2.7 Visual Communication Design

sans serif

When a typeface does not have any extra embellishments on the top and bottom of the letterforms,it is called a ______ font. Answers: sans serif serif logotype graphic simple

calligraphy

Wherever literacy takes hold, ________ usually develops as a form of art that expresses layers of meaning and feelings by means of the shape of the written letterforms. Answers: a. media b. cuneiform c. hieroglyphics d. typeface e. calligraphy

Johannes Gutenburg

Who was the German inventor of the printing press and movable type? Answers: a. John Baskerville b. Charlemagne c. Albrecht Dürer d. Johannes Gutenberg e. Hieronymus Bosch

hieroglyphics

Egyptian picture symbols are called ________. Answers: a. script b. hieroglyphics c. letterforms d. calligraphy e. cuneiform

Durer

In 1525, this German master printmaker wrote a manual establishing the first set of rules for the construction of letterforms. Answers: a. Rembrandt b. Beckmann c. Dürer d. Gutenberg e. Nolde

a hyperlink

In web page design, text that will immediately link to another web page is called ______. Answers: the URL an inverse text a domain a hyperlink the left margin

movable type

The art of typography came into existence with the introduction of this invention. Answers: a. cotton gin b. the automobile c. moving pictures d. movable type e. the wheel

hand craftsmanship

The artists Edward Burne-Jones and William Morris believed that society should reject rampant industrialization and restore ______. Answers: clay tablets hand craftsmanship incised stone tablets rule by the Church human sacrifice

Moulin Rouge

The designer and artist Henri de Toulouse-Lautrec created poster designs for which Parisian night club? Answers: Maxim's Moulin Rouge Les Folies Bergère Traitor Vic's none of these

Saturday Evening Post

The illustrator Norman Rockwell introduced Rosie the Riveter on the cover of which weekly magazine during World War II? Answers: The New Yorker Reader's Digest Field and Stream Stars and Stripes Saturday Evening Post

an engineer and executive

The logo that identifies the Ford Motor Company was created using Spencerian script by ______ named Harold Wills. Answers: a designer an autoworker with art experience a calligrapher a part-time stand-up comic and autoworker an engineer and executive

Serifs

The marks that are added to a letterform that were derived from the chisel marks created for words incised on Roman buildings are called ________. Answers: a. accents b. serifs c. codex d. carriages e. italics

typography

The visual form of printed letters, words, and text is called ________. Answers: a. typography b. media c. hieroglyphics d. layout e. calligraphy

illuminated manuscripts

These handwritten illustrated books were created during the Middle Ages. Answers: a. Books of the Dead b. Gutenberg's Bibles c. I Ching d. illuminated manuscripts e. papyrus scrolls

Layout Design

This is the art of organizing type, logos, and illustrations in traditional print media Answers: a. typography b. layout design c. marginalia d. vectoring e. rasterizing

Toulouse-Lautrec

This nineteenth-century French artist is highly regarded for the outstanding layout design of his posters for a Parisian nightclub called the Moulin Rouge. Answers: a. Cezanne b. Toulouse-Lautrec c. Degas d. van Gogh e. Matisse

Vector

This type of image is generated by math-based computer applications often used by designers who create illustrations in digital media. Answers: a. raster b. carriage c. pointillist d. vector e. hologram

Greek

Type is a word meaning "to strike," derived from which language? Answers: Arabic German Greek Swahili Mandarin

changing color and size to create a picture

An advertisement for Tyco products integrated image and text by ______. Answers: placing captions under a picture using diagrams to explain the text changing color and size to create a picture incorporating icons that have specific meanings none of these

media

Artists who engage in visual communication design must be well versed in the use of ______ because they must use many avenues to distribute their work. Answers: painting sculpture printmaking media none of these