Yahoo DSP Certification Training

Which of the following scenarios are applicable ways to mix and match your audiences in Composite Audiences? - Use "and" logic with your imported first party audience and another relevant audience to fine tune your targeted users - Combine a Yahoo Interest Audience and exclude a Purchase Receipt Audience of your advertiser's competitor brands to find new prospects for your brand - Layer a Conversion Pixel audience and a Purchase Receipt audience to find the overlap of users with Yahoo! emails -All of the above

- All of the above ✅ ⬇️ - Use "and" logic with your imported first party audience and another relevant audience to fine tune your targeted users - Combine a Yahoo Interest Audience and exclude a Purchase Receipt Audience of your advertiser's competitor brands to find new prospects for your brand - Layer a Conversion Pixel audience and a Purchase Receipt audience to find the overlap of users with Yahoo! emails (SECTION: Audience Builder)

Which of the following are benefits of Search Keyword Audiences? (Select 3 Correct Responses). - Find users who are receiving emails with certain keywords from specific domains - Competitive conquesting - Discover users who clicked or queried keywords or phrases - Understand user intent as it relates to your advertiser or product

- Competitive conquesting - Discover users who clicked or queried keywords or phrases - Understand user intent as it relates to your advertiser or product (SECTION: Audience Builder)

Which goal type(s) are best suited for performance advertisers using Predictive Audiences? Select all that apply. - Cost Per Install (CPI) - Cost Per Click (CPC) - Max Viewability - Cost Per Action (CPA)

- Cost Per Install (CPI) - Cost Per Click (CPC) - Cost Per Action (CPA) - EXPLANATION: Predictive Audiences are strongly recommended to use on lines targeting performance goals.

As an advertiser, which of the following is a correct use case for Mail Domain audiences? Select all that apply. - I want to target users receiving emails from my competitors to target for competitive conquesting. - I want to find what specific products users bought from my website. - I want to target a mail domain category while excluding users receiving emails from my website to target new users. - I want to retarget users who have signed up for my website's mailing list.

- I want to target users receiving emails from my competitors to target for competitive conquesting. - I want to target a mail domain category while excluding users receiving emails from my website to target new users. - I want to retarget users who have signed up for my website's mailing list.

What are the two types of Yahoo Standard Audiences? - Interest and Household & Lifestages - Tailored and Mail Domain - Demographic and Lifestvle - Co-Branded and First Party

- Interest and Household & Lifestages (SECTION: AUDIENCE BUILDER)

Where can you discover and access our catalog of premium owned and operated and third-party inventory, including homepage takeovers and sponsorships? - Apps and Site Lists - Inventory Storefront - Public Deals - Deal Agreements

- Inventory Storefront (SECTION: INVENTORY)

Which of the following is NOT a benefit of having direct access to premium inventory through the Yahoo DSP? - More access to user-generated content - More confidence in the quality of the inventory - Cost benefits - Better targeting

- More access to user-generated content (SECTION: DSP OVERVIEW)

Which tool in the DS can help you find the best path to your audience and efficiently allocate media spend across various channels, formats, and more? - C Line Forecaster - Deal Troubleshooter - Inventory Storefront - Omniscope

- Omniscope (SECTION: Insights and Planning)

Which of the following are true with regard to registering a Public Deal? Select all that apply. - Once registered, you can target your deals under the Exchanges and Deals column in line targeting. - Deals that have been registered will then be available for targeting. - Deals can be registered directly in the Public Deals tab. - Deals can only be registered at the seat level and can't be assigned to specific advertisers within the seat.

- Once registered, you can target your deals under the Exchanges and Deals column in line targeting. - Deals that have been registered will then be available for targeting. - Deals can be registered directly in the Public Deals tab. - EXPLANATION: Deals can be registered directly in the Public Deals tab for an entire seat or for specific advertisers. After registering a Deal, it will be available for targeting under the Exchanges and Deals column in line targeting.

