What is Marketing?
As a Marketer you are creating an exchange process for a company. What is your main responsibility?
Managing Value Exchange
The term that best describes the process of identifying, satisfying, and maintaining customer relationships is:
Marketing
Company Strategy
Marketing Concept
A process in Marketing involving a provider, a customer, a product, and a transaction is known as:
Marketing Mix
High Lifetime Value Customers
Measure and Improve Satisfaction
Homeless Housing Nonprofit
Meeting and Getting Acquainted Stage
The Road Home Organization
Non-Profit Organization
Customer Lifetime Value
Prediction of Profit from Customer Relationship
A company like Gillette, which focuses on producing the best possible disposable razors, is an example of a company following which orientation concept?
Product Concept
Ford's Philosophy
Product Concept
Marketing strategy uses Customer Relationship Management to help organizations:
Retain their customers
Abby's Purchase
Sales
Email Marketing
Sales Concept
The process of creating a unique name and image for a product in the consumers' mind is known as:
branding
Marketing department can also:
communicate customer needs and desired feature updates for the product
When a customer like Wanda expresses a preference, marketers believe she becomes more committed to that product. This is an example of:
customer commitment
A company that offers loyalty programs and personalized recommendations to its customers is using which strategy to retain customers?
customer relationship management
An organization that aims to reduce its carbon footprint and promote sustainability in its operations is focusing on what type of societal benefit?
environmental conservation
Marketing's ability to:
highlight solutions to problems
Definition of:
marketing
A company that designs its products based on customer feedback and preferences is following which orientation concept?
marketing concept
A company that focuses on providing exceptional customer service and building long-term relationships with its clients is following which orientation concept?
marketing concept
Non-profit organization focusing on regional wildlife needs and social media awareness is in what relationship management stage?
meeting and getting acquainted stage
Doctors Without Borders is an example of a:
non-profit organization
IBM's focus on continuous device development exemplifies which orientation concept?
product concept
Accounting software company's frequent follow-ups with declined businesses represent which orientation concept?
sales concept
The paid announcement in various media forms calling public attention to a need, product, service, or company for the purpose of selling something is the description of which Marketing tool?
Advertising
Jose needs a new mountain bike since his old one was run over by the garbage truck. He has seen the Trek bike company sponsoring races and seen its logos worn by top riders, so he decides to purchase a Trek bike. Jose was influenced by which Marketing tool?
Brand Promotion
The Geneva Steel company sells its raw steel to WEXCO, an automotive windshield wiper manufacturing company. This transaction is known as a:
Business-to-Business (B2B) Transaction
The Wexco Corporation, an automotive windshield wiper company, sells its products exclusively to Ford Motor Company. What type of business is Wexco?
Business-to-business (B2B) transaction
After looking through the Container Store catalogue you discover the perfect components you didn't know you needed to make your small living room closet more useful for you. Marketing just highlighted a benefit for:
Consumer Needs
Indiegogo's Marketing Benefit
Creates Satisfying Products
Nate's Role
Customer
During the holiday season, a regional radio organization collaborates with its affiliate radio stations to broadcast from local homeless shelters, raising awareness and collecting donations. What benefit does this provide for society?
Highlighting an area in society that needs raised awareness
A business has developed a product, but is unsure where to focus its efforts to sell the product. Marketing can help this company by:
Identifying Target Market
You are looking for a solution to organize your small closet. After visiting the IKEA website you discover the perfect components to make your closet more useful. What benefit does marketing highlight for you?
You, the consumer
Example of:
a comprehensive and effective marketing strategy to satisfy and retain customers
Banner ad displaying a car is an example of what marketing tool?
advertising
