TYPES OF SOCIAL COMMERCE - Business Chapter 15

Peer-to-peer sales platforms

(also known as consumer-to-consumer or C2C marketing; examples include eBay, Etsy, Amazon Marketplace, Getaround): Community-based marketplaces where individuals communicate and sell directly to each other.

Crowdfunding/crowdsourcing (Threadless, Kickstarter, Indiegogo):

Consumers become involved directly in the production process through voting, funding, and collaboratively designing products.

Group buyings and daily deals (Groupon, LivingSocial, Scoutmob):

Products and services offered at a reduced rate if enough people agree to buy.

Social network shops and shopping apps (Facebook Marketplace, Twitter, Instagram, Pinterest):

Sales driven by referrals from established social platforms.

Social shopping (ModCloth, Fab, Fancy):

Shopping sites that includes chat and forum features for people to discuss and exchange advice and opinions.

User-curated shopping (Fancy, Lyst):

Shopping-focused sites where users create and share lists of products and services that others can shop from.

Peer recommendations (Amazon, Yelp):

Sites that aggregate product or service reviews, recommend products based on others' purchasing history.