Youtube marketing

estimated valuation of youtube

$170 billion

non-skipable six-second video

bumper

right of the feature video and above the video suggestion list; could appear below the video player on larger players

display

before, during, or after feature video; must be played before feature video starts or resumes

non-skipable video

semi-transparent blocks that appear on the lower 20% portion of your video

overlay

before, during, or after feature video; can be skipped after a short period of time

skipable video

the majority of youtube advertising is from ____

small businesses

display content that may be relevant to your video like products mentioned in the feature video

sponsored cards

youtube is the world's ____ website after google and facebook

third

ranking factors

video length and watch time, number of video views, user interaction, number of subscribers, new channel subscribers

when creating an ad, make sure to hook your audience in __ to __ seconds

15 to 60

how many monthly active users does youtube have

2 billion

how many employees does youtube have

2,000+

when was the first youtube video created and uploaded

2005

when did google buy youtube for $1.65 billion

2006

___ percent of youtube households income that is below $25K

5

____ percent users are male, ____ percent users are female

54, 46

what is the percentage of people who prefer video platforms like youtube to live television

60%

___ percent of youtube households average income level above $150K

9