2. How to create effective text ads

Steps to create a text ad in Google Ads Follow this checklist to get started creating your first ad. Before your text ad starts showing to users, Google Ads reviews its content and formatting to make sure it meets our advertising policies.

Check off each item as you complete the task. 1. Sign in to your Google Ads account. 2. In the page menu on the left, select Ads & Extensions. 3. Select the + button and choose the Text Ad option. 4. Enter a URL, headline, and description. Remember that you can also enter the optional Path fields. As you type, a preview of the mobile and desktop version of your ad will appear. 5. When you're satisfied with your new text ad, select Save Ad.

Best practices for excellent Google Ads creatives

Implement three to five ads per ad group The more ads present in an ad group, the more options you'll have for success in an auction. Optimize your ad rotation for clicks or conversions Optimizing your ad rotation will allow the system to serve the ideal ad for the specific circumstances of each auction. Use at least three extensions for each campaign or ad group At the time of each auction, your ad will be assembled with the most appealing extensions. More eligible extensions give your ads more opportunity to meet users' specific needs.

Knowledge check How many ads should you be implementing per ad group? Three to five Only one One or two Two to three

It's highly recommended to have three to five ads per ad group. The more ads you have, the more options you'll have for success in an auction.

Tip

When you rotate your ads to optimize for clicks or conversions, ad groups with three or more high-quality ads may receive up to 15% more clicks or conversions, compared to ad groups with one or two ads. That's because Google selects the best ad for every auction, ensuring the right message gets in front of the right customer. When combined with three or more ad extensions, this best practice can result in even better performance.