Web Tech practice tests
In Web site design, what is a metaphor?
A suggestion of similarity to other things or experiences
Jerome is responsible for maintaining the Web site for his company. One of his main tasks is to accumulate and report statistics about the pages that users viewed, the browsers they used to access the site, and the duration of their visits. Where can Jerome find this information?
In log files
What does the HTML standard ensure?
That hypertext is displayed consistently in various browsers and platforms.
Radek is a novice XML developer who wants to demonstrate his XML skills on his new Web site. However, Radek did not create a well-formed XML document according to the XML Recommendation. Which of the following will be a result of this lack of well-formedness?
The page will not render in any browser
Which color is represented by the hexadecimal value FFFFFF?
White
Which color value represents an example of RGB format?
153, 102, 204
Jim is adding the <meta http-equiv> tag to his Web page because he wants to change the default frame location at which hyperlinks will open. Which http-equiv attribute value should he specify to do this?
"window-target"
Which of the following statements is true regarding the document type declaration (<!DOCTYPE>) tag?
(<DOCTYPE>) is required in XHTML but optional in HTML
Which RGB value represents the color black?
0, 0, 0
Which hexadecimal value represents the color blue?
0000FF
Which RGB value represents the color white?
255, 255, 255
David is using a GUI Web-development application to create his Web pages, and he is using absolute positioning to lay out the Web page elements. To ensure that the maximum number of users will be able to browse his site, David should set the width of his Web pages to what?
800 pixels
Which color value represents an example of hexadecimal format?
9966CC
Miroslav is updating his company's Web site and adds to the home page a ZIP file that is not natively supported by browsers or its plug-ins. Which of the following is the correct X/HTML code syntax that Miroslav should write to create a downloadable file?
<a href="myFile.zip"> Click here to download </a>
Which of the following most accurately describes JavaScript?
A client-side scripting language that runs on the user's computer after a Web page is downloaded
Norton is updating his company's Web site, which contains many examples of interactive demonstrations, tutorials and training projects. These instructional design components consist of Flash (SWF) and Scalable Vector Graphics (SVG) files. Which of the following X/HTML tags should Norton use to insert the SWF and SVG files so that the Web pages can be read by older browsers?
<embed>
Which of the following statements shows the correct syntax for inserting an image file into an XHTML page?
<img src="orca.gif" alt="killer whale"/>
To accommodate users who have disabled the image-viewing capability on their browsers, you want to add the ALT attribute to the XHTML code for images on your Web page. Which XHTML syntax should you use?
<img src="party.gif" alt="Link to Party Page" />
Darcy wants to link her Web page to an external style sheet named "sheet.css". Which example uses the correct syntax to do this?
<link rel="stylesheet" type="text/css" href="sheet.css">
Aaron is redesigning his Web site's splash (entry) page. During the redesign period, the splash page will be unavailable, so he wants to redirect his visitors to the home page, which resides at another address. Rather than posting a message directing to users to enter this other Web address in their browsers to find his home page, Aaron wants to redirect them automatically by using the <meta> tag to refresh the page. Which <meta> tag syntax can Aaron use to accomplish his goal?
<meta http-equiv="refresh" content="seconds;URL=http://site.com"/>
Jim is updating his personal Web site. He decides to add a <meta> tag in the header section of his X/HTML document. What is the correct syntax for the <meta> tag?
<meta name="nameValue" content="contentValue"/>
Robbie is updating his personal Web site and wants to prevent certain pages, which contain technical data, from being accessed by search engines until the page's introductory pages are viewed first. Which <meta> tag syntax should Robbie use to tell search engines not to index the Web pages containing the technical data?
<meta name="robots" content="noindex"/>
Which tag provides Web page information that is not displayed to the user?
<meta>
Mariah is updating her company's Web site, which contains many examples of interactive demonstrations, tutorials and training projects. These instructional design components consist of Flash (SWF) and Scalable Vector Graphics (SVG) files. Which of the following X/HTML tags should Mariah use to insert the SWF and SVG files so that the Web pages can be read by newer browsers?
<object>
An XML document is said to be "valid" if it is well-formed and also contains what?
A Document Type Definition (DTD)
How does a Flash movie clip differ from a Flash movie?
A Flash movie clip uses a different timeline than other objects in a movie
Microsoft Expression Web can best be described as which type of application?
A GUI Web site development application
Adobe Dreamweaver can best be described as which type of application?
A GUI X/HTML page creation and Web site management tool
You are searching for a job as a Web designer and want to make a good impression by setting yourself apart from your competition. What can you use to demonstrate your Web design skills and display your work for potential employers that they can easily access?
A Web design portfolio
How does the Web services group of technologies benefit a Web developer?
A Web developer can use third-party services on his or her own site or Web application without needing to know the details of any service's functionality.
You want to collect information from your Web site users, and you need the information to be in either a tab-delimited, space-delimited or comma-delimited file for later processing. Which of the following should you use to accomplish this task in a GUI Web-development application?
A Web form
Which of the following statements is true regarding the effect different browsers may have on Web pages?
A Web page that looks good in one browser might not work at all in another
Rashid is developed an intranet for his company. What is an intranet?
A Web site that can only be accessed from within a company's network by internal employees
Andreas and his team have completed the mindmapping process for their new Web site, and now Andreas has asked his team to develop a skeletal view of the site's architecture. Andreas is asking for which of the following?
A Web site wireframe
To make positioning possible, CSS treats every element in a document as what?
A box
What is a Wiki site?
A collaborative Web site that can be easily modified by anyone with access to it.
What is a blog?
A collection of personal thoughts posted on a public Web site
Which of the following best defines a port?
A connection point on a server to a larger network.
Which choice describes the main purpose of a frameset when a Web page contains two frames?
A constant navigation frame is maintained in one frame, with navigational links that bring the desired content into an adjacent frame
Which of the following best defines a JavaScript function?
A container to give a common name to a series of commands that can be executed as a single unit
Which of the following functions can be performed by a cookie?
A cookie can track the sites you have browsed
A database that is constructed from multiple files and housed at different locations on the enterprise is known as what?
A distributed database
Collette and her partner, Simone, are planning to create a Web site for their new store that specializes in fashionable sunglasses. They decide to create a mindmap to brainstorm ideas and visualize the Web site's structure. A mindmap can best be described as what?
A dynamic sketch
Which of the following best describes the Portable Document Format (PDF) file type?
A file format that retains the formatting of a document file and can also be transferred across platforms
What is a site map?
A graphical representation of a Web site's hierarchy
Alejandro is updating the Web site for his organization, which is a multinational consortium with offices in six continents. He has decided to make liberal use of the Web services group of technologies. What is Web services?
A group of XML-based technologies that enable computers using different operating systems and software to easily exchange information and share functionality over the Web using a standard language
Mary Katherine is an independent Web developer who creates Web site for diverse local business in her community. Her current customer has asked her to create a Web site that uses a color scheme of red, pink and yellow on black. This customer is most likely which type of entity?
A high-tech graphic art firm
Which of the following best describes XHTML?
A markup language that creates a transition from HTML to XML.
Geraldine is creating an e-commerce site. Its database provides organizational and searching capability that allows users to query for specific products. Geraldine has programmed the site to offer a list of options from which the user can choose. Which type of database query is this?
A menu query
In Web site development, what is a tactic?
A method used to implement a Web site strategy.
Flash can best be described as which type of application?
A multimedia creation tool that produces media-rich content with fast download times.
Using a GUI Web-development application, you have created the home page and several supporting pages for your Web site. What should you create in order to link the pages to one another and provide all these links on each page?
A navigation bar
You are reviewing project management principles with your Web project team. One of the most important steps in the initiating phase of the project is to identify the problems or challenges that a Web development project must resolve or address. To do this, what should you create?
A needs analysis
In the Document Object Model (DOM), each element of a document is referred to as a what?
A node
Kaula is a novice computer user and is taking a beginning class about Internet use. Her instructor has just described the Internet as a medium that enables the user to choose which information to access and when to access it. This fact makes the Internet which type of medium?
A one-to-one medium
Brenda has several photographs that she has scanned in order to post on her Web site. Which type of graphic application can she use to create the bitmap images from the scanned photos?
A paint-type program
What is a stakeholder?
A person or group with an interest in a project and the power to exert influence over the project and affect results
During a project meeting, Denise and her team discuss the relative merits of using plug-in architecture or Java applets in their new Web development project. What is the key difference between a plug-in and a Java applet?
A plug-in is downloaded once; a Java applet must be downloaded with every use
In Web site design, what is a mindmap?
A process that allows you to structure ideas in a topical arrangement by moving ideas from thought to document
Which of the following best defines a plug-in?
A program installed in the browser to extend its functionality
What is an HTML interpreter?
A program that processes HTML pages and renders them to the user formatted according to the embedded instructions.
in programming, which of the following best describes an object?
A programming function that encapsulates predetermined attributes and behaviors
Which choice best describes Common Gateway Interface (CGI)?
A protocol that can be used to communicate between X/HTML forms and an application
Felix created a database on his company's intranet site containing emergency contact information for all company employees. Felix has programmed the site so that users can locate information about employees only by explicitly stating the database fields and values for which they are searching. Which type of database query is this?
A query by example
In relation to databases, what is a query?
A question from the user to the database table, which returns a value
Which of the following relationships does the use of frames establish with respect to page structure?
A relationship between static content and dynamic content
What is a Document Type Definition (DTD)?
A set of rules that defines the structure, syntax and vocabulary as it relates to tags and attributes for a corresponding XML document
Belinda is a Web development project manager who has assembled a team consisting of several novice Web developers. She has stressed to her team the importance of ethics as they undertake each new Web project. Which choice best describes ethics?
A set of standards governing the conduct of members of a profession
When specifying the time delay for a Web page to change without user interaction, what occurs when you set the seconds attribute value to "0"?
A setting of "0" prohibits the user from using the browser's Back button
Using a mask to display a visual effect is similar to using what?
A stencil
You are using a GUI Web-development application to develop a new Web site for a non-profit organization and want to ensure that you comply with W3C recommendations for Web page formatting. Which of the following should you use to ensure compliance?
A style sheet
Malcolm is designing his company's Web site using a GUI Web-development application. He wants to establish a layout structure with some basic images, font sizes, font colors and links that he wants to appear on all site pages. What should Malcolm create to accomplish his goal?
A template
Because the various members of Sophia's project team are geographically dispersed, Sophia likes to employ online conferencing. What is online conferencing?
A tool that allows groups of people who work at different locations to have virtual "face-to-face" meetings without traveling
You are a member of a Web development team exploring design issues. In the context of Web site navigation, what is positional awareness?
A user's understanding of any parent, peer or child pages relative to the current location.
Bart, the CEO of Bart's Sprinkler Supplies, has decided to hire a Web designer to create a Web site for his business. Which of the following should Bart provide to help define the scope and intent of the Web site?
A vision statement
What is the advantage of using a wildcard character when you apply absolute sizing to a frameset with two frames?
A wildcard indicates that the second frame occupies the remaining space
What is a pop-up window?
A window that appears above the browser window that launched it
Which choice lists sound file types that Flash supports?
AIFF, WAV and MP3
Rowan is updating his company's Web site by switching the layout from tables to CSS positioning. Which of the following CSS positioning schemes should he use to position page elements precisely within other page elements?
Absolute
Mikhail is selecting members for a focus group to conduct a usability test on the company's new e-commerce Web site. Which choice describes the best participants for him to use in the testing process?
Actual target audience members with various levels of subject expertise
What is the term for Web browsers that enable users with disabilities to use the Web?
Adaptive browsers
You are developing a table-based Web page structure. How can you most efficiently create an 8-pixel border between the top and left margins of the page, and the browser screen?
Add no additional attributes because the default border is 8 pixels wide
Leona is updating her company's intranet because users have complained that many of the pages appear cluttered and that scanning the pages is cumbersome. What can Leona do to reduce page clutter?
Add white space
What is the term for the DNS configuration that defines the location of your Web site using the structure "domainname.com. IN A xxx.xxx.xxx.xxx," in which xxx.xxx.xxx.xxx is the IP address?
Address (A) record
Malcom is a novice Web developer who feels comfortable using GUI Web development tools but does not know how to write code manually. Which of the following is a tool that Malcolm could use for developing Web pages?
Adobe Dreamweaver
As a Web site designer, you know that images are an important part of a well-designed Web page. Which set of characteristics should you apply to your Web page images?
Aesthetically pleasing, relevant to the site's purpose and small in file size
Which choice lists only X/HTML attributes that can be used in the table row tag <tr>?
Align, bgcolor and background
Glen is using Expression Web to design a Web form that will be placed on a server that uses FrontPage Server Extension (FPSE). In which types of files can he save his captured form data?
An Access database, a tab-delimited file, a space-delimited file or a comma-delimited file
What is the purpose of an HTTP server?
An HTTP server stores documents that it presents to a browser when requested
Which of the following distinguishes a relational DBMS (RDBMS) from other types of database management systems?
An RDBMS requires the ability to grow because queries to a relational database can create new tables.
What should you provide to increase user accessibility when using Flash for content that is essential to your Web site?