How do Programmatic Guaranteed deals differ from standard Deal IDs? - Programmatic Guaranteed deals are negotiated upfront with required spend and targeting parameters - You cannot edit audience targeting on standard Deal IDs once you set them live - You cannot run conversion pixels with Programmatic Guaranteed deals - Deal IDs have required minimum spend

- Programmatic Guaranteed deals are negotiated upfront with required spend and targeting parameters (SECTION: INVENTORY)

Which of the following audience types can you use as a seed when building Lookalike Audiences? Select all that apply. - Composite audiences - Purchase Receipt audiences - Conversion pixels - Mail Domain audiences

- Purchase Receipt audiences - Conversion pixels - Mail Domain audiences - EXPLANATION: You can model off of device IDs, email lists, IP address lists, retargeting and conversion rules, mail domain, purchase receipts, POI Data, and even client first party data when building a Lookalike! ****Composites are their own audience and cannot be modeled.****

If you want to find users who purchased a video game console in the past year, which audience type could you utilize? - Point of Interest - Predictive Audiences built off a site conversion pixel - Search Keyword - Purchase Receipts

- Purchase Receipts (SECTION: Audience Builder)

Which audience type can you use if you want to retarget users who were served an impression on CTV lines? - Device ID Lists - Re-Engagement Audiences - Lookalike Audiences - Predictive Audiences

- Re-Engagement Audiences (SECTION: Audience Builder)

Which of the following is a correct use case of Search Keyword audiences? Select all that apply. - Target users searching for your advertiser's products. - Find users who are searching for terms related to your advertiser's competitors for competitive conquesting. - Identify users who have browsed your advertiser's competitors' websites. - Discover what users are searching for within their Yahoo Mail accounts.

- Target users searching for your advertiser's products. - Find users who are searching for terms related to your advertiser's competitors for competitive conquesting. - EXPLANATION: Yahoo Search Keyword audiences are great to use to find users searching for anything across Yahoo Search, including both your advertiser's and your competitor's products and services.

Once Programmatic Guaranteed deal negotiations are finalized, where in the DSP can you review and accept the deal? - No action is required - The Public Deals tab - Inventory Storefront - The Deal Agreements tab

- The Deal Agreements tab (SECTION: INVENTORY)

Where can you access deals, including always-on, owned and operated, and third party deals? - The Public Deals tab - Deal Agreements - The 'Exchanges and Deals' tab under Line Targeting - Registered Deals Dashboard

- The Public Deals tab (SECTION: INVENTORY)

Which of the following are benefits of the Digital-Out-Of-Home Planner tool? (Select 3 Correct Responses) - Upload a specific list of latitude and longitude values or individual addresses to customize your plan - Get a holistic overview of screens available based on your plan - Target specific venue types such as airports, gas stations, grocery stores, and more - Build customized audiences based on your selections

- Upload a specific list of latitude and longitude values or individual addresses to customize your plan - Get a holistic overview of screens available based on your plan - Target specific venue types such as airports, gas stations, grocery stores, and more (SECTION: Insights and planning)

Which of the following is a true statement about Campaigns: - It is mandatory to set a frequency cap at the campaign level - Packages are automatically enabled for every campaign - Pacing is controlled at the campaign level - You can run lines with different channel types under the same campaign

- You can run lines with different channel types under the same campaign (SECTION: Navigation & Workflow)

Most configurations are set at the _________ level. - Line - Campaign - Seat - Advertiser

Advertiser - EXPLANATION: Most configurations are set at the advertiser level, making it seamless and efficient to apply and use your settings across all campaigns under that advertiser.

If a comparison audience of females indexes 15% higher against travel than the baseline audience, we can also say that females have a higher ___________ towards travel than the baseline audience. - Interest - Subscription - Performance - Affinity

Affinity - EXPLANATION: Affinity measures the likelihood of a comparison audience to demonstrate behaviors or characteristics similar to a baseline audience group.

Which of the following inventory opportunities can you explore under the Inventory Storefront tab? Select all that apply. - Sponsorships across premium publishers - Programmatic Guaranteed TV deals - Yahoo Finance takeovers - Deal IDs for DOOH

All the above. - EXPLANATION: Think of Inventory Storefront as the DSP's one-stop-shop to discover and secure featured and other reservable inventory across all formats.

Which of the following is a correct use case of bid multipliers? Select all that apply. - Decreasing your multiplier on a low performing domain. - Setting different multiplier values on multiple pixels associated to your line. - Bidding higher on a higher performing ad. - Changing a dimension's multiplier to O to exclude it from targeting.

All the above. - EXPLANATION: Those are all correct use cases of bid multipliers.

Which of the following can be done within the Ads tab? - Schedule flights to control when specific creatives run. - Browse performance metrics for live creatives. - Preview a visual of the creative. - Link a creative to the line.

All the above. - EXPLANATION: There are many advanced features to customize your creative strategy within the Ads tab.

Omniscope can help you answer the following questions: Select all that apply. - Should I buy a specificsite? - Which device type is performing best? - How should I reach my target audience? - What is my optimal budget allocation?

All the above. ✅ - EXPLANATION: Omniscope can do all of these things - and even more!

