TYPES OF SOCIAL COMMERCE - Business Chapter 15
Peer-to-peer sales platforms
(also known as consumer-to-consumer or C2C marketing; examples include eBay, Etsy, Amazon Marketplace, Getaround): Community-based marketplaces where individuals communicate and sell directly to each other.
Crowdfunding/crowdsourcing (Threadless, Kickstarter, Indiegogo):
Consumers become involved directly in the production process through voting, funding, and collaboratively designing products.
Group buyings and daily deals (Groupon, LivingSocial, Scoutmob):
Products and services offered at a reduced rate if enough people agree to buy.
Social network shops and shopping apps (Facebook Marketplace, Twitter, Instagram, Pinterest):
Sales driven by referrals from established social platforms.
Social shopping (ModCloth, Fab, Fancy):
Shopping sites that includes chat and forum features for people to discuss and exchange advice and opinions.
User-curated shopping (Fancy, Lyst):
Shopping-focused sites where users create and share lists of products and services that others can shop from.
Peer recommendations (Amazon, Yelp):
Sites that aggregate product or service reviews, recommend products based on others' purchasing history.