An X/HTML version of the Flash content
In the context of Web site design, what is a rollover?
An action that is triggered by passing the mouse pointer over a designated area of the Web page
Which choice best describes the difference between a Java applet and a Java application?
An application can function in any computer environment, whereas an applet requires a browser
Which of the following best defines a database management system (DBMS)?
An application that allows users to manipulate database information
What is a CAPTCHA?
An automatically generated graphic
Stan is using a GUI Web-development application to develop a Web site for his company and has been given a file with a .css file name extension. Stan's boss tells him to use the file so that the Web pages will render properly. What does the .css file contain?
An external cascading style sheet
What is an image map?
An image in which a portion (or multiple portions) of the image act as a hyperlink
You are responsible for designing your company's intranet. Which of the following principles should you consider to complete this task properly?
An intranet is function-oriented, whereas the Internet is presentation-oriented
Which of the following best describes Java?
An object-oriented programming language derived from C++
What does the Scalable Vector Graphics (SVG) format use to describe shapes?
Extensible Markup Language (XML)
What term is used to describe a compilation of still images that is set into motion at a designated sequence, speed and repetition?
Animated GIF
What is an advantage animated GIFs have other image animation techniques?
Animated GIFs do not depend on client-pull or server-push to simulate motion
What are the most common types of basic animation used on the Web?
Animated GIFs, rollovers and Flash files
Natasha is using a GUI Web-development application to develop her Web site. She has created a template to establish the basic layout structure for each page. What will occur if she detaches the template from a page?
Any subsequent changes she makes to the dynamic Web template will not be reflected in the detached page
Boniface is developing his own Web site and decides to use a sans-serif font for all the headers in his Web pages. Because he wants to use a sans-serif font that is commonly used on the Web, which of the following fonts should Boniface use?
Arial
Alphonse is developing an e-commerce Web site for his company, which is expanding globally. He needs to find ways to attract customers to his site to successfully implement the company's vision. Which of the following is a good example of a tactic that Alphonse could use to gather personal information from customers?
Ask users for the requested information in exchange for a free product
How does audio differ from other Web content?
Audio does not rely on the display for the user to experience the media
You are developing a Web site for your company. You want to design your pages for easy viewing and readability, as well as visual appeal. Which statement regarding the use of fonts characterizes good Web page design?
Avoid using a large mix of fonts within each page because it tends to make the pages busy and difficult to read
Which of the following is an example of a window object in JavaScript?
Back button
Which choice lists only X/HTML attributes that can be used to modify the table data tag <td>?
Background, bgcolor, height, width and align
Why is it a good idea to use <heading> tags when designing a Web page instead of using <font> tags to define the structure of the page?
Because <font> tags provide false structure
Why is the HTML format an ideal choice when exchanging documents across any kind of network?
Because HTML files are small, easy to understand and extremely portable
Why is JavaScript considered to be object-based rather than object-oriented?
Because JavaScript depends for functionality on a collection of built-in objects but does not allow for object inheritance and subclassing.
Maya is creating a Web site for an online training company. The customer wants the site to include examples of the various tutorials and interactive demonstrations offered by the company. Why should Maya use SWF and SVG files for the tutorials and interactive demonstrations?
Because SWF and SVG files rely on browser plug-ins, so all students can access the information
Li is creating a travel Web site that concentrates on vacations to remote regions of Asia. He decides to use metaphors to properly convey each page's intended message. Why are metaphors valuable to Web site design?
Because Web users are interested in the total experience of visiting a site, not just buying a product.
Larry has started to create Web documents using XML because it has the potential to refine results returned by Web search engines. Why is this so?
Because XML markup is explicit to the document's content
Bart has been working on his Web portfolio for over a decade and is proud of each piece it contains. His friend Jeanne suggested that he remove a page that utilizes tables for the page layout, stating that his pages that use CSS positioning are sufficient. Why did Jeanne suggest that he remove the page with the tables?
Because a Web portfolio should reflect Bart's current skills
Eddie tried designing a Web page that used built-in heading styles, but found that they produced a look that was less than appealing. He took out the heading tags and instead applied formatting using inline styles. Sam, his project leader, recommended that he use the heading tags and simply adjust their appearance using a style sheet. Why did the project leader suggest that Eddie use the heading tags?
Because heading tags give the document structure
Why is information architecture an important element in high-quality Web site design?
Because high-quality content is of little use if it is not organized in a logical structure for easy navigability
Kisha is developing a personal Web site on which to post images and stories from her various travels around the world. She has decided to use tab images as the primary means of positional awareness for her site visitors. Why would this be advantageous?
Because many peer and parent pages can be made visible from any given location
Emily is designing a new intranet site for her company. Her company employees use a wide variety of computer equipment, ranging in age from rather old to very new. Why should she consider screen resolution during site development?
Because the appearance of a Web page will vary on different monitors based on their resolution settings.
Flash uses vector graphics. Why do vector graphics perform more efficiently on the Web than bitmapped graphics?
Because vector graphics are based on mathematical computations, rather than the pixel-by-pixel information used by bitmaps
Oksana is using Flash to create tweened animation. What frame information must he provide?
Beginning and ending frame information
Zachary is using the CSS2 Recommendation to update his company's Web site. The company is a multinational conglomerate, and the Web site consists of pages that appear in the languages of the various countries in which the company has offices. Some of the languages are read right-to-left. Which CSS2 feature should Zachary use to properly render the Web pages that are written in languages that are read right-to-left?
Bi-directional text
All FTP client applications allow for file transfers to and from the FTP server. FTP uses one of two modes to transfer data. What are these two modes?
Binary and ASCII
Which color is represented by the hexadecimal value 000000?
Black
Melinda is a novice Internet user. She has just purchased a Web-based tool that will enable her to create a personal Web journal that is organized chronologically. She wants to use the journal to publish to the Web her thoughts about topics that interest her. What is the term for this journal?
Blog
Wendy is updating a page on her company's extranet and wants to set a default text style using the page's body element. Which example illustrates the correct CSS syntax that she should use for this element?
Body {color: navy; font-family: Arial}
You are creating tables in which to place columnar data in your Web pages. You want to size each table to occupy the entire space of a Web page. Which of the following X/HTML attributes can you modify in the <table> tag to accomplish this goal?
Border, height, width and cellspacing
Which approach type best describes the Web development process?
Bottom-up
Which of the following statements is true regarding browser navigation?
Browser elements are designed to assist the user, but they should be a subordinate form of navigation
The Expression Web Compatibility Checker and Accessibility Checker are examples of what?
Built-in code validation tools
Karli's Krunchies is an online candy shop. The shop's offerings are continually expanding, and Karli would like to make sure that customers can always see all the items that are available. Why would creating an ASPX page and connecting to a database be a good way for Karli's Web site to present the available products?
By connecting to a database, Karli can be sure that every time the browser renders the ASPX page, the most current data will display
How do serifs improve the readability of text?
By leading the eye along the line of type
Dikran is the Web system administrator for his company. How can he access an HTTP server for administration through a browser interface?
By specifying the port number at the end of the URL
You are developing a Web site using a GUI Web-development application, and you decide to use independent XHTML code validation tools to ensure that the XHTML source code the application generates will validate. How do these tools determine the standard by which they validate your code?
By the information you provide in the <!DOCTYPE> tag
How can you test your browser's compliance with CSS1 or CSS2?
By using the W3C CSS test suites
When attempting to buy concert tickets, Susan had to type in letters she saw on the screen to ensure that she was a real person and not a spam bot or crawler. This method is called a(n):
CAPTCHA
How does CGI assist in Web form-handling processes?
CGI permits computers to post data to or retrieve data from a Web server through a browser
Some GUI Web-development applications allow you to lay out your pages using absolute positioning. Which statement is true about absolute positioning?
CSS is used to specify the exact pixel position of elements
Which term is used to describe the component of a rich media ad that encourages users to click or perform some other activity?
Call to action
Nevine is interviewing participants of a Web site usability test after they complete the test. Which of the following is an example of a god question she can ask to elicit constructive feedback?
Can you recall the site's major elements?
Which standard states that all formatting should be defined either in a separate document, in a <style> section within an HTML page, or as values for a style attribute within HTML tags?
Cascading Style Sheets (CSS)
Juan is redesigning a large corporate site that makes extensive use of tables and graphics to present information. He wants to ensure that the updated Web site is fully W3C-compliant. Which technology should Juan use to position elements on the site's page?
Cascading Style Sheets - CSS
Yuri is updating his company's Web site and wants to influence search engine results to increase the number of hits. Which guideline should he consider when developing and placing keywords in the <meta> tag?
Choose keywords that are relevant to the site, and do not use misleading words
Shalanna is in the process of redesigning and updating her company's Web site. She had received a significant amount of negative customer feedback indicating that the current "look and feel" of the site is unappealing. Which Web page layout elements can Shalanna use to provide a consistent look and feel to the site, and convey an appropriate visual tone that more closely matches the company's culture?
Colors and font
Erica's Web site contains a page that places multiple framesets together, with each page functioning as an individual frameset. Which type of frameset is this?
Combined rather than nested
Which of the following is an example of a server-side technology?
Common Gateway Interface (CGI)
Which server-side technology is a protocol that can be used to handle Web forms by communicating between an X/HTML form and an application?
Common Gateway Interface (CGI)
Jack is updating the Web site for his company. Because the previous navigational structure of the site was rather unconventional, the stakeholders have asked Jack to use familiar navigation conventions. Which description best defines familiar navigation conventions?
Common elements used throughout the Web that have predefined meanings to users
What are stop words?
Common words that are filtered out by search engines
Which of the following activities can help keep a project running smoothly?
Communicating plans and progress regularly to participants and stakeholders
Karlene is the project manager for a new Web site project. Because the project is in the executing phase, she keeps track of how the project is progressing, noting which tasks are ahead, behind and on schedule. Which of the following activities is most likely part of her regular work during this phase?
Conducting regularly scheduled status meetings
Eddie has linked to one of his brother's blog posts. A link back to Eddie's blog now exists on his brother's blog post. What has Eddie done?
Configured a trackback
You have just conducted a Web usability test for your company's e-commerce site. How should you apply the results from the test?
Consider feedback constructively and modify the site to address common issues
Aldo is a teacher of business law at a local university. He is reviewing with his students the ways that copyright law applies to published material on the Internet. Which statement best reflects this concept?
Content can be viewed freely, but cannot be reused without permission.
You are using a GUI Web-development application to design the home page for your customer's Web site. You want to add hyperlinks that point back to the home page from supporting pages. What is required to create a hyperlink?
Content from which to link, and a destination to which the link will point
Gloria has created an Expression Web dynamic Web template, specified editable regions, and saved her template. What should she do next in order to ensure that all pages in her site have a consistent look?
Create new Web pages based on the dynamic Web template
Alex and his Web development team are creating a new Web site. The team has already determined the audience for the site, created a strategy for the Web business and created the tactics to achieve that strategy. What is the next developmental step necessary to meet the customer's needs and achieve the site's goals?
Create the Web site specifications to define the features, content, functionality and structure of the site
Ralph is developing a Web site for a new customer. The customer has provided several JPEG images that she wants to include on the site's home page. As Ralph begins to design the page, he realizes that he cannot achieve the tight design he wants because many of the images have excess white space around them. What should Ralph do to solve this problem?
Crop the images
In JavaScript functions, commands are enclosed in what?
Curly braces {}
Which of the following statements best describes the relationship between Dynamic HTML (DHTML) and Active Server Pages (ASP)?
DHTML can serve as an alternative to server-side technologies such as ASP
Which of the following may be considered a limitation of Dynamic HTML (DHTML)?
DHTML is not a W3C standard so its implementation differs among browsers, particularly older ones.
Which of the following best defines metadata?
Data about data
Arnold is developing a Web site for a customer who wants to include some online shopping functionality. He wants to provide the site's online store with organizational and searching capability that allows users to query for specific products, and enables users to receive descriptions, pictures and inventory information about items they might purchase. Which of the following can provide this type of functionality?
Data-driven Web sites
Which Web site characteristic provides the ability to store and sort customer data and product information?
Databases
Which of the following is a challenge that Web designers face when designing media-rich Web sites?
Deciding which methods, resources and tools are necessary
How can you ensure that Web pages you create in a GUI Web-development application from a template will be able to present their won unique content?
Define particular areas in your template as editable regions
Noriko and her Web development team have finished developing a Web site for a customer and have successfully tested the site. The completed site is now ready to post to the Web. Which of the following is an important consideration when turning the Web site over to the customer?
Defining the responsibilities and duties of the project team and the customer
Andreas sent multiple TCP packets to intentionally crash a Web server on the Internet. As a result, the server's available network bandwidth was consumed, thus causing a loss of service to users. What type of attack was this?
Denial-of-service (DOS)
Web pages have quickly become a way to distribute and present printable content. However, content that appears properly in a browser window will not necessarily appear the same when printed on paper. How can you ensure that your Web pages will be usable in a printed format?
Design simplified versions of your Web pages that contain all of the content, but none of the navigation and other elements that are not useful when printed.
