230 final freed
what is an internal preview
-type of transition -a statement in the body of the speech that lets the audience know what the speaker is going to discuss next
what is an internal summary
-type of transition -a statement in the body of the speech that summarizes the speakers preceding point or points
what is analogical reasoning
-valid vs. invalid -reasoning in which a speaker compares two similar cases and infers that what is true for first case is also true for the second case
what are some challenges in persuasive speaking
-you deal with controversial topics that touch your listeners basic attitudes, values, and beliefs -contend with audiences knowledge of a topic and their stances on that topic
what are the steps of the 8 step speech process
1) topic, purpose 2) speaker's acknowledge 3) audience analysis 4) research 5) preparation outline 6) revise 7) visual aids 8) speaking notes and practice
what is the third step of monroe's motivated sequence
satisfaction, provide a solution to the problem
what are the 4 types of reasoning
specific instances, principle, casual, analogical
what is a speech of introduction
speech that introduces the main speaker to the audince
what is a commemorative speech
speech that pays tribute to a person, a group of people, an institution, or an idea
what is a speech of presentation
speech that presents someone a gift, an award, or some other form of public recognition
what is evidence
supporting materials used to prove or disprove something
what is denotative meaning
the literal or dictionary meaning of a word or phrase
what is connotative meaning
the meaning suggested by the associations or emotions triggered by a word or phrase
what does it mean mental dialogue with the audience
the mental give-and-take between speaker and listener during a persuasive speech
what is Aristole's pathos
the name used by Aristole for what modern students of communications refer to as emotional appeal
what is Aristotle's logos
the name used by Aristotle for the logical appeal of a speaker. the two major elements of logos are evidence and reasoning
what is burden of proof
the obligation facing a persuasive speaker to prove that a change from current policy is necessary
what is rythym
the pattern of sound in a speech created by the choice and arrangement of words
what is a target audience
the portion of the whole audience that the speaker most wants to persuade
what is persuasion
the process of creating, reinforcing, or changing peoples belifes or actions
what is reasoning
the process of drawing a conclusion on the basis of evidence
what is a thesaurus
a book of synonyms
wha is a preview statement
a statement in the introduction of a speech that identifies the main points to be discussed in the body
what is the fifth step of monroe's motivated sequence
action, ready to call for a plan of action, say exactly what you want the audience to do
how can you use language appopriately
adapting to the particular occasion, audience, and topic at hand-to the occasion -to the audience -to the topic -to the speaker
how can you use language clearly
allows listeners to grasp your meaning immediately -use familiar words -use concrete words -use abstract words -eliminate clutter
what is the purpose of a commemorative speech
to inspire audience, arouse and heighten their appreciation of or admiration for the person, institution, or idea you are praising
what is the main purpose of a speech of presentation
to tell the audience why the recipient is receiving the award
how many main points are usually used in a speech
two-five
importance of language in a commemorative speech
use language imaginatively to invest the occasion with dignity, meaning, and honest emotion
what are some tips for using evidence
use specific evidence, use novel evidence, use evidence from credible sources, make clear the point of your evidence
what is the fourth step of monroe's motivated sequence
visualization, intensify desire for it by visualizing its benefits
what are the informative organizational patterns
chronological, spatial, casual, problem-solution, topical
what are the factors of credibility
competence and character
what is clutter
discourse that takes many more words than are necessary to express an idea
what are abstract words
words that refer to ideas or concepts
what are concrete words
words that refer to tangible objects
what are the types of claims
fact, value, policy
what is an ad hominem
fallacy hat attacks a person rather than dealing with the real issue in dispute
what is a red herring
fallacy that introduces an irrelevant issue to divert attention from the subject under discussion
what are hasty generalizations
fallacy where a speaker jumps to conclusion on the basis of insufficient evidence
what is an appeal to novelty
fallacy which assumes that something new is automatically better than something old
what is an appeal to tradition
fallacy which assumes that something old is automatically better than something new
what are the emotional appeals
fear, compassion, pride, anger, guilt, and reverence
how can you use language vividly
helps bring your speech to life -use imagery (concrete words, simile, metaphor -use rythym (parallelism, repetition, alliteration, antithesis)
what are the types of credibility
initial, derived, terminal
what are main points
major points developed in the body of the speech, central features of your speech
