Web Development 1 Chapter 13

stickiness

The ability to keep web page visitors at your site is called ________________________.

a. Join an affiliate program. b. Start a blog. c. Add a description meta tag to each page. (correct) d. Create a QR code.

What is a first step for search engine optimization?

a. web position log b. website log (correct) c. search engine file d. none of the above

Which of the following contains information about which keywords are bringing visitors to your website?

a. newsletter (correct) b. banner exchange c. TV ad d. none of the above

Which of the following is a promotion method whose main purpose is to bring return visitors to your website?

a. line checking b. reciprocal linking c. link popularity (correct) d. none of the above

Which of the following is a rating determined by a search engine based on the number of links to a particular site and the qualities of those links?

a. bringing many new visitors to your site b. increasing awareness of the website (correct) c. higher ranking in search engine results page d. none of the above

Which of the following is the main benefit of a banner ad?

a. banner ads b. hearing about websites on television c. search engines (correct) d. personal recommendations

Which of the following is the most popular method used by visitors to find websites?

search engines

Frequently used information research resources are __________________________________.

a variety of methods, including affiliate programs, banner ads, banner exhanges, reciprocal link agreements, blog posting, RSS feeds, newsletters, personal recommendations, social bookmarking, and traditional media advertising, or including a URL or QR code on all promotional materials

In addition to a search engine listing, a website can be promoted by ____________________________.

a. newsletter b. affiliate program (correct) c. search engine optimization d. stickiness

In which of the following does one website promote another site's products or services in exchange for a commission?

a. head (correct) b. body c. comment d. CSS

In which section of a web page should meta tags be placed?

a. search directory b. search engine (correct) c. both search directories and search engines d. search engine optimization

The robot, database, and search form are components of which of the following?

QR codes

Two-dimensional barcodes that can be scanned by smartphones to access a website are called ______________________________ codes.

a. several hours b. several weeks (correct) c. several months d. a year

Typically, how long can it take between the time you submit your website and the time it is listed in a search engine?

<meta name="robots" description="noindex,nofollow">

Use ______________________to indicate that you do not want a web page to be indexed.