Joanna and her Web development team are developing the company's e-commerce Web site. Due to factors beyond her control, Joanna has determined that the team will not be able to meet the rollout deadline or stay within the approved budget. How can Joanna adjust the Web development project plan to meet the rollout deadline and stay within budget?
Determine which tasks are critical tasks that must be completed, and delay or scale down non-critical features
What occurs during the design and analysis sub-phase of the executing Web development project phase?
Development of the Web site's look and feel
Paula ran a program that repeatedly entered passwords from a long list of common passwords, hoping that one would work and admit access to a server. What type of attack was this?
Dictionary
Which W3C-recommended language creates a transition from HTML to XML?
Extensible Hypertext Markup Language (XHTML)
Which technology can be described as a standardized way for a script to refer to a specific element when communicating to the Web browser?
Document Object Model (DOM)
Which technology can be described as X/HTML with a scripting language's ability to interact with the tags?
Dynamic HTML (DHTML)
Which element of site usability allows the audience to use your site intuitively, with little effort on their part and minimal frustration?
Easy navigation
Stavros is reviewing the layout of a Web page developed by one of his staff. The page includes several small images that have a decorative effect, but also give the page a cluttered appearance. Which of the following might Stavros suggest for improving the quality of the page?
Eliminate unnecessary elements from the page
You are developing a Web site with a GUI Web-development application, and you want to apply some styles to your pages using an external style sheet, an internal style sheet (embedded styles), and inline styles. In general, what is the order of precedence that governs the application of styles?
Embedded styles take precedence over styles defined in an external style sheet
You have a single promotions page on your Web site, and you want to style it somewhat differently from the other pages so it stands out to announce limited-time offers. Which method for applying CSS style variations should you use to define styles for the promotions page?
Embedding
Which statement best describes the well-formed XML rules for empty tags?
Empty tags require a forward slash at the end of the tag
David is developing a Web site for a veterinary clinic and wants his pages to appear visually balanced with images of various animals. How can David create pages that are symmetrically balanced?
Ensure that all elements on one side of the page are mirrored on the other
In JavaScript, what is used to trigger functions?
Events
Which choice correctly describes requirements of valid XHTML?
Every element has an opening and closing tag, attributes are enclosed in quotation marks, and elements and attributes use lowercase letters.
During which phase of a Web development project does refining and updating the site design occur?
Evolution
Daniel is a seasoned Web site development project manager and has observed that many Web development projects seem to proceed at a frantic place. What factors contribute to the frantic pace of Web development?
Evolving techniques, changes in project teams and fierce market competition.
Denise is developing a Web development project schedule using a project management application. She wants to consolidate project phases where appropriate to manage the project life cycle in an efficient manner. Which project management phases typically overlap?
Executing and controlling phases
During which Web development project phases are tasks performed, progress monitored, and corrective action taken?
Executing and controlling phases
Currently, XML documents can be converted to HTML dynamically from the server using which technology?
Extensible Stylesheet Language Transformation (XSLT)
Which term is used to describe a proprietary HTML element that is usually recognized only in the Web browser made by the company that created the element?
Extension
Which hexadecimal value represents the color red?
FF000
Xavier is ready to transfer his Web site files to the Web server that will host the site. Which protocol should he use to transfer the files over the Internet?
FTP
In a Web development project, what are constraints?
Factors that limit the project and that are outside of the project team's control
Sophie is a professor of mining engineering at a local technical college. She has created notes for her students that include information and quotes from the copyrighted works of noted professors in mining engineering. Which term describes this activity?
Fair use
As a developer, you should carefully plan and test the navigation scheme for your site to ensure the highest degree of usability. Generally, good navigation includes several characteristics. Which quality probably has the biggest impact on users who are trying to navigate your site?
Feedback to the user
Which term is used to describe a column in a database table that contains information that can be sorted and retrieved?
Field
You want visitors to your Web site to be able to display multiple Web pages simultaneously. Which Web page layout element should you use to accomplish this?
Framesets
Which description most accurately describes Fireworks?
Fireworks is an image-editing application
Which of the following file formats offer many advantages for use on the Web due to their small file sizes, portability, platform-independence and flexible implementations?
Flash (SWF) and Scalable Vector Graphics (SVG)
Which of the following best describes a shape tween in Flash?
Flash animation in which objects change their form on the stage
Which of the following best describes a motion tween in Flash?
Flash animation in which objects move from one location to another on the stage
Gerald wants to create rich multimedia that works in pure X/HTML Web sites as well as those created with GUI applications. What is an advantage of using Flash as a development tool?
Flash can create objects and images, as well as import graphics
Which of the following distinguishes Flash from traditional desktop software and makes it especially beneficial for use in training environments?
Flash can enable interaction between people at different locations
Wanda's customer wants her to add multimedia effects and elements to his Web pages. Wanda decides to create the multimedia files using Flash. Which of the following characteristics is an advantage of developing multimedia with Flash?
Flash is both a development tool and a testing tool
Sagar is a novice multimedia developer who is learning Flash to broaden his skill set. To test his comprehension, Sagar wants to create an entire Web site with Flash. Which of the following might be a disadvantage of creating an entire Web site with Flash?
Flash requires specialized skills to create and update content
Bonita is the database administrator for her company, and she is responsible for maintaining and updating the product database. Which type of database management system (DBMS) should Bonita use to store information in a single table consisting of multiple rows and columns?
Flat-file DBMS
You are designing your own e-commerce Web site to sell ceramics and glassware. Which of the following Web site design techniques should you employ to help site visitors use your site more comfortably and effectively?
Follow a style guide to establish visual consistency with the color scheme, fonts, language usage, content tone, and so forth.
What is the term for a Web page that defines a set of frames in which other Web pages are displayed?
Frameset
In JavaScript, which term is used to describe a container that allows you to give a common name to a series of commands so that they can be executed as a single unit?
Function
You are updating your company's Web site. You want to give it some sizzle by creating simulations and providing image-loading techniques that display images gradually. The marketing department has provided you with the images you requested. Half of the images are in the GIF 87a format and the other half are in the GIF 89a format. You decide to use the GIF 89a images because:
GIF 89a supports animation and interlacing, whereas GIF 87a does not.
Deborah travels frequently and posts images from her trips to her travel Web site. In order to ensure that all browsers will be able to display the images without difficulty, Deborah should save her images using either of which two image file formats?
GIF or JPEG
Tina, LeAnna and Karlene have just been hired by ABC Corporation. Tina is a Web designer, LeAnna is a copy editor, and Karlene is a human resources specialist. Jim is determining access to various corporate resources for each new employee. How should he assign access in regard to the company Web server?
Give Tina full rights to the Web server, give LeAnna read-only access to the Web server, and do not give Karlene any access to the Web server.
What is scope creep?
Gradual increase in project scope that can undermine the success of a project
Chiyoko is assembling a Web project team and needs to include people who are experienced in developing a site's look and feel. Which professionals in Chiyoko's company are most likely to possess the skills she seeks?
Graphic designer and marketing professionals
Graphic interlacing is unique to which file format?
Graphics Interchange Format (GIF)
Which color is represented by the RGB value 0, 255, 0?
Green
Which color is represented by the hexadecimal value 00FF00?
Green
Which HTML version introduced tables, applets and text flow around images?
HTML 3.2
Which version of HTML introduced support for figures, frames and mathematical equations?
HTML 3.2
Which version of HTML introduced accessibility features for users with disabilities?
HTML 4.0
XHTML includes three flavors: XHTML Transitional, XHTML Strict and XHTML Frameset, and is a reformulation of what recommendation?
HTML 4.0
Which HTML 4.0 variant enables developers to partition the browser window into two or more adjacent windows?
HTML 4.0 Frameset
Which HTML 4.0 variant was the first version of HTML to disallow the use of layout and style elements?
HTML 4.0 Strict
How does HTML 4.01 differ from the HTML 4.0 variants?
HTML 4.01 supports Extensible HTML (XHTML)
Currently, what is the relationship between XML and HTML?
HTML is still widely used but may eventually be replaced by XML
Why is server overload a limitation of HMTL, which could be alleviated by the use of intelligent XML documents?
HTML relies heavily on server-side processing
You use a Web browser to request a document from a Web server. The Web server receives your request via HTTP, then generates an HTTP response. What is the term for the initial data in the HTTP response generated by the Web server?
HTTP header block
Roger is designing a new Web site for his company, which sells oil-drilling equipment to customers on five different continents. Which of the following must Roger consider regarding the customers' cultural perceptions of the Web site's color scheme?
He must choose an appropriate color scheme for the Web site because colors and images that attract one audience might offend another.
Bob is creating images using an image-editing application that supports the PNG file format and layers. He places individual components of each image on their own layers. What is a disadvantage of this practice?
He will not be able to manipulate the layers if he exports the PNG image to the GIF or JPEG formats
Which element of site usability ultimately provides the site's value to users?
High-quality content
Each time a Web page is accessed is referred to as a what?
Hit
What does a Web site wireframe show you?
How the pages on the site work together to create a complete solution
You have been asked to create a database in which to store text, images and multimedia files as objects. What is the term for this type of database?
Hypertext database
Although Evan designs most of his Web sites using GUI Web development tools, he feels it is very important to understand the underlying technologies necessary for Web development. One of these underlying technologies is:
Hyptertext Markup Language
Alia created a large database containing information about her extensive art collection. She uses SQL to maintain and access information from the database. Which of the following SQL statements should Alia use to create new database records?
INSERT statements
Which of the following is an example of off-site analytics?
Identifying your competitors
Julius is creating a basic Flash movie and wants to use objects he has imported and stored in the movie's library. He converts each object to an appropriate symbol and inserts the objects into his Flash movie. Why is it advantageous for Julius to use symbols in his Flash movie?
If he edits a symbol, all instances of the symbol used throughout the movie will reflect his changes
You are developing a Web site for your company. You have discovered an obscure font that renders your Web pages in a visually stunning fashion in your browser. What is a possible disadvantage of using such a font?
If the font is not registered on the user's system, his or her browser will render your site using its default font instead
Sadie is updating a Web site for a major customer. Some of the photo image files that the customer provided are too large for optimal rendering on their Web pages. Sadie decides to reduce the file sizes of the photo images by reducing their bit depths. Which choice describes the probable consequence of Sadie's decision?
Image quality will be reduced
Sally is creating a Web site for her new business, an ice cream parlor styled after soda fountains of the 1920s. Sally wants to include Web page layout elements that can provide visual appeal and information, as well as navigation. Which Web page layout element would be best suited to accomplish Sally's goal?
Images
How are cookies sent from a server to the user's browser?
In the HTTP response header
You are updating the code for your company's Web site from HTML 4.01 to XHTML. Where in the updated document must you specify whether you are using XHTML Transitional, XHTML Strict or XHTML Frameset?
In the document type declaration (<!DOCTYPE>) tag
How should you use keywords on your web pages?
In the title, headings and tags; in standard paragraphs on the page; and in hyperlinks and tags
LeDonna wants to make her completed Web site available to users on the World Wide Web. What two methods can she use to host her Web site?
In-house hosting or ISP hosting
You have created a Web site that details your experiences growing up as a military brat in several foreign countries. A section of your site is devoted to comments from users about their own experiences, although some users have posted writings, art and songs that are not their own. What can you do to protect yourself and your site from copyright infringement by users who post information to your Web site?
Include a Terms Of Use agreement that users are required to submit before posting any content.
Don has included a vector graphic of the Mayan pyramids on the home page of his Web site. Which choice describes the best way Don can increase the size of the graphic to fill the home page?
Increase the values used in the mathematical instructions that render the graphic
Which three elements should privacy statements include?
Information collection, information use, and information transfer
Which term refers to the ability for styles that you apply to an element to be passed down to child elements?
Inheritance
Ralph is the IT director for Juicy Bites Pet Food, Inc. The marketing department wants to completely overhaul the existing company Web site, which they have determined is obsolete. Ralph and his Web development team conduct a needs analysis, determine project objectives and develop a Statement of Work (SOW) to present to the marketing department. Which phase of a Web development project includes these tasks?
Initiating phase
Alicia is using the <span> tag to apply CSS style variations. Which style variation method is she using?
Inline
Rafael is updating his personal Web site. He is a firm believer in incorporating the latest advancements in multimedia technologies to exhibit his technical expertise. Which of the following might Rafael's site visitors encounter due to his Web design philosophy?
Insufficient bandwidth
What distinguishes Web design from the design of traditional media such as print or television?
Interactivity with the user
Rhonda is designing a Web site for a new customer. She explains to the customer that she intends to employ the "spiral" Web content delivery model to help increase the likelihood of users returning to the site. What are the three elements of the "spiral" Web content delivery model?
Interest, activity, and resolution
Which of the following Web technologies could dramatically affect the number of potential customers who reach your site?
Internet TV
Dimitri has been asked to conduct a Web usability test for his company's e-commerce site. How can Dimitri collect results from the test to ensure that he elicits honest feedback from the participants?
Interview participants after the test and ask them for observations
You are the IT director for a mid-size company. You have instructed one of your team members to create a Web development collaboration tool that can only be accessed from within the company's network by internal employees. Which choice best describes this tool?
Intranet
George wants to lay out his Web site so that story summaries are placed on the main pages with links to details in other locations. Which choice describes this type of site layout?
