Transactional data
What is the data used for?
Analyse customer shopping habits
Where is transactional data stored?
Database
What data is collected?
Date and time of purchase
Why is transactional data valuable to businesses?
Delivery can be tracked
What data is collected?
Delivery tracking data (status, location, etc)
Why is transactional data valuable to businesses?
Informs of customer preferences and shopping habits
What data is collected?
Item details
What data is collected?
Personal information from the online account
What is the data used for?
Personalised marketing (e.g. coupons)
What is the data used for?
Provide a personalised shopping experience
What data is collected?
Purchase price
Cookies
Small text files that contain personalised data. Created when a website is visited and stored on the computer
What is the data used for?
Spot trends in sales
What is the data used for?
Targeted and personalised advertising
Why is transactional data valuable to businesses?
They can keep a record of your purchases
What is the data used for?
Track delivery of goods
Occurs every time you buy something
Transaction
Information collected about a sale or purchase
Transactional data
What data is collected?
Unique reference number