Vision and Mission Statements

Tradition

accepted ways of doing tasks because of the belief that it "has always been done that way"

Mission Statement

designed to close the gap between what an organization is currently doing and its vision for the future

Vision Killers

stereotypes, complacency, tradition, short term thinking, ridicule and fatigued leaders

Stereotypes

an oversimplified standardized image or idea held by one person or group about a concept

Complacency

being satisfied with where the business is now and not wanting to change the business

Vision Statement

indicates where an organization is headed in the future; should capture the long-term picture of what you want your organization to become

Market Focus

mission statement should focus on the overall market, not just a product