what is the problem-solution organizational pattern
method of speech organization in which the first main point deals with the existence of a problem and the second main point presents a solution to the problem
what is the chronological organizational pattern
method of speech organization in which the main points follow a time pattern
what is the second step of monroe's motivated sequence
need, make the audience feel the need for change, illustrate problem with strong supporting materials
what are the three basic issues for a claim of policy
need, plan, and practicality
what is strategic organization
putting a speech together in a particular way to achieve a particular result with a particular audience
what is the topical organizational pattern
-a method of speech organization in which the main points divide the topic into logical and consistent subtopics -subdivisions are usually a reason why the speaker believes a certain point of view
what is a claim of fact
-a question about the truth or falsity of an assertion -usually organized topically
what is a claim of policy
-a question about whether a specific course of action should or should not be taken -goes beyond a question of fact, or value -goal is to gain passive agreement r to motivate immediate action from listeners
what are the fallacies
-an error in reasoning -hasty generalizations, false cause, invalid analogy, bandwagon, red herring, ad hominem, either-or, slippery slope, appeal to tradition, appeal to novelty
why is organization important
-audience finds speakers more competent, and trustworthy -can boost confidence -improve ability to deliver message clearly
what are some ways of using inclusive language
-avoid the generic "He" -avoid the use of "men" when referring to both men and women -avoid stereotyping jobs and social roles by gender -use names that groups use to identify themselves, avoid offensive naming
what are the guidelines for speech of introductions
-be brief -make sure your remarks are completely accurate -adapt your remarks to the occasion -adapt your remarks to the main speaker -adapt your remarks to the audience -try to create a sense of anticipation and drama
what are the elements of an argument
-claim- what your want people to do your think -data- evidence to back up claim -warrant- evidence and how they connect
what is reasoning from principle
-deductive, false premise -reasoning that moves from a general principle to a specific conclusion
what is casual reasoning
-false cause -reasoning that seeks to establish the relationship between causes and effects
what are the four objective of an introduction
-get the attention and interest of your audience -reveal your topic of your speech -establish your credibility and goodwill -preview the body of the speech
what is reasoning from specific instances
-inductive, hasty generaliztion -reasoning that moves from particular facts to a general conclusion -fair, unbiased, and representative
what are the three basic parts of a speech
-introduction -body -conclusion
what are some tips for preparing main points
-keep main points separate, clearly independent of each other -use consistent wording pattern -allow sufficient time to develop each main point -use supporting materials to back up
what are some tips for preparing the conclusion
-look for possible conclusion material when researching -conclude with a bang, be creative -keep conclusion short 5-10 percent of speech -work the conclusion out in detail
what are supporting materials
-materials used to support a speaker's ideas -three major kinds are examples, statistics, and testimony
what is the spatial organizational pattern
-method of speech in which the main points follow a directional pattern (top to bottom, left to right, north to south)
what is the casual organizational pattern
-method of speech organization in which the main points show a cause-effect relationship -two main points cause & effect
what are some organizational patterns for organizing questions of policy
-problem-solution order -problem-cause-solution order -comparative advantages order -monroe's motivated sequence
what are some ways of gaining the attention of an audience
-relate topic to audience, how the topic effects them directly -use vivid language -state the importance of your topic and why they should think so too -startle listeners with an arresting or intriguing statement -use a series of statements to arouse curiosity -question the audience -use quatation
what does ethos refer to
-source credibility -factors of credibility, types of credibility
what are some ways to reinforce your central idea
-summarize your speech -end with a quotation -make a dramatic statement -refer to the introduction
what are the two functions of a conclusion
-to let he audience know you are ending the speech -reinforce the audiences understanding of or commitment to the central idea
what are the tips for preparing the introduction
1. keep the introduction relatively brief (10-20 percent of speech) 2. look for introductory materials during researching 3. be creative 4. finish preparing body of speech before finalizing introduction 5. work out introduction in detail 6. wait until audience is paying attention, then start the speech
what is a crescendo ending
a conclusion in which the speech builds to a zenith of power and intensity
what is a dissolve ending
