3

... are people within a reference group who, because of special skills, knowledge, personality, or other characteristics, exert social influence on others.

Barnacles

True or False: Companies today are moving away from target marketing and toward mass marketing

False

Which of the following is a social factor that influences consumer buying behavior?

Family

... consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.

Market targeting

Which of the following is the right order of the steps that companies generally follow in designing a customer-driven marketing strategy?

market segmentation, market targeting, differentiation, and positioning

... are the most affluent and brand conscious demographic segment in the US.

Asian Americans

... is the process of dividing a market into distinct groups of buyers who have different needs, characteristics, or behavior.

Market segmentation

Which of the following is most likely a true statement about social class?

Social classes show distinct product preferences in areas such as clothing.

True or False: While designing a customer-driven marketing strategy, marketers are likely to divide the market into smaller segments.

True

Harry's cater to the clothing needs of men, manufacturing two different lines of fashion based on the purchasing power of its customers. One product line caters to the needs of affluent, middle-aged men, and the other line targets younger, up-and-coming professionals. Harry's most likely segments the consumer market based on ... variables.

demographic

A shoe company's ads feature the members of a popular country music band. Products sales increase significantly among the band's fans. From the fans' viewpoint, the band is a ...

reference group

A child in the US is exposed to many values including achievement and success, freedom, individualism, hard work, and material comfort. Thes are symbolic of American...

society

Many marketers now embrace a ... strategy, integrating ethnic and cross-cultural perspectives within their mainstream marketing.

total market