Think 3 Unit 3 What's in a name?

punt

(informal) attempt to do something

big name

a famous or important person in a certain area

chain

a group of hotels, restaurants, or shops owned by the same company

royalty

a payment made to the someone whose idea, invention etc is used by someone else to make money

manufacturer

a person or company that makes goods for sale

consumer

a person who purchases goods and services for personal use

advertisement

a picture, short film, etc. that is designed to persuade people to buy something

logo

a special design that a company uses to sell its products

brand

a type of product manufactured by a particular company under a particular name.

miscalculation

an error in math or in estimation

cottage industry

an industry that consists of people working at home

name the day

arrange a date for a specific occasion, especially a wedding

make a name for oneself

become known or respected by many people

stage name

is a name that an actor or entertainer uses instead of his or her real name when they work.

bemused

looking as if you are confused

what's-his/her/its-name

phrase used when talking about a person or thing whose name you cannot immediately remember

sacrifice

something good that you must stop having in order to achieve something

image

the general impression that a person, organisation, or product presents to the public

the name of the game

the main purpose or most important aspect of a situation

target market

the type of people in which a company is trying to sell its products or services to

investment

the use of money to get a profit or to make a business activity successful

call sb names

to use rude names about a person

'you name it'

usually said after or before a list, to indicate that you are talking about a very wide range of things

mass-production

when products are made in large numbers by machines so that they can be sold cheaply