Transactional data

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What is the data used for?

Analyse customer shopping habits

Where is transactional data stored?

Database

What data is collected?

Date and time of purchase

Why is transactional data valuable to businesses?

Delivery can be tracked

What data is collected?

Delivery tracking data (status, location, etc)

Why is transactional data valuable to businesses?

Informs of customer preferences and shopping habits

What data is collected?

Item details

What data is collected?

Personal information from the online account

What is the data used for?

Personalised marketing (e.g. coupons)

What is the data used for?

Provide a personalised shopping experience

What data is collected?

Purchase price

Cookies

Small text files that contain personalised data. Created when a website is visited and stored on the computer

What is the data used for?

Spot trends in sales

What is the data used for?

Targeted and personalised advertising

Why is transactional data valuable to businesses?

They can keep a record of your purchases

What is the data used for?

Track delivery of goods

Occurs every time you buy something

Transaction

Information collected about a sale or purchase

Transactional data

What data is collected?

Unique reference number


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