Inverted pyramid
Isadora's Web site is on a shared domain and the URL is long. She includes her URL in her e-mail signature, but she does not like the way it looks because it extends so far to the right. Which of the following is a simple solution for this problem?
Isadora should use the TinyURL service to create a short alias for her site, then include the short alias in her e-mail signature.
Why is RSS more popular than Atom?
It arrived early on the scene and its support for enclosures led directly to the development of podcasting
Jane has added the <meta http-equiv> tag to her Web page and used the http-equiv="refresh" attribute value. What function does this attribute value perform?
It automatically loads a page after a specified number of seconds at the specified URL
What is the purpose of white space in a Web page layout?
It helps distribute content on a page and reduces visual clutter.
Sonja has added the <meta http-equiv="expire"> tag to her Web page. What function does this tag and attribute value perform?
It helps refresh the cache after a specified date
Which of the following is true about syndication?
It is a free and easy way to advertise your site
What is an advantage of having standards and conventions for the placement and functions of certain Web site elements?
It makes users more comfortable with navigating the Web and frees designers to focus on other aspects of Web design
Which of the following is true about a reciprocal link?
It often lowers page ranking
Jane is in the final stages of developing a new intranet for her company and wants to conduct a usability test with a random selection of employees before the site goes live. What is the purpose or value of conducting a Web site usability test?
It provides the developer with an objective view of the site
In Expression Web, what is the function of a data source control?
It provides the mechanism for connecting to a data source
You are aligning the top and left margins of your Web page with the edge of the browser window. What effect would the <body topmargin="0" leftmargin="0"> tag value have?
It would shift the content of the Web page up and to the left
Given the choice of adding JPEG graphics or JPEG 2000 graphics to your Web pages, why would using the JPEG 2000 image format be the better choice?
JPEG 2000 has enhanced compression that reduces image degradation from compression
Which of the following is an object-oriented programming language derived from C++?
Java
Why is running Java applets more secure than downloading and running traditional executable programs?
Java applets run within a sandbox, a special area within your computer that prevents Java applets from accessing your computer's file system or operating system directly
In regard to search engine optimization (SEO), what is a conversion?
Leading users to a specific result
Carla is developing a new Web site using the Java programming language. She has decided to use Java. Which statement describes a strength of Java?
Java can function in any computer environment
Olli wants to script a message to his users that welcomes them to his home page. Olli considers whether to use a scripting language such as JavaScript or a programming language such as Java to write his welcome script, and then decides to use JavaScript. What advantages does JavaScript offer over Java?
JavaScript offers a short development cycle, a mild learning curve and platform independence; Java is better suited for larger programs.
Which commonly used digital graphics format supports compression and high color depth, and is considered a "lossy" format?
Joint Photographic Experts Group (JPEG)
What is the term for a drop-down menu that automatically links to a specified URL when the user makes a selection?
Jump menu
Genji is developing new Web pages for her university's Web site. Because the pages will present information about new courses in Chinese philosophy, she must carefully target the correct audience. Which guideline should Genji consider when developing the Web content?
Keep text concise, clear and to the point.
One of the most common uses of cookies is to maintain state. State maintenance refers to what?
Keeping track of a process
Which of the following practices is considered a black-hat SEO technique?
Keyword stuffing
Desmond is the CEO of a company that provides weather instruments to meteorologists. He has directed his Web development project manager to ensure that the company's new Web site is successful by maximizing its usability. Which information is most important for the project manager to obtain?
Knowledge about the audience
During an initial Web development project meeting, Kumar tells his team to use familiar navigation conventions as they develop the site. Which of the following is considered a familiar navigation convention?
Labels
Amani's customer has asked her to design a Web site for a new technical/vocational college that will open the following semester in an oasis community deep in the Sahara desert. The college is expected to draw students mainly from the rural areas of the Nile valley and other, smaller oasis communities. What is one way that Amani can get to know her target audience to maximize the site's usability?
Learn demographics about the target audience members
What distinguishes legitimate e-mail advertising from spam?
Legitimate e-mail advertising has been requested or approved by the recipient.
You are creating a Web site for your new florist shop. As you were surfing the World Wide Web, you discovered graphics and descriptive content on other sites that would be perfect for your purposes. What should you do if you want to use another site's copyrighted content for your Web site?
License the content
Frank is updating his personal Web site with a GUI Web-development application. He has created an external style sheet to maintain consistency throughout the site. How can Frank apply the styles of the external style sheet to his Web page?
Link the .css file to the Web page
How can you create a downloadable file?
Link to a file type that is not natively supported by the browser or its plug-ins
Aaron is updating his company's Web site and wants to use the external cascading style sheets he has created to apply a consistent look and feel to all of the site's Web pages. Which methods for applying CSS style variations can he use?
Linking and importing
Which of the following Web site evaluation method provides indirect user feedback and is quantitative in nature?
Log files on the host Web server
What term is associated with the degradation of an image that occurs as a result of colors being dropped from the image color palette during compression?
Lossy
Why is MP3 a popular compression standard for audio files?
MP3 is a lossy compression format that retains almost the same fidelity with little or no noticeable difference to the average listener
Silvio is using an image-editing application to create images that he will add to his personal Web site. How can he ensure that the images will appear to blend in seamlessly with the Web page background.
Make the images into transparent images
Rafaela needs to check the hyperlinks on her company's Web site to verify that the URLs are still valid. She also wants to ensure that the content of the pages to which the site links are still relevant, so she decides to review every page of the site and click each link to verify that it points to the correct location. Which method is Rafaela using?
Manual link checking
You create and maintain Web pages for your company using a GUI Web0development application. Your supervisor has directed you to review your Web site's pages and ensure they comply with the current XHTML 1.0 standard. What should you do if your Web site contains HTML code that does not comply with the W3C syntax requirements for the XHTML 1.0 version specified in your document's DOCTYPE declaration?
Manually edit the code to comply
Some of your site's users have called to complain that they do not understand the policy for product returns. The site has a pop-up window that appears at the point of purchase, designed to explain the return policy. Why should you avoid using pop-up Windows in your Web site?
Many browsers feature pop-up blockers, which prevent pop-ups from appearing as the user browses sites.
The term "rich media" refers to what?
Media that typically requires some sort of plug-in for viewing
You are planning to conduct a usability test on your Web site that is designed for internal corporate use as an intranet. Which choice describes the best participants for you to use in your testing process?
Members of the organization who are removed from the development process
In Web site design, which term is used to describe a suggestion of similarity to other things or experiences?
Metaphor
Jamal is the project manager for a Web development team that is in the initial stage of Web site development. In their first meeting, Jamal asks his team members to brainstorm ideas about the various products and services to include in the site. Jamal writes each idea on a whiteboard in a topical arrangement with subtopics branching off larger topics. Which term describes the process Jamal and his team are performing?
Mindmapping
You have used an image-editing application to create a PNG image in which each component resides on its own layer. After exporting the image to the GIF format, you realize that you need to make a change to one of the components. What should you do?
Modify the component in the original PNG image, then export the file to the GIF format again.
Which choice best describes the mindmapping process for a Web site?
Moving Web site ideas from thought to paper
Juan is an experienced Web designer who is developing a Web site for a large aerospace company. The company stakeholders have requested that Juan pay special attention to site navigation because they anticipate the completed site will be very large and complex. In relation to a Web site, what is navigation?
Moving from one point to another in a controlled manner with purpose
Java applets can allow concurrent functionality such as handling a user interaction while performing a computation. Which characteristic of applets describes this ability?
Multi-threading
Which of the following best defines cascading style sheets?
Multiple and overlapping style definitions that control the appearance of X/HTML elements in a single document
When creating a frameset in X/HTML, you can target a frame by using either of what two conventions?
Name or relationship
Which Web site characteristic controls a user's movement through the site?
Navigation
Which term describes common elements used on sites throughout the Web that have become familiar to users and now have predefined meanings?
Navigation conventions
You are a member of a Web development team exploring design issues. In the context of Web site navigation, what is secondary navigation?
Navigation elements that allow the user to navigate within a specific location
You are a member of a Web development team exploring design issues. In the context of Web site navigation, what is primary navigation?
Navigation elements that are accessible from most locations within the site
At what point during the Web site development process should a usability test be conducted?
Near the end of development, when the site is nearly finished.
A layout style commonly used for Web sites places story summaries on the home or main pages with links to details in other locations. This layout style is comparable to which other major media type?
Newspaper
Which of the following is the default scheme for CSS positioning?
Normal
Which type of plug-in installation procedure is most likely to interrupt the browsing experience?
Offline installation
Which type of plug-in installation procedure can be performed by the user without exiting a browser session?
Online installation
What information should be included in an external style sheet?
Only style information
Which database management system (DBMS) technology provides a standard method for accessing a database, regardless of which DBMS or application program is used?
Open Database Connectivity (ODBC)
Sheri owns a teahouse that has developed a devoted following in the small New England town in which it is located. Sheri has developed an e-mail list of customers who specifically requested to be included in the list so they can receive the two-for-one coupons Sheri routinely distributes. What is the term for this type of e-mail?
Opt-in e-mail
According to United States copyright law, what are the two components that distinguish a work of authorship?
Originality and expression
Which of the following can you generally specify when you use the Crop tool in an image-editing application to crop an image?
Outline shape (e.g., rectangle or square)
Why is the PNG file format emerging as the new format for Web graphics?
PNG files are lossless, support transparency, support compression and support high bit depth
Which of the following is an example of a document object in JavaScript?
Page background color
Sue is updating the corporate extranet, which uses page headings as its primary means of navigation. She has received feedback from customer that the site navigation capabilties are somewhat lacking. What can be considered a disadvantage of using page headings for positional awareness in Web site navigation?
Page headings do not provide the relative location of parent, peer or child pages
Delta is using the CSS2 Recommendation as she develops her Web site to take advantage of the media-specific styles, tables, downloadable fonts and element-positioning capabilities offered by the CSS2. Which CSS2 feature can she use to provide areas that act as page breaks between information for transfer to print media?
Paged media
Jason is a Web designer who specializes in scripting. He has contributed heavily to his company's Web site, which features interactive elements on almost every page. When the company began a new Web project to create pages specifically for mobile devices, the project manager did not assign any scripting tasks to Jason. Why not?
Pages designed for mobile devices should stick to basic XHTML and avoid interactive elements
Ellen is a novice Web developer who is learning how to use a GUI Web-development application. She feels confident that she can develop her Web site though she is not adept at writing X/HTML code. She hopes that the development application will write valid X/HTML source code but plans to validate the code herself. What is the greatest benefit of validating XHTML source code?
Pages written with valid XHTML will load faster than pages that use invalid code
Naomi has discovered a new process for tracking shipped items over the Internet. Which of the following should she seek to protect this new process?
Patent
One way to make Web site navigation easier for your site visitors is to add text and symbols to the top of every page to indicate the navigational path a user took to arrive at the current location. What is the term for this indicator of positional awareness?
Path marker
Kyle is paying a search engine to have his page listed as highly as possible in search results. Kyle is using which method to achieve a high rank?
Pay-per-click (PPC)
You are creating an X/HTML table for your Web page structure. Which values can you use to specify the height and width attributes in the table tags?
Pixels or percentages
Alana's company is building a Web storefront to sell scuba-diving equipment. What is one way the company can apply and strengthen its brand on its Web site?
Place the company logo on every page, generally in the upper-left corner
Which of the following types of information can be stored in a database?
Plaintext, X/HTML, XML and images
Which term is used to describe a program installed in the browser to extend its functionality by providing efficient, seamless integration of multimedia formats?
Plug-in
What is the default port used for Secure Sockets Layer (SSL) connections?
Port 443
What is the default port used by HTTP servers?
Port 80
Ricardo has created a white paper that he wants placed on his company's Web site. The white paper is highly stylized and uses a variety of colors and fonts for visual attractiveness. With all this formatting, the document may not appear as intended on many users' computers due to differences in operating systems, software and browsers. In which of the following file formats should Ricardo save the white paper so that it will display as intended to all viewers?
Portable Document Format (PDF)
Darrin has created a large and complex Web site for his customer. Darrin was careful to create a site that was very intuitive because users must be able to understand the site's organizational structure and hierarchy to use the site effectively. Which term describes a user's understanding of any parent, peer or child pages relative to the current location?
Positional awareness
Which type of plug-in installation procedure is performed by the browser manufacturer?
Pre-installation
Jan has created several beautiful rollover effects on the navigation bar on her Web page. Her friend Syliva, however, uses a slow Internet connection and complains that rollovers are choppy and interrupt her Web experience. What can Jan do to smooth out the rollovers for people on slow connections?
Preload the images for the rollover into the browser cache
When using a scripting technology such as JavaScript to create rollover images on a Web page, why is it a good practice to preload images into the browser cache?
Preloading the images eliminates the lag time that would occur if the images first had to be downloaded from the server
What is the most common graphic format used for Web site images?
Raster
During your latest meeting with the project stakeholders, the stakeholders discussed and agreed upon the deadline dates and specified the budget for the Web development project. These items are examples of what?
