mobile Marketing
A variety of activities used by organizations to engage, communicate, and interact over Wi-Fi and telecommunications networks with consumers using wireless, handheld devices
New Web Programming Technologies
Ability to develop web pages that are dynamic and rich in features
Vishing
Again, similar to phishing, but the fraudulent communication comes in the form of a voice or voicemail message encouraging the victim to divulge secure information
What is the purpose of frequent purchase program offered by airlines, supermarkets, credit card companies, and other businesses?
All of the above - improve loyalty - track them - deter customer attrition (customers leaving)
Social bookmarking/tags
An application for tagging or labeling online content for later retrieval
Social Networking Service (SNS)
An online platform or website that allows subscribers to interact and form communities or networks based on real-life relationships, shared interests, activities and so on Both YouTube and Facebook started as SNSs, but now span across multiple application categories Online communications
Augmented Reality (AR)
Apps that utilize a special technology to create computer-generated graphic superimposed images based on where/how a user points their phone or camera
Microblogs
Are frequent, but brief posts containing text, pictures, or video, Twitter and Tumblr are popular microblogging apps
Batch and Real Time Processing
Batch: All events or transactions are processed together (in a batch) during scheduled times Real Time: Events or transactions are processed as soon as they occur - Increasingly, organizations today are employing Online Transactions Processing Systems (OTPS) - Client server systems that allow transactions to run on multiple computers on a network, processing transactions in real time
Salesperson Productivity
Collected in the sales and marketing TPS and used to compare performance along several dimensions, such as time, product, region, and even the time of day
Semantic Web
Connecting all points on the giant global graph is the ultimate goal for creators of the semantic web
Newsfeed
Constant stream of status updates, now contains sponsored ads
Nonlinear Search and Influence Patterns
Consumers pursue path through a range of new communications channels including social media, mobile ads, e-mail, search marketing, and other digital communications
Sustainable Business Models
Endured over time, and generated revenue (Amazon, Google, eBay)
Social Logins
Facebook also encourages other websites to allow people to use their Facebook username and password to sign in or create accounts
Open Graph
Goal: to connect all the different relationships that exist on the Internet by linking websites to Facebook Programmers at external websites encouraged to include a Facebook "Like" button on their websites
Giant Global Graph
Illustrates the connections between people and/or documents and pages online
Information Control Systems
Important because they minimize the total cost of inventory while maintaining optimal inventory levels. Inventory control systems minimize the following three cost categories: - Inventory holding costs - Ordering and shipping costs - Cost of shortages
Channel Hopping
Increased communication channels through which consumers can now purchase products (traditional retailers, online, and via mobile devices and apps) called social commerce
Transaction Processing
Information processing that is divided into distinct, undividable operations called transactions Used in the functional business systems of all areas
Stockout
Inventory shortage arising from unexpected demand, delays in scheduled delivery, production delays or poor inventory management
Lost or Stolen Phone
Lost or stolen cell phones can be used to conduct financial transactions without the owner's permission
Marketing and Sales
Management of sales orders and order fulfillment
Digital Immigrants
Older consumers that fundamentally view retail channels as separate and distinct
Blogs
Online journals
Which management level requires the most detailed data in real time to make immediate and short-term decisions?
Operational Level
Old Web vs New Web
Originally, online or virtual communities paralleled physical communities, but were primarily user-to-user interactions Usenet and Newsgroups provided a static means of communicating messages Online communities have transformed to include: - The Blogosphere (all blogs on the web) - Sharing views and comments on videos (YouTube) - Sharing opinions on products and services (Epinions) - Online knowledge base (Wikipedia) - Exchanging short, 140 character message (Twitter) - Large SNS sites like Facebook and LinkedIn
Mobile Bill Payments
Payments made directly from cell phone (Western Union, Citibank, HDFC Bank in India)
Mobile Phone Card Reader
Phone attached device allows credit card swipe (Square.com, Paypal.com)
Transfer of Funds from Payment Account Using SMS
Phone sends SMS to transfer payment through third party (Obopay.com, PayPal.com)
Embedded Posts
Places content from any public Facebook post on to your website or blog
Brand Advocates
Positively portray a brand or company online
Pricing of Products and Services
Sales volumes as well as profits are determined by the prices of products or services
Chatter
Salesforce.com add-on offers companies their own private network while pushing updates and news in real time to user feeds, offering smart search, which places items an employee frequently uses higher in the search list
Application Programming Interface (API)
Set of commands and programming standards used by developers to write applications that can communicate with other applications
Mission
Set of outcomes an enterprise wants to achieve
Users are typically required to acknowledge that they read and agreed to the ____ before being allowed to use something.
Terms of service agreement
Data Validity
Tests and evaluations used to detect and correct errors, for instance mistakes that might occur during data entry in fields, such as customer name and address
Data Security
The protection of data from malicious or unintentional corruption, unauthorized modification, theft, or natural causes such as floods
Production/Operations
The tracking of materials or component parts as they enter and exit a warehouse or manufacturing facility
Mobile E-Commerce
The use of a wireless handheld devices to order and/or pay for goods and services from online vendors
Mobile Retailing
The use of mobile technology to promote, enhance, and add to value to the in-store shopping experience
Social Graph
To the global social network reflecting how we are all connected to one another through relationships
In-Store Tracking
Tracking a customer's movement through a retail store through mobile technology to optimize shopping experiences
Functional Business Systems
Traditional Functional Business Areas - Finance and Accounting - Production/Operations & Supply Chain Management - Marketing and Sales - Human Resources Management
Micropayments
Transactions involving small sums of money (vending machines, parking meters)
Electronic Fund Transfer (EFT)
Transfer of funds from one bank account to another over a computerized network
Crowdfunding
Turning to a crowdsourcing model to raise money for business start-ups or projects such as Kickstarter and GoFundMe
Blogging Platforms
WordPress (51%) and Blogger (21%) are the most popular platfroms
4 1-sided paper or 2 2-sided paper
cheat sheet for test