True/False-IS 3330

A cell phone's GPS is accurate to within 5 feet of the actual location of the phone.

False

An interstitial ad is typically contained in a pop-up window that the user must close in order to continue

False

By 2012, social marketing had overtaken mobile marketing.

False

Consumers are primarily price-driven when shopping on the Internet.

False

Contrary to predictions of analysts made during the early days of e-commerce, the Internet has let to both disintermediation and hypermediation on a widespread basis.

False

Copyright protection protects against others copying the underlying ideas in a work.

False

Most adult social network participants do not have any expectation of personal privacy when using a social network.

False

Online retailing is one of the largest segments of the retail industry.

False

Online shoppers tend to browse for available products rather than search for specific products they have determined in advance.

False

Research has found that of all the standard formats of display ads, wide skyscaper ads are most effective at holding a user's attention.

False

Social network sites have become major locations from which consumers directly purchase products.

False

Cookies, when combined with Web beacons, can be used to create cross-site profiles.

True

E-commerce is a major conduit and generator of offline commerce.

True

Evidence suggests that real-time customer chat increases sales.

True

Google defends its Library Project on the grounds of fair use.

True

Google provides the leading location-based marketing platform.

True

Groupon is an example of local commerce.

True

In 2013, the number of online buyers was over 150 million.

True

In the United States, the service sector accounts for about 75% of all economic activity.

True

It is not necessarily illegal to use someone else's trademark in a metatag.

True

It is possible to opt-out of FB typically attract more visitors than a brand's Web site.

True

Liability is a feature of political systems in which a body of law is in place that permits individuals to recover damages done to them by other actors, systems, or organizations.

True

Mobile commerce currently accounts for more retail goods sold than social commerce.

True

Net neutrality refers to Internet backbone owners treating all Internet traffic equally.

True

Online career sites are being threatened by both job search engines and aggregators.

True

Online retailing provides an example of the powerful role that intermediaries continue to play in retail trade.

True

Pinterest's visitors are predominantly women.

True

Promoted Tweets are Twitter's version of Google's Ad Words.

True

Research shows that the two most important factors shaping the decision to purchase online are utility and trust.

True

The Children's Online Privacy Protection Act (COPPA prohibits Web sites from collecting information on children under the age of 13

True

The Children's Protection Act (CIPA) requires schools and libraries in the United States to install technology protection measures in an effort to shield children from pornography.

True

The European Data Protection Directive prohibits the transfer of PII to organizations or countries that do not have similar privacy protection policies.

True

The FTC's privacy approach is now focused on targeting practices that are likely to cause harm or unwarranted intrusion into consumers' daily lives.

True

The cost of sending 10,000 e-mails in an advertising campaign is about the same as sending 5,000.

True

The digital divide still persists along age, income, ethnic, and education dimensions.

True

The ethical principle of Universalism states that if an action is not right for all situations, then it is not right for any situation.

True

The power of suppliers is a key industry strategic factor.

True

Traditional desktop marketing remains the largest part of all online marketing.

True

Transaction logs are built into Web server software.

True

By 2015, it is estimated that mobile marketing spending will account for around $16 billion annually.

True

The major impact of Internet real estate sites is in enabling online-only property transactions.

False

The online mortgage industry has transformed the process of obtaining a mortgage.

False

The principle of responsibility means that individuals, organizations, and societies should be held accountable to others for the consequences of their actions.

False

The retail industry is the largest investor in information technology.

False

rice is more important that convenience as a factor in online purchase decisions.

False

Bundling is the process of selling of selling two or more product's individual prices

True

Deep packet inspection uses software installed on client computers to collect and analyze detailed information on page content viewed by users.

False

Facebook has more unique monthly visitors than LinkedIn, Twitter, Pinterest, Tumblr, and Instagram combined.

False

In 2013, mobile marketing grew at nearly the same rate as traditional online marketing.

False

In the United States today, single, white, young college-educated males with high income dominate the Internet in terms of percentage of Internet usage

False

It is expected that by 2017, mobile commerce will account for 50% of all e-commerce.

False

Mobile users spend most of their time browsing mobile Web sites.

False

Text message generates the majority of mobile marketing spending.

False

The Unlawful Internet Gambling Enforcement Act has eliminated all online gambling in the United States.

False

The concept of "customer satisfaction" is broader than the concept of "customer experience."

False

About 25% of all search engine requests originate from mobile devices

True

Approximately two-thirds of U.S. Internet users use online banking.

True