Project constraints
Noah is assembling a Web project team and wants to ensure that specific skills are represented. Which choice lists some of the major general areas of expertise that Noah should include in a well-rounded Web project team?
Project management, information technology and marketing
You are the IT director for your company and have been tasked with developing a company extranet. You decide to appoint someone who will be responsible for evaluating the organization's available resources and using those resources efficiently so that Web development can progress smoothly. Which choice describes this individual's job role?
Project manager
Which statement is true regarding the establishment of a basic process methodology for your Web development projects?
Projects proceed efficiently because duplication of effort is reduced.
Which statement describes the general functions of properties and methods in programming?
Properties are attributes, whereas methods are behaviors.
In programming, which term is used to describe a characteristic that the programmer stipulates in the creation of an object?
Property
John used Flash to create a splash page that provides a quick movie introduction to his Web site before refreshing automatically to the home page. What should he do to accommodate return visitors to the site?
Provide a link for users to bypass the introduction
Raja is a Web development project manager. He is conducting a usability test of the company's new e-commerce Web site. Which step should he include in the testing process?
Provide a list of tasks to participants with no indication of how to perform them
The WAI Web Content Accessibility Guidelines (WCAG) 1.0 specification divides conformance requirements into a hierarchy with three conformance levels. Each level of conformance encompasses a specific set of checkpoints, and all checkpoints are organized under 14 specific guidelines. Which of the following is an example of a conformance guideline provided by the WAI?
Provide equivalent alternatives to auditory and visual content
Which database query method uses SQL to retrieve or manipulate information in the database?
Query language
What two numeric formats are used to standardize colors on your computer screen?
RGB (red, green and blue) values and hexadecimal code
The two popular feed formats are:
RSS and Atom
JPEG, GIF and PNG are examples of which Web image format type?
Raster
Which of the following is a defining characteristic of an opt-out e-mail list service?
Recipients are expected to unsubscribe themselves from the list if they do not want to continue receiving the e-mail
Which term is used to describe a row in a database table that contains a complete set of information for one person or item?
Record
In most GUI Web-development applications, what three shapes can you use to create image map hotspots?
Rectangle, oval and polygon
Billy designed a Web page for Greater Canadian Game Company and used red letters on a black background with the intention of making users think of a checkerboard. The marketing department immediately rejected the page and asked Billy to change the colors. Why would the company want to avoid red letters on a black background?
Red text on a black background is often associated with hostility.
When specifying colors for a Web page using the hexadecimal code format, which color values are identified in numeric proportions?
Red, green and blue
Hikaru has been tasked with making his company's interactive Web pages suitable for mobile browsers. What will Hikaru need to do?
Redesign the pages to remove the interactive elements, yet still engage the user
Janni is the database administrator for his company, and he is creating databases to store product information. Which type of database management system (DBMS) should Janni use to store information in a collection of tables that allows queries to create new tables?
Relational DBMS
You are using the CSS2 Recommendation to update your Web site and you want to replace the browser-proprietary <layer> tags with appropriate Z-axis references. To which CSS2 feature does this refer?
Relative and absolute positioning
Sam is developing an intranet site for his company using a GUI Web-development application. Company employees use various types of computers and monitors, with varying settings for screen resolution. When Sam lays out the Web page elements, what type of positioning should he use to accommodate all potential site visitors?
Relative positioning
Tanya is developing an About Us page for Serenity Spa, a company that provides personalized meditative weekends for people who want to find rest through quiet vacations focused around nature and meditation disciplines. The page contains biographical information about Helene., the company's founder, and includes several photographs of her addressing large groups at various conventions. Tanya's supervisor has asked her to rework the page to make it seem more serene. How might Tanya rework the page?
Remove the convention photos and replace them with one or two images of Helene in meditation outdoors.
Montgomery's first assignment on his new Web project is to redesign three Web pages to make them more suitable for mobile browsers. Which of the following steps should he take to complete his task?
Replace large blocks of text with a few summarizing words, and replace any large images with small images
Thom's new company is trying to establish a brand and has just commissioned the development of its first Web site. Which of the following is a way that the company can help strengthen its brand on the new Web site?
Requiring the use of the trademark symbol whenever the company's name, logo or products are mentioned on the site
How do rich media ads differ from conventional online ads?
Rich media ads are typically larger in file size and they take longer to download because they can consist of audio, video, 3-D animation and so forth
Rami created a large database containing the complete weather statistics for all the places he has visited during his extensive travels. He uses SQL to maintain and access information from the database. Which of the following SQL statements should Rami use to retrieve information from his database?
SELECT statements
Which statement regarding search engine optimization (SEO) and pay per click (PPC) is accurate?
SEO is considered to be organic, whereas PPC is not.
Which language preceded and was used to create HTML?
SGML
Which prior technology became a foundation for Extensible Markup Language (XML)?
SGML
Rafaella is a novice Web developer who is learning how to create Web sites. She learned in a beginning Web design class that a certain type of font is recommended for text such as footnotes and headlines because it is easiest to read in very small or large type. Which choice describes this type of font?
Sans-serif
Andy is a Web development project manager who began site development after all stakeholders signed off on the project plan. However, over the course of the project, several stakeholders asked Andy to add additional sections and functionality to the site. These requests were small and seemed to have only a minimal impact on the development team when they occurred, but Andy realized that, considered together, the additional tasks would increase the cost and time to complete the project to an unacceptable degree. Which term describes these incremental changes that can undermine the success of a project?
Scope creep
How do scripting languages such as JavaScript differ from full programming languages such as Java?
Scripting languages create individual instructions that are compiled and run as needed
Victor is updating his company's Web site after receiving complaints from users who found the type of animation used in the Java applets very annoying. Which of the following animation types should Victor consider removing?
Scrolling text
Which statement is true regarding search engines and relevance?
Search engines index sites to different levels, then use proprietary steps to create relevance
How do search engines discover new Web sites?
Search engines use a "robot" or "spider" program, which crawls around the Web following hyperlinks and indexing content
Evangeline is an XML developer and is actively trying to encourage the rest of her Web team to start creating Web documents using XML. What is the main advantage of using XML over HTML to create structure and define content in a Web document?
Search engines will be able to perform more directly targeted searches.
Dean has made the decision to disable FTP on the company Web server. What is Dean attempting to do?
Secure the Web server
Bob is the owner of a mountaineering equipment supply chain. He wants to enhance his company Web site to be more visually appealing. He decides to use a metaphor to appropriately convey his intended message. Which guideline should Bob follow when developing a metaphor for the site?
Select a metaphor that is familiar to the chosen audience
Sharon wants to create a standards-compliant Web site, but she is not sure which standard to choose. Which rule of thumb should she follow?
Select one standard and apply it consistently throughout the site.
Which of the following is a true statement about sending spam?
Sending spam is more of an ethical violation than a legal one
Pieter is the owner of a local newspaper. Pieter's Web site lists monthly promotions, but they are not providing the amount of revenue Pieter had hoped for. In an effort to grow his business, Pieter decided to send promotional e-mails to all customers for whom he had e-mail addresses. Within days, several customers cancelled their subscriptions. Why should Pieter have avoided sending unsolicited spam to his site's users?
Sending unsolicited spam reflects poorly upon your organization.
Sandra is a novice Web developer who is learning how to create Web sites. She learned in a beginning Web design class that a certain type of font is recommended for body text on a Web site because it improves readability by leading the eye along the line of type, even though it may be harder to read in very small or large sizes. Which choice describes this type of font?
Serif
XML is less reliant on server-side processing than HTML is. Therefore, XML has the potential to alleviate which of the following?
Server overload
Which type of technology performs functions on the Web server based on client input, then returns relevant X/HTML content?
Server-side technology
Nina is creating a Web site to help elementary school students understand the ecosystem. Although she has several excellent videos to include on her site, she wants to ensure that her site is accessible to all students. Which of the following actions can help her ensure accessibility?
She can design alternative, text-only versions of multimedia-rich pages
Apollonia is an experienced Web site developer for her company. She is responsible for creating Web sites for the various company divisions, which are located on different continents. Why should Apollonia take cultural perspectives into account when she develops these sites?
She may inadvertently create content that is offensive to some people
Valeska must conduct a usability test on the Web site she just completed. Which is the most appropriate action for Valeska to take during the test?
She should observe the test invisibly or not at all.
Jacqui has two files consisting of a square image with a circular logo: a GIF image file and a JPEG image file. Which of the two files should she use if she wants the image to blend in with the page background, and why?
She should use the GIF image because she can designate a color of the image to be transparent
In addition to associating an object's name with its properties or methods, what is dot notation used for?
Showing the hierarchical relationship between objects
Regina sells specialty pet supplies through her Web site, and she also has a blog where she writes about pet care and related subjects. Regina wants to use her blog to direct traffic to her product Web site. Which tactic should she use to accomplish this goal?
Sign each blog post with her name and a link to her product Web site
The <blink> tag, the <layer> tag and ActiveX controls are examples of what?
Single-browser technologies
Technologies that are created by a vendor and function only when that vendor's browser is used to view the page in which they reside are known as what?
Single-browser tecnologies
Lynette is developing a Web site for her client. She knows that the site will eventually be quite large and have a lot of visitor traffic on a regular basis. In order to increase the site's usability and improve the users' experience at the site, Lynette wants to provide users with the capability to locate information on the site based on keywords they enter. Which of the following should Lynette use to accomplish this?
Site search forms
You have created a large image file that takes more than 15 seconds to download. How can you reduce the download time so that users do not become frustrated and move to another page or site?
Slice the image to divide it into a series of smaller images that can be reconstructed on the page
Leo called the reception desk of a large company and pretended to be a remote contractor who forgot the password to the company's network. Which type of attack is Leo perpetrating?
Social engineering
Ken maintains his company's Web site. Which of the following methods can Ken use to learn how the Web site can be improved?
Solicit user feedback
Which of the following statements is true regarding the download time and playback of sound files?
Sound files take significantly longer to download compared to their relatively short playback length
Ken joined an online chat room for people who enjoy traveling to exotic locations. Within a week, he started receiving unsolicited e-mail messages for which he provided no consent. What is the term for these e-mail messages?
Spam
Darius is updating his company's Web site and wants to influence search engine results to increase the number of hits. How can he use the X/HTML <meta> tag to do this?
Specify keywords that search engines can match
Johan is creating an interactive Web site that is expected to draw heavy traffic. He wants to thoroughly test the site before publishing it to the Web. Which server should Johan use to test the site?
Staging server
Mahmoud has just finalized the project objectives, assumptions and constraints for a new Web development project. Prior to starting the planning phase of the project, Mahmoud drafts a contract that outlines the requirement for the Web development project tasks to ensure that the objectives are met. What is the term for this document?
Statement of Work
Purvis has added several video files to his archeology Web site that demonstrate various archeological methods used to unearth ruins. How can Purvis conserve bandwidth and download time for the video files?
Stream the files
Ohan is a Web developer and emerging musician who is creating a personal Web site using Flash. He wants to incorporate sound clips of his music without sacrificing file size or download time. Which sound type should Ohan use?
Streaming sound
Which type of plug-in technology allows an audio or video file to begin playing before it has completely downloaded?
Streaming technology
How does streaming technology change the online delivery of an audio file?
Streaming technology reduces the user's wait time before experiencing the audio file.
Randy maintains his company's Web site and Web server. Which security features should he employ to keep the Web site and server safe?
Strong passwords, security patches and restricted server access
Which of the following has become a standard language for accessing information from a database?
Structured Query Language (SQL)
You are the new Web site designer for your company and want to establish a set of conventions for publishing. Which of the following will help you standardize documents from different departments throughout the company to achieve this goal?
Style guide
Delta is updating her personal Web site with a GUI Web-development application, and she wants to ensure that she maintains consistency throughout the site. Which of the following can she use to accomplish her goal?
Styles
What are mail.yourdomain.com, news.yourdomain.com and ftp.yourdomain.com examples of?
Subdomains
Which term is used to describe a repository of database information divided into columns and rows?
Table
Why do photosharing sites allow users to tag images?
Tagging makes images highly searchable
What is the term for pieces of code that instruct programs designed to interpret HTML how to process or display text?
Tags
Helena is learning XML. She created a Web document in XML that did not render in any browser. After reviewing her code, she discovered a problem with her XML tags and case-sensitivity. Which statement best describes the well-formed XML rules for case sensitivity, which Helena neglected to follow?
Tags are case-sensitive and must consistently match in every implementation
Helmut is learning XML. He created a Web document that did not render in any browser. After reviewing his code, he discovered a problem with his XML tags and how they were nested. Which statement best describes the well-formed XML rules for proper nesting of XML tags, which Helmut neglected to follow?
Tags must be closed from the inside out in nested order
What are deprecated tags?
Tags that have been replaced by other HTML elements
Which statement is true regarding the use of telephone calls for Web team collaboration?
Telephone calls do not allow team members to share files
Harry is developing an e-commerce Web site. He uses cookies to identify individual users of the site so that he can provide each user with a continuous session of activity as the user proceeds through the purchase process. What are cookies?
