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The combination of product lines offered by a manufacturer is called the product mix
制造商提供的产品系列的组合被称为产品组合
The idea behind marketing is
the activities buyers and sellers perform to facilitate mutually satisfying exchanges. 买方和卖方为促进相互满意的交流而进行的活动。
Benefit segment
A form of market segmentation based on groups or customers looking for specific features and worth in products. 一种基于群体或客户寻找产品的特定功能和价值的市场细分形式。
Marketing mix
A planned combination of the controllable elements—product, price, place, and promotion—of a product's marketing plan. 产品、价格、地点和促销等可控因素的计划组合。
Selecting which groups or segments an organization can serve profitably is called？
Blank 1: target Blank 2: marketing
Relationship marketing
Marketing activities aimed at establishing and managing long-term associations with customers. 旨在与客户建立和管理长期联系的营销活动。
Test marketing
Product development stage where a product and marketing plan are introduced to a sample population to obtain their opinions. 产品开发阶段，将产品和营销计划介绍给样本人群，以获得他们的意见。
If a student majors in marketing, which career options will be available? Accounting clerk Retail store manager Public relations Advertising
Retail store manager Public relations Advertising
Demographic segment
concerned with a population's size, age structure, geographic distribution, ethnic mix, and income distribution 关注人口的规模、年龄结构、地理分布、种族组合和收入分布
psychographic segmentation
looks at a consumer's attitudes, values, and personal interests 观察消费者的态度、价值观和个人兴趣。
Some B2B companies use intermediaries in the form of wholesalers or retailers to sell their products.
一些B2B公司使用批发商或零售商形式的中介机构来销售他们的产品。
One-to--one marketing focuses on developing a unique mix of goods and services for each individual customer
一对一营销的重点是为每个客户开发独特的商品和服务组合。
There is a wider variety of careers in marketing than in most business disciplines.
与大多数商业学科相比，市场营销中的职业种类更多。
Focusing on the goods that will earn the most profit will enable the organization to survive and expand to serve more consumer wants and needs.
专注于能够赚取最多利润的商品，将使组织能够生存和扩张，以服务更多消费者的愿望和需求。
Getting products to consumers when and where they are wanted is critical to market success. Many times it is the responsibility of intermediaries
在消费者需要的时间和地点将产品送到他们手中是市场成功的关键。很多时候，这是中介机构的责任。
When there is low competition, firms can use a skimming price strategy to recover research and development costs and make as much profit as possible.
当竞争不激烈时，企业可以使用撇脂价格策略来收回研究和开发成本，并尽可能多地赚取利润。
Reducing the number of new product ideas based on specific criteria is a function of product screening , whereas determining the profitability of those ideas is a function of product analysis
根据特定标准减少新产品创意的数量是产品筛选的功能，而确定这些创意的盈利能力是产品分析的功能。
Target marketing is selecting the groups or segments a business can serve profitably
目标营销是选择一个企业可以盈利的群体或细分市场
Oil-drilling bits, cash registers, office desks and business software are considered industrial or B2B goods
石油钻头、收银机、办公桌和商业软件被认为是工业或B2B商品。
The process of identifying factors that can affect marketing success is called environmental scanning
确定能够影响营销成功的因素的过程称为环境扫描
A key function of Blank marketing is to find a customer need and satisfy it with a product or service, thus facilitating a mutually satisfying exchang
空白营销的一个关键功能是找到客户的需求，并用产品或服务来满足它，从而促进双方满意的交流。
The factors that go into a marketing program: product, price, place, and promotion, are called the marketing mix
纳入营销方案的因素：产品、价格、地点和促销，被称为营销组合。
A dealer brand may also be called a: distributor brand house brand private label
经销商品牌也可以被称为：经销商品牌 自有品牌 自有品牌
Shifts in the U. S. population have created new challenges for marketers as they adjust their products to meet the tastes and preferences of the growing number of ethnic groups
美国人口的转变给营销人员带来了新的挑战，他们要调整自己的产品，以满足越来越多的族裔群体的口味和偏好。
A person responsible for one brand or product line is called a brand manager
负责一个品牌或产品系列的人被称为品牌经理。
Selecting which groups or segments an organization can serve profitably is called target marketing
选择一个组织可以为哪些群体或细分市场提供服务并从中获利，这被称为目标营销