The ___________________ allows users to check on overall campaign health without having to exit the campaign level dashboard. - Campaign Explorer - Insights - Report Builder - Campaign Performance Report

Campaign Performance Report - EXPLANATION: The Campaign Performance Report is a one-stop-shop to gauge the health of campaign delivery and performance through interactive charts detailing campaign data.

What is unique about Purchase Receipt audiences? - Data is from actual purchases from Yahoo and AOL users' emails. - Data is from purchases verified by credit card companies

Data is from actual purchases from Yahoo and AOL users' emails. - EXPLANATION: Purchase Receipt audiences are based on actual, anonymized purchase confirmation emails in Yahoo and AOL users' inboxes.

If your line item is targeting a custom Deal and is not delivering as expected, check into the reasons for under-delivery by navigating to the ______________ sub tab under Insights. - Sites - Deal Troubleshooting - Exchanges - Overview

Deal Troubleshooting - EXPLANATION: The Deal Troubleshooting tool is incredibly useful to identify the cause of any issues related to deal ID delivery.

TRUE OR FALSE: When accepting a Programmatic Guaranteed deal, you must manually set up a new campaign and line item in the DSP.

FALSE - EXPLANATION: One benefit of Programmatic Guaranteed deals is that campaigns and lines will be set up automatically in the DSP for each deal within in the agreement.

TRUE OR FALSE: When creating an Email Address Audience, the DSP can only match Yahoo email addresses to users' profiles.

FALSE - EXPLANATION: The DSP can also match non Yahoo email addresses to Yahoo user profiles if they are listed as an alternate address in their Yahoo email account profile.

TRUE OR FALSE: The Yahoo DSP is a standalone platform and is NOT part of a Unified Stack that includes an SSP.

FALSE (SECTION: DSP OVERVIEW)

Which of the following best describes the main use of the Inventory tab in the DSP? - Adjust bid prices for specific packages and lines. - Find relevant opportunities across direct deals and open exchanges. - Browse custom audiences you've created in the DSP. - Schedule automated campaign reports to be delivered at specific times.

Find relevant opportunities across direct deals and open exchanges. - EXPLANATION: Use the Inventory tab explore inventory opportunities across various sources.

Which of the following is a required filter when using the Digital-Out-Of-Home Planner? - Ad Type - SSP - Venue Type - Location

Location - EXPLANATION: Location is a required filter in order to accurately identify DOOH placements.

Which audience allows you to increase scale and reach across a specific segment of users, without losing relevance to the seed audience? - Predictive Audiences - Lookalike Audiences

Lookalike Audiences - EXPLANATION: Lookalike audiences are great for brand advertisers, and allow you to increase scale and reach across a specific segment of users, without losing relevance to the seed audience.

Audience Category: Lookalike or Predictive? Objective: Find users who are similar to the seed audience -OR- Objective: Estimate likelihood of users to convert in the near future. Use Cases: Cost Per Action (CPA), Cost Per App Install (CPI) -OR- Use Cases: CRM expansion, search/mail retargeting expansion Advertiser Type: Performance Advertisers -OR- Advertiser Type: Brand Advertisers

Lookalike- - Objective: Find users who are similar to the seed audience. - Use Cases: CRM expansion, search/mail retargeting expansion -Advertiser Type: Brand Advertisers ———————————————————————————————— Predictive- - Objective: Estimate likelihood of users to convert in the near future. - Use Cases: Cost Per Action (CPA), Cost Per App Install (CPI) - Advertiser Type: Performance Advertisers - EXPLANATION: - Lookalike Audiences for brand expansion: Create an audience of people who are similar to those in a seed audience. - Predictive Audiences for performance: Create an audience of people who are likely to take the same action as a seed audience.

Which of the following is not a benefit of having direct access to premium inventory through the Yahoo DSP? - More confidence in the quality of the inventory - More access to user-generated content - Cost benefits - Better targeting

More access to user-generated content

______________ is a tool that allows advertisers to see the optimal path into publishers and inventory across platforms, taking into account things like price, auction dynamic, duplication, and more. - Omniscope - ConnectiD - Unified Stack - Programmatic Guaranteed

Omniscope

Creating a ____________ within a campaign is beneficial because it allows lines to be grouped together, specific flight dates and budgets to be assigned and auto-optimized between lines. - Line Item - Campaign - Package - User Group

Package - EXPLANATION: Packages can be used to better organize and optimize your campaigns by grouping related line items together.

To optimize your line towards a CPA goal, you must assign a ____________ to your line item. - Contextual targeting group - Viewability threshold - Bid multiplier - Pixel

Pixel - EXPLANATION: In order to optimize your line towards a CPA goal, you must assign a pixel to your line when creating or editing it.