Text files sent between a server and client to help track user activities
Clive wants to insert a Java applet into his Web page file. He wants to ensure that his Web page code will validate to the HTML 4.0 (and later) specification. Which tag should Clive use to embed the applet in his Web page?
The <object> tag
Raymond is using JavaScript to write a script for a mouse event that will display Help files at locations on his Web pages where users need them. Raymond places the JavaScript code within the <head> section of his X/HTML document using which tags?
The <script> </script> tags
You have created a Flash movie that you want to display on your Web page. How is a Flash file integrated with a Web page?
The Flash file is separate but can be embedded into an X/HTML page
What defines the instructions, or markup tags, that indicate how HTML documents should be displayed in a browser?
The HTML standard
George has completed his Web site and is ready to publish the site to a host server. Which two items does George need to publish the site?
The IP address or URL of the server, and a user name and password to access and publish his content to that server
In what way is the Internet an interactive experience for the user?
The Internet experience is predicated on user requests and server responses; server responses are based on the user's actions.
Carlos wants to embed a Java applet in his Web page. What two pieces of information does he need to add the applet to his X/HTML file?
The Java applet class file and the X/HTML parameters.
You have just completed the initiating phase of a Web development project. As the project manager, which of the following should you complete to define the ways that project success will be measured, before proceeding to the planning phase?
The Statement of Work - SOW
What is the purpose of the Web Accessibility Initiative (WAI), created by the World Wide Web Consortium (W3C)?
The WAI aims to ensure that core technologies used on the Web are equally accessible to users with disabilities
Lisa is developing a Web site in which she is including proprietary extensions in her HTML code. What is the potential risk of doing this?
The Web page may render poorly or not at all for some users
While designing a Web site for a customer, you are asked to provide guided navigation. Which of the following best describes guided navigation?
The act of helping users through site processes by providing links to subsequent steps and alternate courses
You have determined the audience for your Web site, and you have created a strategy for your Web business and tactics to achieve that strategy. Now, it is time to create specifications to achieve your site's goals. Functionality specifications indicate what?
The activities that the site should be able to perform
Kayla wants to use JavaScript to script a message to her users that welcomes them to her home page. Which JavaScript method should she use to display the message?
The alert() method
What font will the browser use if you supply multiple fonts in the font-family style attribute?
The browser will use the first font in the list found on the end-user's site
What capability is implied for all opt-in e-mail services?
The capability of recipients to unsubscribe themselves from the list if they do not want to continue receiving the e-mail
Which part of the applet code is the compiled Java code that runs the applet function?
The class file
During which Web development project phase should the Web team evaluate the project schedule, budget, scope, resources and assignments to determine the aspects of the project that worked well and the changes that should be implemented in the future?
The closing phase
Kikutaro is updating his personal Web site and decides to add a <meta> tag in the header section of his X/HTML document. Which of the following attributes must Kikutaro include in the <meta> tag?
The content attribute and either the name or http-equiv attribute
The expires=date cookie parameter determines when the cookie will expire. What will occur if the expires=date pair is omitted from the HTTP response header?
The cookie will expire at the end of the browser session
As updates are made to her company's Web site, Sarah records each change in a spreadsheet. Which of the following should she be sure to include in her record?
The date and description of each change
When you use the JavaScript prompt() method to request user input, what should you specify in the second set of quotation marks?
The default response text
Which of the following is a disadvantage of the JPEG format?
The designer has no control over how the 24 bits are mapped into the 256-color palette used by a client's display
Conceptualization, structure, design/analysis, production/testing and evolution are sub-phases of which Web development project phase?
The executing phase
Walter is using Flash to create tween animation, rather than frame-by-frame animation, to animate an object. How does this affect Walter's animation file?
The file size is reduced
Nils is creating a new Web site for his client and adds a downloadable file to the site's home page. Nils provides a link on the page to the downloadable file. What other information should he provide with the link to make the process easier for users?
The file type that users are going to download and the file size
What does a Web page wireframe show you?
The flow of content on an individual Web page
Andre developed his personal Web site using a GUI Web-development application, and created the Web pages from a template to establish the basic layout structure for each page. At one point in the development process, he detached a page from the template. What effect did this have on the page?
The formatting provided by the template was removed
You have determined the audience for your Web site, and you have created a strategy for your Web business and tactics to achieve that strategy. Now, it is time to create specifications to achieve your site's goals. Design specifications indicate what?
The general look and feel of the site, including the fonts, colors and images that will be used
You have determined the audience for your Web site, and you have created a strategy for your Web business and tactics to achieve that strategy. Now, it is time to create specifications to achieve your site's goals. Content specifications indicate what?
The general types of information and topics that the site will include
In a Web development project, scope refers to:
The goals of the Web site and the tasks that need to be performed to achieve those goals
Enrique is using a GUI Web-development application to develop a Web site for his customer, who is indecisive about the desired look of a particular page on the site. Enrique decides to create an internal style sheet to quickly evaluate how changes will affect the page. In which of the following are the styles of an internal style sheet defined?
The head section of a Web page
Barsoum had several JPEG images that he cropped so that he could better fit them onto his Web page. What effect did the cropping have on the images?
The image dimensions and the file sizes decreased
Sheena is creating images using an image-editing application that supports the PNG file format and layers. She places individual components of each image on their own layers. What occurs when she exports a multi-layer PNG image to the GIF or JPEG formats?
The image is flattened into a single layer and the components can no longer be manipulated
Beatrice is updating her company's Web site. The CEO of the company wants all the graphics on the home page to appear as twice their current sizes. Because the graphics are in raster format, what will occur when Beatrice increases the size of the graphic images?
The image resolutions will degrade
What is the first component a search engine looks for to determine whether a Web site matches a search query?
The keywords in the <title> tag
Which attribute of the <script> tag tells the browser the type of script that is supplied?
The language attribute
Why is Web site development considered a bottom-up approach?
The look, feel and functionality of a Web site emerge as the various user scenarios are developed from the user's point of view.
Why are XML documents considered "intelligent" compared to HTML documents?
The markup is explicit as to the document's contents
When you use the JavaScript prompt() method to request user input, what should you specify in the first set of quotation marks?
The message to the user
What do search engines assume regarding the frequency of search query keywords when determining a site's relevance?
The more times a word appears, the more likely the document is a good match to the search query
Winnie is responsible for collecting and reporting information on user preferences for her company's Web site. Which type of information can she gather from host Web server log files?
The navigation sequence users use to navigate the site
Deuib is the project manager for a Web development team that is creating a Web site for a local community college. He has identified all the tasks required to achieve the project goals, all the people who will perform those tasks, and all the resources that will be required. Which project phase has Deion just completed?
The planning phase
In what phase of a Web development project would a project manager estimate the time each task will take to complete and determine project tasks that are dependent upon one another?
The planning phase
What is dithering?
The process by which the browser approximates a color to the closest browser-safe color it supports
Susan is a member of your Web development project team. You have instructed her to create a document that lists the planned dates for performing tasks and meeting goals identified in the project plan. What is Susan creating?
The project schedule
Mick wants to use JavaScript to elicit user information through a text field within a dialog box. Which JavaScript method should he use to capture user input?
The prompt() method
Which of the following statements is true regarding documenting changes to a Web site?
The record of changes may be a very simple file
What can occur if you use an excessive number of keywords in the content attribute on pages that use the <meta> tag name attribute value of "keywords"?
The search engine might ignore the tag
During a project meeting, Javier is explaining to his project team the requirements for a staging server. Which elements on the staging server need to be identical to those of the production server to ensure that the Web site being developed will function as intended when it goes "live"?
The software and the operating system configuration
Regina is browsing a Web site that contains numerous Flash multimedia objects. What occurs when she downloads a streamed sound file?
The sound begins as soon as enough frames to play are downloaded and synchronized to the timeline
Neville is browsing a Web site that contains numerous Flash multimedia objects. What occurs when he downloads an event sound file?
The sound is downloaded completely before it begins to play, and when called, it continues until stopped
In relation to databases, what is a schema?
The structure of a database system that defines tables and fields, and the relationships between them.
Which of the following can be considered a trademark violation?
The use of another company's logo, slogan or catchphrase for your company
What is copyright infringement?
The use of or profit from someone else's work without his or her permission
What is an advantage of Flash's streaming capability?
The user can begin watching the Flash movie while the rest of the data continues to download
You have determined the audience for your Web site, and you have created a strategy for your Web business and tactics to achieve that strategy. Now, it is time to create specifications to achieve your site's goals. Architecture specifications indicate what?
The way that the site will be structured and ways that users will navigate it
Which of the following is true of inline styles?
They are not reusable
Which statement about embedded styles (styles in an internal style sheet) is true?
They can be applied to one or more items in a Web page
Depending on the Web site's purpose, users should be able to access the information they seek on your site with minimal action on their part. Which term describes this design guideline for managing user access to linked files?
Three-click rule
Which of the following is a way that search engines generate revenue?
Through pay-per-click (PPC) ads
How does the Web services group of technologies ensure the exchange of information and shared functionality over the Web?
Through the use of XML-based technologies and a standard language
Milton is developing his own Web site and decides to use a serif font for his paragraph text. Because he wants to use a serif font that is commonly used on the Web, which of the following fonts should Milton use?
Times New Roman
Which of the following is a free Web service that provides aliases for long URLs?
TinyURL
What is the purpose of a hyperlink?
To access another point in the file or a separate file with a mouse click
What is the fundamental goal of electronic commerce?
To attract and keep customers
Leona is the IT director for a large pet supplies retailer. She has just received approval to purchase a mailing list server because the number of online transactions has tripled during the past year and this dramatic growth is expected to continue. For which of the following can Leona use the mailing list server?
To automate the distribution of messages to an authorized group of participants
Why would a search engine save search entries?
To sell information about how and for what people search
As part of his forensics class project, Stewart is creating a Web site in which some pages include autopsy photos. Stewart posted a disclaimer on his home page regarding the photos that lay two clicks deep into his site. Why did he post a disclaimer?
To avoid offending his unintended audience
Arnold is updating a corporate intranet that was created in the late 1990s. The original developers created the site to work only in the Netscape browser and used the <blink> tag extensively. What is the purpose of the <blink> tag?
To cause text to appear and disappear in the browser window
You have added Hamid, who is a graphic designer, to your Web project team. In this role, what will Hamid's responsibilities be?
To create a consistent and visually appealing look for a Web site.
During an initial Web development project meeting, Marie stresses to her site development team the importance of developing a navigation action plan before developing the Web site. What is the purpose of a navigation action plan?
To create navigation that flows smoothly from action to action
Leonard's boss asked him to redesign a few of the company's Web site pages for deliver to mobile devices. Which of the following should be Leonard's ultimate goal?
To create pages that load quickly and use relative page widths
What is the purpose of the <frameset> tag?
To define regions in the browser window and assign a file to each region
What is the purpose of the <frame> tag?
To define the content that will appear in the frame
For which of the following purposes might you use a Web site wireframe?
To describe the need for specific programming to members of the team
As an ethical Web site developer, you should always include privacy statements on sites that you develop. What is the purpose of privacy statements?
To detail the ways that personal information is gathered and whether it is transferred to third parties
HTML was originally created for what purpose?
To distribute non-linear text to multiple points across the Internet
The project manager for your Web development project has given you a style guide and urged you to use it to create effective Web pages. What is the benefit of using the style guide?
To ensure that the site has visual consistency
Aaron is a Web designer who is instructing novice developers about Web site design. Aaron believes that it is important to provide users with search features, site maps and tables of contents when developing a site. What is the purpose of providing such shortcuts to a site's navigation structure?
To help users find information easily and rapidly.
What is the purpose of the dot notation format used by ActionScript?
To identify objects and their parts, and assign to them actions and properties
What is the purpose of search engine optimization (SEO)?
To improve the ranking of a page on a search engine.
Ibrahim is updating his company's Web site that was created in the late 1990s. The original developers created the site to work only in the Netscape browser and used the <layer> tag extensively. What is the purpose of the <layer> tag?
To position elements on a Web page
Sarah always specifies the font sizes of her Web page text in her XHTML and CSS documents. Why is it important for Sarah to do this?
To prevent a Web browser's default font size from being used to render her Web pages
What is the final goal of the planning phase of a Web development project?
To produce a development plan that outlines tasks, responsibilities, budgets and deadlines
Nathan is the owner of a publishing company that produces textbooks for college-level courses. Nathan hires contractors to write the drafts for each textbook, then finishes the books in-house using his own editors and publishers. Why is it a good idea for Nathan to insist that the contractors he employs sign non-disclosure agreements?
To protect trade secrets and copyrighted material from improper use
Melinda has opted to use stock images on her Web pages instead of hiring a photographer to do a professional photo shoot. For which reasons might she have made that choice?
To save time and money
Kendra has just completed the development of a Web site for her company. The IT director told Kendra to manually submit the site to search engines. Though not a requirement, why is it important for Kendra to manually submit the site to search engines?
To speed the process of getting the site indexed and increase the chances for higher placement in search results
You have added Darla, who is an information architect, to your Web project team. In this role, what will Darla's responsibilities be?
To translate customer requirements into a blueprint for site development
What is the purpose of the Domain Name System (DNS)?
To translate domain names into numerical IP addresses
What is the purpose of Web analytics?
