Webinars and Summits

What is the average opt in rate?

20-25%

A solo email refers to

A summit term that refers to an entire single email that a guest speaker sends out

What is the purpose of an online summit?

To build an email list

An opt in page is

a single webpage where customers can go and give their information (name and email) in exchange for something free such as an interview series, consultation or free download

If my client wants to do something out of the ":norm" you should

do what they want

You should ALWAYS turn off

double opt in

Affiliate links are

links that track the sale or promotion of an event or product. Most of the time, we use affiliate links to track expert promotion for summits.

A summit can be packaged and

sold for a profit

An opt in box is

the box on an opt in page where a customer enters in their information

How long is an interview typically live for?

48 hours

Typically how long does a replay period last in a summit?

72 hours

What is required to put on a Webinar

A registration page AND webinar software

A speaker page is

A single web page (landing page) that is used in an online summit. This is where the expert/speaker's interview is housed along with their free gift and bio.

A speaker promotion center is

A single web page that we sent summit guest experts in order to collect all of their promotional materials such as email copy, social media copy, affiliate links, speaker schedule and graphics

In Aweber, the welcome email should be

Added as the first email in a follow up series

What is the diff between a thank you page and a welcome email

After a person opts in, they are taken directly to the thank you page confirming their registration and then they receive the welcome email with all summit details

What are 2 primary ways to research experts for a summit?

Amazon and Alexa

A summit (aka online series/masterclass) refers to

An online interview series compiled of 21 experts that have agreed to be interviewd on a specific topic that they are an expert on. Then they agree to mail out to their email lists and communities asking them to sign up

When using mailchimp, the welcome email is set up under

Automate->Email->Welcome New Subscribers

What is best way to collect and organize summit speaker info such as their bio, headshot and promotion dates?

Create a jotform

After installing Wordpress and OptimizePress, what is FIRST thing you should do?

Create the summit opt in page

After editing an opt in page's SEO, you should

Debug the page with the FB debugger tool

Where should ALL summit files be stored?

Google drive or the client's choice of storage software

Where is Wordpress installed?

In my client's hosting account

Where do you turn the double opt in off?

In the email software such as Aweber or Mailchimp

Where does the welcome email go?

In the email software such as Aweber or mailchimp

Where does the thank you page link go?

In the opt in box set up within the email software

What is an "Exit intent" pop up

It's a pop up box that shows up when a person's mouse starts to leave the browser window

The survey should be created with what software?

Jotform or SurveyMonkey

Two diff types of webinars are

Live and Pre-recorded

Who writes the welcome email?

My client and/or their copywriter

Do you need to purchase Wordpress as a VA?

No

What does "og" stand for?

Open graph

The summit opt in order should be

Opt in->Thank you page ->Welcome email

What plugin should you use for affiliate/speaker tracking?

Pretty Links

Flow of a webinar registration is:

Registration page (connected to an email list)->Thank you page>-> Receive welcome email with info on how to get on the call.>Reminder emails should go out before the call

What does SEO stand for?

Search engine optimization

What is the next step when the replay period ends in a summit?

Send out the survey

AFter the summit opt in process is set up, I should now focus on

Speaker pages

What goes at the top of the summit opt in page?

Summit banner

The opt in page should contain a minimum of

Summit banner, opt in video and opt in box

Who purchases hosting such as GoDaddy, Hostgator or Bluehost?

The client

What is an "og" image?

The image preview that shows up when a web page is shared

What is an opt in rate?

The percentage of people who have opted in out of the total number of clicks or visitors

In a summit, after the last interview, what should happen next?

The replay should air

How is speaker promotion tracked?

Through affiliate link tracking

What is the purpose of an "Exit intent" pop up?

To get people to enter in their information when they start to leave the opt in page

How do you calculate the opt in rate?

Total number of opt ins divided by total number of clicks

Interviews should be uploaded to and housed in

Vimeo or youtube

Where do you connect an opt in box

You create a sign up form in the email software and copy and paste the HTML code into the opt in box element on your optimizepress page

A newsletter blurb is

a summit term for a small paragraph that our guest speakers put in their regularly scheduled newsletter to be email to their list

In most cases, webinars are

business related and are used as an authority building or relationship building tactic

Within OptimizePress you can

edit an opt in page's SEO

The purpose of the survey is to

find out exactly what area the audience needs help in so your client can conform their program(s) to meet their needs

Benefits of a webinar are

interaction through live chart between host and attendees and attendees themselves, ability to share your screen and your webcam, ability for your audience to ask questions and participate in polls and they can be recorded and repurposed later

Daily emails refers to

online summits only. AFter a 2 week promotional period, emails are sent through the email marketing service provider to those who have signed up to receive the summit/interviews. One email per day is then sent to that email list with the link to watch the day's interview

A summit banner should be full-width across the page

only if the banner is big enough. If the banner is too small, it will look distorted and/or pixelated

The very first thing I should do after I have completed the entire set up of a summit opt in page/process is

test it

Promotional period refers to

the 2 week period for a summit before it goes "live". This is the time that guest experts send out promotions to their communities and email lists asking them to sign up