Which audience type is best suited for performance advertisers who are focused on driving conversions? - Predictive Audiences - Lookalike Audiences

Predictive Audiences - EXPLANATION: Predictive Audiences are best suited for performance advertisers, especially those focused on driving conversions.

Which of the following audience types are only available in the Advertiser Level Audience Builder? - Search Keyword - Purchase Receipt - Yahoo Standard - Predictive Audiences

Predictive Audiences - EXPLANATION: Since Predictive Audiences are built using advertiser specific data, they can only be built at the advertiser level. All of the other audience types are available at both the Seat and Advertiser Level Audience Builder.

Which of the following is the most comprehensive and flexible reporting tool in the DSP? - Report Builder - Conversion Lag Report - Campaign Explorer - Campaign Report

Report builder - EXPLANATION: Report Builder lets you easily choose the interval to view key delivery and performance metrics. This is the most commonly used report in the DSP!

TRUE OR FALSE: The Yahoo DSP is bid agnostic even though it has its own SSP.

TRUE

TRUE OR FALSE? 80% of Yahoo's Advanced TV bid requests in the United States can be mapped to a ConnectiD.

TRUE

TRUE OR FALSE? Purchase receipt data from Yahoo mail can help you measure and optimize incremental sales lift for your next campaign.

TRUE

TRUE OR FALSE? Yahoo's DSP can offer cost benefits to advertisers because it has a large pool of owned and operated inventory.

TRUE

TRUE OR FALSE: With Composites, you can mix and match segments across your data, as well as any Advertiser Custom audiences, Yahoo Custom audiences, Yahoo Standard Audiences, or third-party taxonomies.

TRUE - EXPLANATION: Composites allow you to mix and match segments across your data, Yahoo data, and also third-party taxonomies!

TRUE OR FALSE: Users may assign a default template to be inherited by all new lines under the advertiser.

TRUE - EXPLANATION: Targeting Templates enable users to save targeting configurations which can be applied to multiple line targeting settings across different campaigns under the advertiser. This feature also allows users to assign a default template to be inherited by all lines under the advertiser.

TRUE OR FALSE: The Targeting tab will automatically update its targeting options based on whichever channel type you selected during line creation.

TRUE - EXPLANATION: Targeting tab will only show targeting settings related to the channel type you chose during line creation (i.e. if you are running a CTV line, you'll only see targeting options related to CTV).

TRUE OR FALSE: Users can utilize Excel to build, QA and edit creatives in bulk.

TRUE - EXPLANATION: Utilizing Excel, you can bulk upload, QA, and edit up to 10,000 creatives at the same time!

TRUE OR FALSE: You can edit line properties, line targeting and creatives all within the in platform Bulk line Editor tool.

TRUE - EXPLANATION: With the Bulk Line Editor tool, you can edit the line properties, targeting, and ads; and even activate, deactivate, and archive groups of lines!

TRUE OR FALSE: Vizio ACR data powers the Yahoo Cross-Screen Planner.

TRUE - EXPLANATION: Yahoo has partnered with Vizio to incorporate their device-level viewership data directly into the Cross-Screen Planner tool! As a reminder. Yahoo is the exclusive DSP partner with access to the VIZIO Inscape data for planning, targeting and measurement.

TRUE OR FALSE: You can create deal IDs both individually and with bulk tools within the Registered Deals Dashboard.

TRUE - EXPLANATION: You can create deals individually in the platform or upload a spreadsheet to create multiple deals at once.

TRUE OR FALSE: When setting up a new campaign, you can set your Frequency Cap at both the line item and campaign level.

TRUE - EXPLANATION: You can set a frequency cap at any level in the hierarchy. This includes the advertiser, campaign, package, and line level.

TRUE OR FALSE: POI audiences are accurate to within one meter of your targeted point of interest.

TRUE - Point of Interest (POI) Location audiences allows you to target customers who are within one meter of your desired point of interest a given number of times within a specified period.

Which of the following premium inventory offerings can you access in the Yahoo DSP? • Pandora streaming audio • Yahoo Finance takeovers • All of the above • Fios household addressable

• All of the above ✅ • Pandora streaming audio • Yahoo Finance takeovers • Fios household addressable (SECTION: INVENTORY)

Which of the following tools can you utilize if you want to translate your linear TV plans to programmatic opportunities? • Cross-Screen Planner • Viewer Frequency Report • Omniscope • Report Builder

• Cross-Screen Planner (SECTION: Insights & planning)