To understand and optimize Web site usage
Dakota owns a bakery restaurant and has developed an outstanding new pie recipe that uses a special ingredient. She wants to ensure that her competitors do not learn the special ingredient because this information provides her with an advantage in the marketplace, so she instructs her employees to keep the recipe private. Which term describes the information that Dakota is attempting to protect?
Trade secret
What occurs during the structure sub-phase of the executing Web development project phase?
Transactional, navigational and hierarchical construction of the Web site's content
What occurs during the production and testing sub-phase of the executing Web development project phase?
Translation of the completed Web site design into XHTML pages.
Jessica has been tasked with creating a site search form for her sister's Web site. Jessica is using Dreamweaver to create and maintain the site. How many new Web pages will she likely need to add site search capability?
Two
Which of the following statement sis true regarding the governance of intellectual property by international law?
U.S. copyright laws are very specific, but no international copyright law exists
Giovanni created a large database containing information about all the products in his antiques store. He uses SQL to maintain and access information from the database. Which of the following SQL statements should Giovanni use to modify existing database records?
UPDATE statements
Michiko is the technical support representative for an Internet Service Provider (ISP). She has been receiving complaints from customers recently about an increase in spam since the ISP upgraded its servers. What is spam?
Unsolicited, bulk commercial e-mail that the recipients did not ask to receive
You are designing a Web site for a customer who has mentioned that many of her business's customers have disabilities and use specialized software for accessibility. As you develop the site, you try to ensure that your pages are accessible. Which of the following is a good way to test whether your pages meet accessibility guidelines?
Use a Web site that helps you identify common accessibility issues.
Judy is a personal trainer for runners who are training for marathons, and she also writes a blog about running. She wants to be sure she is using keywords in her blog in the most effective way. What is a good rule of thumb she can follow when using keywords on her blog?
Use her primary keywords in the title of a post and use her secondary keywords in the body of a post.
Judd is creating a new intranet site for his company. Because he knows that many of the employee's computers are old, Judd wants to ensure that the frames appear proportionally regardless of the screen resolution being used. How can Judd create relative sizing in a frameset?
Use percentages instead of pixels for frame size values
Marcia is creating a Web site for her company and wants to ensure that the navigational links reside in a frame that remains a constant size, regardless of the screen resolution being used by site visitors. How can she create absolute sizing in a frameset?
Use pixels instead of percentages for frame size values
You have been instructed by your Web team manager to create a rich media ad that does not contain video. What technique can you use to create a sense of motion and action in the ad?
Use still pictures with transitions between them
Which key element did HTML 2.0 introduce?
User input fields
Which of the following statements accurately describes browser support for Flash?
Users must install the Flash Player plug-in in their browsers to view Flash files
What is the benefit of e-mail conversion in RSS?
Users who are uncomfortable with using RSS may subscribe to a feed if it comes in the familiar form of an e-mail message
As you update your Web site, you add rollovers to the navigation elements on your Web pages. Which of the following is a potential drawback of using rollovers?
Users will not have the benefit of a color indicator for a visited hyperlink
Jean-Paul is updating his Web site and adding lots of graphic images. In order to best serve his audience, Jean-Paul optimizes his images. Which of the following accurately describes an aspect of image optimization?
Using colors from the browser-safe color palette
You want to provide your visitors with Web pages that look good and perform well on many browsers and platforms. Accessibility and conformance to W3C standards are critical. Why does the W3C recommend against using tables for page layout in favor of CSS positioning?
Using table layouts reduces a site's usability for people browsing the site on mobile or other non-standard browsers
Minerva has been directed to create a Web site written to the XHTML 1.0 Strict standard. She has configured Expression Web to create compliant code, and she been very careful to specify alternate text for any images she used. What else can she do to ensure her Web site is in compliance?
Validate each page to the selected standard
Which of the following provides a complete record of the changes you make to your Web site and also allows you to revert to previous designs or content?
Version-control software
Which of the following is developed during the conceptualization phase of a Web development project?
Vision and strategy
Which term describes a display format in which the file being edited appears on the screen just as it will appear to the end user?
WYSIWYG
An HTTP server is commonly known by which other term?
Web server
What is the term for a group of XML-based technologies that enable computers using different operating systems and software to easily exchange information and share functionality over the Web using a standard language?
Web services
During a project meeting, Miguel reviews with his novice Web developers the basic site design principles that he considers important. Which of the following can be considered a basic multimedia site design principle?
Web site design focuses on providing the proper mental model to which users can relate and interact
You are in charge of planning and implementing a multimedia Web page for your company. What is the most important question you should consider before you begin planning the site?
What do you want users to do when they visit your site?
When is an audio file considered to be "embedded" in a Web page?
When the audio file automatically downloads and starts playing when the page is accessed.
The feature list in the JavaScript open() method syntax consists of a series of attributes. What must you specify for each attribute in the feature list?
Whether or not to display the attribute
Rolando is a senior partner in a conservative law firm. He wants the firm's Web site to properly represent the firm and its traditionalist culture. Which of the following color schemes would be most appropriate to convey the firm's style on it's Web site?
White, blues and grays
Casey is designing a Web site to promote a new product line for Wilderness Hut. After meeting with the company president and discussing the promotion, Casey is still unclear about the central message. Which of the following can Casey do to get a clearer idea of the central message?
Work closely with members of the marketing team
What is the name of the standards organization that controls the evolution of HTML?
World Wide Web Consortium (W3C)
Tori uses DHTML to write interactive Web pages. How can she ensure that her pages will render in all browser versions?
Write multiple sets of code to comply with different browsers
Vladimir is assembling a Web project team and needs to include people who are experienced in developing a site's content. Which professionals in Vladimir's company are most likely to possess the skills he seeks?
Writers/editors and marketing professionals
Which of the following is a substantial benefit of XML?
XML allows different types of presentation for a single set of data
Which choice best defines secure XML?
XML data that is encrypted then transmitted over the Internet using digital signatures
Jink-Kai created Web documents for his company's site using XML. However, several users complained that they were unable to access the documents. Jink-Kai's decision to use XML to post public information on the Internet was risky because:
XML is not supported by all browsers
You browse the web frequently and know that many sites have deposited cookies on your system. Which choice best describes the level of control that you have over cookies?
You can configure the browser to warn you when a site tries to store a cookie
What can be considered an advantage to using still pictures with transitions between them rather than video when you create a rich media ad?
You can create a rich media ad with a much smaller file size
What is the advantage of using inline CSS styles?
You can designate a set of attributes with a single tag
You are a server administrator. You have decided to host the company's Web site in-house on a company server. Which of the following can be considered an advantage of hosting your Web site in-house on your own server?
You have more control and options than if an ISP hosts the site for you
How do information portals discover new Web sites?
You must manually submit your site to information portals
Which of the following is a benefit of writing your Web page code in XHTML?
You provide current browsers with backward-compatibility
The most common errors generated by pasting text from Word documents are improperly nested closing tags, tag attribute names typed in uppercase letters, and the use of deprecated tags. What effect will these types of errors have on your Web page?
Your Web page will not validate.
Natasha has finished restyling the pages in her Web site using a linked style sheet. However, she wants a few elements on one page -- her promotions page -- to differ somewhat so that the page stands out as unique and more frequently updated. Which of the following should Natasha add to apply additional formatting to some existing elements that she wants to format differently in individual occurrences?
a class selector
Derek created a Flash movie for the splash page of his Web site, and added a button to start and stop the movie in response to a user's click. Derek also wrote ActionScript code to create the user-triggered interaction for the button. ActionScript is:
a client-side scripting language similar to JavaScript
An object-oriented programming language is a method of programming in which programs are organized as:
a collection of objects, each of which is a member of a class
Russell, the CEO of Alpha-Omega Toys, is looking for a way to encourage a greater degree of collaboration among his officers. Russell is intrigued by the idea of employing instant messaging, which is:
a computer-based method of communication in which users can type and view messages sent to one or more recipients, and view the responses immediately.
You want to publish your Web site but you do not want to register your own domain name. Instead, you decide to publish your site on a shared domain, which is:
a domain owned by someone who hosts other people's Web sites.
Anastasia wants to build a Web site for her florist shop. Her business associates have told her that she first needs to create a vision statement, which is:
a framework that defines the site's scope and intent
ActionScript 3.0 is:
a fully object-oriented and compiled programming language
Janos is a new Web designer for Pizzazz, Inc. He wanted to impress his new boss with his Web development skills. However, during the closing phase of the Web development project, several stakeholders reviewed the site and requested that significant changes be made before they approve it for uploading. Janos had fallen under a common misconception about Web design, which is that:
a good site must dazzle the user with high-tech multimedia
During the initiating phase of a Web development project, Janelle develops and distributes a customer survey to help ensure that all important information is gathered prior to moving forward with the project. After she compiles the results of the survey, Janelle presents her findings in:
a needs analysis
Sanjay is developing a Web site for his company in India that manufactures locomotives. Sanjay's boss wants the layout of each Web page to use asymmetrical balance. To do this, Sanjay should ensure that:
a single object on one side of the page is balanced by a number of smaller objects on the other side
You are the technical support manager for a large software company and receive an average of 300 e-mails per day. To better manage the e-mail that you receive, what can you use to identify and sort out unwanted e-mail messages before they reach your e-mail inbox?
a spam filter
Jose is a Web developer for an advertising agency. He made abundant use of graphic text on the company's Web site in keeping with the agency's corporate culture. However, Jose discovered that applying the anti-aliasing process to graphic text:
adds more colors to the images, resulting in larger file sizes and longer downloads
Section 508 of the Rehabilitation Act: Electronic and Information Technology Accessibility Standards requires that:
all electronic and information technology developed, procured, maintained or used by federal agencies be comparably accessible to users with disabilities.
To say that the Scalable Vector Graphics (SVG) format is scalable means that:
an SVG image has he same file size regardless of the pixel size of the image
Karl is a seasoned Web site designer who specializes in creating simple, cost-effective Web sites for start-up companies. For each site, Karl creates an appropriate Web page template, which is:
an X/HTML page structure that acts as the foundation for each Web page he creates
Dahlia subscribes to seven Web feeds. She reads them with:
an aggregator
Eye-tracking is a technique used to study the ways that people focus on Web page. Eye-tracking studies have consistently found that most Web users first look where when they access a Web page?
at the center of the page
Roger is authoring a book about gardening in subarctic climatic zones. He is concerned that others may duplicate his revolutionary methods in other publications before he has a chance to protect his work. After consulting with his attorney, Roger discovers that a copyright for his work will be secured:
automatically from the time that the work is created.
Patricia is an experienced Web developer and knows what her customers find most appealing in a Web site. She added streaming audio to her Web pages primarily because it:
begins to play immediately as the file is being downloaded
Sanjay realizes that the PNG file format is emerging as the new format for Web graphics. However, he is reluctant to use PNG graphics on his Web page because:
browser support for the PNG format is currently not complete
Pretra needs to check the hyperlinks on her company's Web site to verify that the URLs are still valid. She decides to use an automatic link checker because it is the fastest method to accomplish her task. However, she discovers that the automatic link checker:
cannot determine whether the content on a page to which the site links is still relevant
In a Web development project, assumptions refer to:
circumstances and events that are outside of the project team's control but are necessary for the project to succeed
Which description best defines the purpose of search capability in a site designed for audience usability?
content identification and retrieval
Bjorn is a Web site designer who creates Web sites for a diverse group of customers located around the world. Because Bjorn knows that cultural values vary widely, he is careful to design his sites so that the "look and feel," as well as the content, is culturally sensitive and appropriate to the customers' needs. Which Web page layout element can Bjorn use to convey a company's culture and industry?
color
Structuring pages using validated HTML and CSS, using quality Web copy and using page titles and metadata are all examples of:
common valid SEO techniques
Maya is a Web development project manager who has conducted numerous usability studies within her company. Her goal is to improve the company's intranet site each time it is updated to better accommodate the needs of the site visitors. Maya discovered that site visitors generally focus on the site's:
content
Vasco is updating his Web site's home page, and he wants to prevent the Web crawler from following the links on his home page and indexing the linked pages. He adds a <meta> tag with the name="robots" attribute value to his home page. Which content attribute value should he specify to accomplish his goal?
content="nofollow"
Margaret is updating her company's Web site home page. She wants to prevent links from pointing directly to images and allow only links to the page. Margaret adds a <meta> tag with the name="robots" attribute value to the home page. Which content attribute value should she specify to accomplish her goal?
content="noimageclick"
Julianna is updating her Web site's promotions page and wants to prevent the images on the page from being indexed. She adds a <meta> tag with the name="robots" attribute value to the promotions page. Which content attribute value should she specify to accomplish her goal?
content="noimageindex"
Kwami works for a large Internet search engine company. He was the main developer for the company's "spider" or "robot" program, which:
crawls around the Web following hyperlinks and indexing the content it finds
Because XML is a metalanguage, developers can use XML to:
create new languages
You are developing a Web site that will include various types of multimedia elements. Your initial plug-in selection is critical to long-term site maintenance because the plug-in encoding process:
creates a proprietary format that only the specific plug-in can decipher
You own an antique store that specializes in paper collectibles. Your store has experienced rapid growth since you created your new Web site last year, and you are exploring the possibility of building a customer e-mail list to keep customers informed about new items as they become available. The best way you can build a legitimate customer e-mailing list is by:
creating an opt-in e-mailing service.