a conclusion that generates emotional appeal by fading step by step to a dramatic final statement
what is a false cause
a fallacy in which a speaker mistakenly assumes that because one event follows another, the first event is the cause of the second
what is either-or
a fallacy that forces listeners to choose between two alternatives when more than two alternatives exist
what is a bandwagon
a fallacy which assumes that because something is popular, it is therefore good, correct, or desirable
what is a slippery slope
a fallacy which assumes that taking a first step will lead to a subsequent steps that cannot be prevented
what is a problem-solution order
a method of organizing persuasive speeches in which the first main point deals with the existence of a problem and the second main point deals presents a solution to the problem
what is a problem-cause-solution order
a method of organizing persuasive speeches in which the first main point identifies a problem, the second main point analyzes the causes of the problem, and the third presents a solution to the problem
what is the monroe's motivated sequence order
a method of organizing persuasive speeches that seek immediate action. the five steps of the motivated sequence are attention, need, satisfaction, visualization, and action -tailor-made for policy speeches that call for immediate action
what is a comparative advantages order
a method or persuasive speeches in which each main point explains why a speaker's solution to a problem is preferable to other proposed solutions
what does it mean to gain passive agreement
a persuasive speech in which the speakers goal is to convince the audience that a given policy is desirable without encouraging the audience to take action in support of the policy
what does it mean to gain immediate action
a persuasive speech in which the speakers goal is to convince the audience to take action in support of a given policy
What is a claim of value?
a question about the worth, rightness, morality, and so forth of an idea or action
what is a rhetorical question
a question that the audience answers mentally rather than out loud, does not require an answer
what is an acceptance speech
a speech that gives thanks for a gift, an award, or some other form of public recognition
what is practicality
a third basic issue in analyzing a question of policy: will the speaker's plan solve the problem? will it create new and more serious problems?
what is cliche
a trite or overused exression
what are connectives
a word or phrase that connects the ideas of a speech and indicates the relationship between them
what are transitions
a word or phrase that indicates when a speaker has finished one thought and is moving on to another
what is invalid anaolgy
an analogy in which the two cases being compared are not essentially alike
what is a simile
an explicit comparison, introduced with the work "like" or "as" between things that are essentially different yet have something in common
what is a metaphor
an implicit comparison, not introduced with the word "like" or "as" between two things that are essentially different yet have something in common
what is the first step of monroe's motivated sequences
attention: gain the audiences attention
how can credibility be established
education level, experiences related to the topic, research
what are some ways to enhance your credibility
explain your competence, establish common ground with your audience, deliver speech fluently, expressively, and with conviction
what is competence
how an audience regards a speaker's intelligence, expertise, and knowledge of the subject
what is character
how an audience regards a speaker's sincerity, trustworthiness, and concern for the well-being of he audience
what is inclusive language
language that does not stereotype, demean, or patronize people on the basis of gender, race, religion, disability, sexual orientation, or other factors
how to handle a direct question
present a cue for the audience to answer, wait for the audiences response, respond to the audiences answer, prepare the unexpected
what is credibility
the audiences perception of whether a speaker is qualified to speak on a given topic
what is credibility
the audiences perception of whether a speaker is qualified to speak on a given topic. the two major forms influencing speakers credibility are competence and character
what is goodwill
the audiences perception of whether the speaker has the best interests of the audience in mind
what is terminal credibility
the credibility of a speaker at the end of the speech
what is initial credibility
the credibility of a speaker before she or he starts to speak
what is derived credibility
the credibility of a speaker produced by everything she or he says and does during the speech
what is need
the first basic issue in analyzing a question of policy: is there a serious problem or need that requires a change from current policy?
what is an antithesis
the juxaposition of contrasting idea, usually in parallel structures
what is a plan
the second basic issue in analyzing a question of policy: if there is a problem with the current policy, does the speaker have a plan to solve the problem?
what is parallelism
the similar arrangement of a pair or series of related words, phrases, or sentences
what is imagery
the use of vivid language to create mental images of objects, actions, or ideas