2.7 Visual Communication Design
sans serif
When a typeface does not have any extra embellishments on the top and bottom of the letterforms,it is called a ______ font. Answers: sans serif serif logotype graphic simple
calligraphy
Wherever literacy takes hold, ________ usually develops as a form of art that expresses layers of meaning and feelings by means of the shape of the written letterforms. Answers: a. media b. cuneiform c. hieroglyphics d. typeface e. calligraphy
Johannes Gutenburg
Who was the German inventor of the printing press and movable type? Answers: a. John Baskerville b. Charlemagne c. Albrecht Dürer d. Johannes Gutenberg e. Hieronymus Bosch
hieroglyphics
Egyptian picture symbols are called ________. Answers: a. script b. hieroglyphics c. letterforms d. calligraphy e. cuneiform
Durer
In 1525, this German master printmaker wrote a manual establishing the first set of rules for the construction of letterforms. Answers: a. Rembrandt b. Beckmann c. Dürer d. Gutenberg e. Nolde
a hyperlink
In web page design, text that will immediately link to another web page is called ______. Answers: the URL an inverse text a domain a hyperlink the left margin
movable type
The art of typography came into existence with the introduction of this invention. Answers: a. cotton gin b. the automobile c. moving pictures d. movable type e. the wheel
hand craftsmanship
The artists Edward Burne-Jones and William Morris believed that society should reject rampant industrialization and restore ______. Answers: clay tablets hand craftsmanship incised stone tablets rule by the Church human sacrifice
Moulin Rouge
The designer and artist Henri de Toulouse-Lautrec created poster designs for which Parisian night club? Answers: Maxim's Moulin Rouge Les Folies Bergère Traitor Vic's none of these
Saturday Evening Post
The illustrator Norman Rockwell introduced Rosie the Riveter on the cover of which weekly magazine during World War II? Answers: The New Yorker Reader's Digest Field and Stream Stars and Stripes Saturday Evening Post
an engineer and executive
The logo that identifies the Ford Motor Company was created using Spencerian script by ______ named Harold Wills. Answers: a designer an autoworker with art experience a calligrapher a part-time stand-up comic and autoworker an engineer and executive
Serifs
The marks that are added to a letterform that were derived from the chisel marks created for words incised on Roman buildings are called ________. Answers: a. accents b. serifs c. codex d. carriages e. italics
typography
The visual form of printed letters, words, and text is called ________. Answers: a. typography b. media c. hieroglyphics d. layout e. calligraphy
illuminated manuscripts
These handwritten illustrated books were created during the Middle Ages. Answers: a. Books of the Dead b. Gutenberg's Bibles c. I Ching d. illuminated manuscripts e. papyrus scrolls
Layout Design
This is the art of organizing type, logos, and illustrations in traditional print media Answers: a. typography b. layout design c. marginalia d. vectoring e. rasterizing
Toulouse-Lautrec
This nineteenth-century French artist is highly regarded for the outstanding layout design of his posters for a Parisian nightclub called the Moulin Rouge. Answers: a. Cezanne b. Toulouse-Lautrec c. Degas d. van Gogh e. Matisse
Vector
This type of image is generated by math-based computer applications often used by designers who create illustrations in digital media. Answers: a. raster b. carriage c. pointillist d. vector e. hologram
Greek
Type is a word meaning "to strike," derived from which language? Answers: Arabic German Greek Swahili Mandarin
changing color and size to create a picture
An advertisement for Tyco products integrated image and text by ______. Answers: placing captions under a picture using diagrams to explain the text changing color and size to create a picture incorporating icons that have specific meanings none of these
media
Artists who engage in visual communication design must be well versed in the use of ______ because they must use many avenues to distribute their work. Answers: painting sculpture printmaking media none of these