Gilberto is a project manager who has worked on several Web development projects in the past. As a project manager, Gilberto's main responsibility is to:
determine and document the requirements of a site, and ensure that site development stays on schedule and on budget
Jody is a marketing professional who has worked on several Web development projects in the past. As a marketing professional, Jody's main responsibility is to:
develop the strategy for communicating a company's message, image and brand identity
Andrea is creating a new e-commerce Web site and has decided to use frames for the site's page layout. Because she wants to make the site accessible to as many users as possible, Andrea uses the <noframes> tag to:
display alternative content in browsers that do not support frames
Elvis is creating a personal Web site to display statistics he has collected over the years about his favorite sports teams and players. He decided to use tables in his site design because tables can be used to:
distribute elements into position on a page, and form data into rows and columns
Chen is a Web designer who specializes in creating Web sites for customers who desire highly interactive, visually stunning Web sites. For each Web site that his team develops, Chen keeps an issues log during the course of development, which he uses to:
document problems that need to be escalated to managers or executives outside the Web development team for resolution
Sharon is a graphic designer who is working with the Web team to develop a corporate intranet. The Web team has requested that Sharon send the completed graphics to them for incorporation into the site in time for the scheduled beta test. Sharon decides to send the files via e-mail because:
e-mail works well for exchanging files
The most basic collaboration tools for Web teams are:
e-mail, meetings, and telephone calls
Jana is creating images for her customer's Web site using an image-editing application that supports the PNG file format and layers. She places the individual components of each image on their own layers because:
each component can be manipulated independently of the entire image.
Zhang is a novice Web developer who was eager to add audio to his Web pages. After embedding an audio file on his home page, Zhang received some negative user feedback because:
embedded audio does not allow the user to choose whether to download it
Nicole is redesigning a corporate extranet to include Microsoft Word and Excel documents that she wants to make available to important customers. She decides to use ActiveX controls because they:
enable interactive content on the Web
The rules for well-formed XML documents require attribute values to be:
enclosed in quotation marks
Because your site is available to anyone with a browser, it is difficult to determine your audience on the Web. With this in mind, you should:
ensure that your site is easily accessible by considering all users
Because users tend to quickly scan Web pages to search for the information they need, you should design pages for maximum effectiveness by:
ensuring that each page contains approximately 50 percent less text than a printed version of the same information would contain
Barron is updating his company's intranet and wants to specify italic type for selected text. Which CSS style attribute should he change to do this?
font-style
Kari is updating her personal Web site and wants to specify bold font for selected text. Which CSS style attribute should she change to do this?
font-weight
When Amanda develops her Web sites, she likes to ensure that the text renders nicely on her pages by using TrueType fonts, which are:
fonts that can be rendered in any point-size value without degradation of letter quality
Deanna wants to create a Web site page structure in which certain information is visible and persistent while other information changes. She wants to display static navigation elements in a window alongside content elements that can scroll. What is the term for the scrollable region in which pages can be displayed?
frame
Hiroki is creating a new Web site for his fraternity and decides to use frames instead of tables for the Web page structure. He decides that frames would be more advantageous for his purpose because:
frames allow some content to remain fixed while other content changes
Dieter is developing an e-commerce Web site for his new online business. Colleagues who have similar businesses have told Dieter that in order to be successful, all e-commerce businesses must:
fulfill unmet needs for Internet users
During a project meeting, Fyodor informs his Web development team that he wants them to use image slicing to optimize the Web images they will be using on the company's new site. The purpose of image slicing is to:
give the appearance of faster loading because the user sees portions of the image before the entire image has downloaded
During a project meeting, Fyodor informs his Web development team that he wants them to use image slicing to optimize the Web images they will be using on the company's new site. The purpose of image slicing is to:
give the appearance of faster loading because the user sees portions of the image before the entire image has downloaded.
As a Web developer, you should always strive to create a well-designed Web site that makes users feel comfortable by enabling them to find content easily. You can accomplish this by ensuring the site uses:
good navigation.
Moshe is a Web instructor who has his own Web site that contains instructional material, which can be used as a reference by his students. Moshe likes to make liberal use of graphics and large-font text in his Web pages so that the pages appear more like slide presentations than pages from a textbook. He has learned that anti-aliased text works well for his purposes because the text:
has had the jagged edges smoothed by blurring the lines between text and background
Micah wants to make his completed Web site available to users on the World Wide Web. He decides to host his site through an Internet Service Provider (ISP) because:
he will have higher bandwidth available to his site, without the setup costs.
Marie has been hired to design a Web site for a new customer. She plans to use a Web page template because she has discovered that page templates:
help ensure that a site has a unified look and feel that does not vary from page to page
Hekla and her Web development team have created a mindmap, which effectively shows:
how a Web site's topics are interrelated
Benjamin is developing a new Web site for his company. He wants to develop the site hierarchy and name the site pages appropriately so that visitors can easily determine the content and depth of a page by simply viewing its URL. Which of the following is an example of the type of URL that would support Benjamin's goal?
http://www.thiscompany.com/officelocations.losangles.htm
Beverly is designing a Web page for a new service being offered by ABC Company. To effectively design her page, she should:
include one idea per paragraph
Consuelo is a Web designer who learned how to develop Web sites in the mid-1990s. She keeps abreast of changes in Web development technologies so she can keep her skills current, and she has discovered that the most recent trends in Web content have been toward:
increasingly up-to-date information and ease of collaboration
Frederic is designing a new Web site for a customer who loves the latest and most dazzling multimedia technology. In his most recent meeting with the customer, Frederic explained that he had reservations about using such technology because:
it is not supported by a user on a dial-up connection
Daphne is a highly sought-after Web designer who specializes in developing Web sites that are well-designed and easy to use. Her goal is to ensure that users understand how to navigate a site after:
just a few clicks.
Elad is using Mozilla Firefox to browse the World Wide Web. He encounters a file type that is not directly supported. The browser:
launches a plug-in application that is associated with that file type
You are updating your personal Web site and have decided to increase the "leading" between lines of text on your Web pages. Which CSS style attribute should you change to do this?
line-height
Denise is using a proprietary HTML application to create code for a Web page. Currently, the application is set to use HTML 4.01. To write the code to be as XHTML-compliant as possible, in case of an upgrade, Denise should ensure that all tags are typed in:
lowercase letters
Randy is a project manager who is leading a Web development team. She has scheduled weekly meetings with project team members for the duration of the project because:
meetings are helpful for planning and tracking progress
Sally is the project manager of a Web team that is developing a new site for a multinational company. During the initial development meeting, Sally stresses to her team of Web designers that their job is to create a Web site that:
meets the stakeholders' needs and that can be used by the site's target audience
An image tag is an example of:
metadata
An HTML e-mail marketing message:
must convey the central message quickly and concisely
Ernestine is updating her personal Web site and adds to the home page a file that is not natively supported by browsers. Which of the following files did Ernestine place on her Web page?
myFile.zip
When a search engine finds your site, you want a short explanation about the site to appear in the search engine results. What value must you specify in the <meta> tag name attribute so that the content attribute value will display the explanation you want?
name="description"
Which cookie parameter is the only one required to generate a cookie?
name=value
As you develop your Web site, you want to ensure that visitors know what to expect when they visit your site. When browsing the Web, most site visitors expect to see common layout formats applied to Web pages, such as:
navigation elements located on the left and top margins
Karen is using a GUI Web-development application to build a new Web site. She has just finished creating a template page that contains the layout, fonts and menu items for all other pages in the site. However, Karen neglected to specify areas of the template that can be modified. This means that:
nothing can be added or changed on the page, rendering the template useless.
Terri is using the JavaScript close() method to close a window object named myWindow. Which of the following illustrates the correct dot notation syntax that Terri should use in her close() method?
onClick="myWindow.close()"
Chandra is the owner of a large travel agency. She periodically sends promotional e-mails to all customers who subscribe to the agency's monthly magazine, which introduces upcoming tours. Her customers can unsubscribe themselves if they do not want to continue receiving the messages. What is the term for this type of e-mail?
opt-out e-mail
Janna updated her company's Web site and made it very graphic-intensive to illustrate the variety of products her company sells. When the site went live, customers started to express frustration. Although users expect to see images on Web pages, they may become frustrated if:
pages load too slowly
Which of the following JavaScript statements uses correct dot notation syntax?
parentObjectName.objectName.objectProperty
Kari is developing a new Web site for XFactor Toys, Inc., and has scheduled a meeting with the project stakeholders to determine and documents the goals of the Web site and the tasks that need to be performed to achieve those goals. In other words, Kari must document the:
project scope
Ellen is an experienced Web designer who creates Web sites for entrepreneurs and start-up businesses that normally do not employ their own Web development staff. Ellen documents each development project because documenting a project:
promotes team member accountability and enables stakeholders to monitor project stages
Amy and her Web development team are developing a new e-commerce site for an important customer. During the executing and controlling phases of the project, Amy uses a project tracking report to:
provide a record of the team members who worked on tasks, and the dates they started and completed them
When new syndicated feeds become available, an aggregator:
provides links to the new content
Zoltan is a novice Web designer for his company, and he is learning the procedures and protocols for creating and updating the company's Web pages. His Web project leader has told him that the most appropriate time to use a staging server is when:
redesigning the Web site
Hal wants to create a transparent image in an image-editing application. He can do this by:
removing background colors from the image
Reiko is updating her company's Web site, which contains a great number of very large images. She wants to shorten the download time of these images by dividing them into several smaller images. What is the term for this process?
slicing
You are developing the Web site for your company and you want to link the X/HTML documents to an external style sheet for formatting. Which file might you reference as your style sheet?
stylesheet.css
The sharing of content among different Web sites is called:
syndication
Moshi is updating his personal Web site. He decides to add a <meta> tag in the header section of his X/HTML document to identify:
the Web page author
Margo is updating her personal Web site and has added several Flash multimedia elements to her splash page. To streamline the process of presenting the Flash multimedia to her users, she should use JavaScript to:
test the user's browser for the Flash Player plug-in
You are updating a page on your company's Web site and want to underline non-hyperlinked text for emphasis. Which CSS style attribute should you change to do this?
text-decoration
Sheri wants to insert a Java applet into her Web page file. She wants to ensure that the applet will be truly platform-independent and fully supported even by older browsers. Which X/HTML tag should Sheri use to embed the applet into her Web page file?
the <applet> tag
Ray is updating the Web site for his company, which specializes in the manufacture of aircraft avionic components. Ray feels comfortable using jargon in the Web content because:
the Web site is intended exclusively for members of a particular industry.
An image's pixel dimensions refers to:
the amount of the user's screen that the image will fill
Dana has completed a Web site development project for her company. During the closing phase of the project, Dana is summoned into the IT director's office and told that the stakeholders are very pleased with the results of her efforts and anticipate a very successful Web site. The stakeholders consider the Web development project to be successful because:
the budget and time frame specified have not been exceeded, and the quality standards have been met
Fernando is a Web designer who contracts his services to entrepreneurs and owners of small and mid-size businesses. When he populates his Web pages, he likes to use content that is in the public domain whenever possible because:
the content is not copyrighted and may be used freely by anyone for any purpose
Which of the following is true of an RSS feed?
the contents of an RSS channel are called items
As a highly skilled, independent Web developer, you create Web sites for diverse businesses around the world. You can use color on a Web site to portray:
the culture, style and industry in which a company participates
Marissa is developing the project schedule for a Web development project that her team has been assigned. As part of the development schedule, Marissa is also going to provide a site rollout plan to detail:
the implementation steps for launching the site after it is built
On a Web site, theme characteristics should be consistent and support:
the metaphor
Arra is the Web site development project manager for Que Escalators, Inc. Que wants Arra to oversee the development of a new Web site. To ensure that the Web development project is successful, Arra has arranged a meeting with the project stakeholders to ensure that they understand and agree to:
the project objectives, assumptions, and constraints
Syndication is:
the sharing of content among different Web sites
Sue is a novice Web developer who has decided to develop her Web site using a GUI Web-development application because:
these tools reduce the time required to develop and manage a Web site
To design effective Web sites, you must understand the nature of the Internet and the technology available to the medium. The nature of the Internet can best be described as:
transactional
Samara is updating her company's Web site and wants to influence search engine results to increase the number of hits. Which guideline should she consider when developing and placing keywords in the <meta> tag?
use abbreviations, common misspellings, and both singular and plural spellings of keywords
You and your project team are currently in the design and analysis sub-phase of the executing phase of a Web development project. Ellen is a Web designer who has been assigned to create 'comps' or composites, during this phase. Comps are design sketches drawn by a Web designer to show:
ways that the Web site information architecture could be implemented.
You are using an image-editing application to create transparent images because you want the images to blend in with your Web page background as seamlessly as possible. In order to create the transparency:
you can remove background colors
Which of the following is a disadvantage to using stock photography images on a Web site?
you have less creative control