Think 3 Unit 3 What's in a name?
punt
(informal) attempt to do something
big name
a famous or important person in a certain area
chain
a group of hotels, restaurants, or shops owned by the same company
royalty
a payment made to the someone whose idea, invention etc is used by someone else to make money
manufacturer
a person or company that makes goods for sale
consumer
a person who purchases goods and services for personal use
advertisement
a picture, short film, etc. that is designed to persuade people to buy something
logo
a special design that a company uses to sell its products
brand
a type of product manufactured by a particular company under a particular name.
miscalculation
an error in math or in estimation
cottage industry
an industry that consists of people working at home
name the day
arrange a date for a specific occasion, especially a wedding
make a name for oneself
become known or respected by many people
stage name
is a name that an actor or entertainer uses instead of his or her real name when they work.
bemused
looking as if you are confused
what's-his/her/its-name
phrase used when talking about a person or thing whose name you cannot immediately remember
sacrifice
something good that you must stop having in order to achieve something
image
the general impression that a person, organisation, or product presents to the public
the name of the game
the main purpose or most important aspect of a situation
target market
the type of people in which a company is trying to sell its products or services to
investment
the use of money to get a profit or to make a business activity successful
call sb names
to use rude names about a person
'you name it'
usually said after or before a list, to indicate that you are talking about a very wide range of things
mass-production
when products are made in large numbers by machines so that they can be sold cheaply