3.0-4.0
What are some reasons to give a page low quality rating?
An unsatisfying amount of any of the following is a reason to give a page a Low quality rating: customer service information, contact information, information about who is responsible for the website or information about who created the content. For other types of websites, use your judgment.
What is an example of a low quality page on recipes?
Apple pie recipe ● Low quality and unsatisfying amount of MC This page and website have many of characteristics of Low quality pages. The MC is low quality and lacks important information. For example, it gives no indication of how to make a crust and doesn't list premade crust as an ingredient. It would be very difficult to actually make an apple pie using this recipe. This page is lacking the kind of helpful content we expect in recipe pages, such as user reviews or comments. Without such information, it's hard to tell if the recipe is any good. The small pink text at the top is not helpful for users.
What is an example of low quality pages on News?
Article about nuclear power ● Low quality MC ● Lacking E-A-T The writing of this article is unprofessional, including many grammar and punctuation errors. The MC also appears to have been paraphrased from a science article found on a different source, but with factual inaccuracies introduced throughout. The combination of low quality MC and lack of E-A-T justify the Lowest+ to Low rating.
What is an example of a low quality page on Articles?
Article with tips for dressing for the office ● Low or Lowest quality MC ● Lacking E-A-T This content has many problems: inaccurate/meaningless information and complete lack of editing with poor spelling and grammar—both of these characteristics in combination justify the Lowest+ to Low rating.
How should you rate a page if you are unsure on what score to give it?
At first, PQ rating may seem difficult. There are several aspects of the page and the website to look at and think about. This type of rating takes practice. Rereading sections of these guidelines and thinking about the examples may help when you encounter difficult rating tasks. Important: Do not struggle with each PQ rating. Please give your best rating and move on. If you are having trouble deciding between two ratings, use the lower rating. If you are torn between three ratings, choose the one in the middle.
Does the user location change our understanding of user intent?
For many or most queries, the user location does not change our understanding of the query and user intent.
What are some examples of when location doesn't change our perception of the user intent?
Here are some examples: [facebook.com], [pictures of kittens], [distance between the earth and the moon], [call mom]. If the task does not display a user location, please evaluate it as a query where the location does not matter and use your judgment.
Why is it important to understand who is responsible for a website when assessing a EAT rating?
High quality pages should have clear information about the website so that users feel comfortable trusting the site. The amount of information needed for E A-T assessment depends on the type of website. For example, YMYL websites demand a high degree of trust, so they generally need satisfying information about who is responsible for the content of the site. In addition, High quality stores and financial transaction websites also need clear and satisfying customer service information to help users resolve issues.
Why are highest quality pages considered highest?
Highest quality pages are created to serve a beneficial purpose and achieve their purpose very well. The distinction between High and Highest is based on the quality and quantity of MC, as well as the level of reputation and E-A-T. What makes a page Highest quality? In addition to the attributes of a High quality page, a Highest quality page must have at least one of the following characteristics: ● Very high level of Expertise, Authoritativeness, and Trustworthiness (E-A-T). ● A very satisfying amount of high or highest quality MC. ● Very positive website reputation for a website that is responsible for the MC on the page. Very positive reputation of the creator of the MC, if different from that of the website.
What are medium quality rating pages?
In this section, we will describe pages that should get the Medium quality rating. Medium pages have a beneficial purpose and achieve their purpose.
What is lowest quality Main Content?
Lowest quality MC is content created with such insufficient time, effort, expertise, talent, and/or skill that it fails to achieve its purpose. The Lowest rating should also apply to pages where users cannot benefit from the MC, for example: ● Informational pages with demonstrably inaccurate MC. ● The MC is so difficult to read, watch, or use, that it takes great effort to understand and use the page. ● Broken functionality of the page due to lack of skill in construction, poor design, or lack of maintenance.
Can queries have more than one meaning?
Many queries have more than one meaning. For example, the query [apple] might refer to the computer brand or the fruit. We will call these possible meanings query interpretations.
Is it good to copy main content from another source?
One way to create MC with little to no time, effort, or expertise is to copy it from another source. The word "copied" refers to the practice of "scraping" content, or copying content from other non-affiliated websites without adding any original content or value to users (see here for more information on copied or scraped content). Important: We do not consider legitimately licensed or syndicated content to be "copied" (see here for more on web syndication). Examples of syndicated content in the U.S. include news articles by AP or Reuters.
What is an example of a low quality page on QandA?
Page about Native American customs ● Lacking E-A-T There are 94 answers to this question with a few results that seem helpful. Many of the posts appear to be deliberately incorrect or misleading, including the top answer, which is labeled the "best answer."
What is an example of a low quality page on finances?
Page with advice on picking a quality stock for investment (YMYL) ● Lacking E-A-T on a YMYL topic There is no evidence that the author has financial expertise. Because this is a YMYL financial article, lacking expertise is a reason for a Low rating
What is an example of a low quality page on Medical?
Page with information about how long the flu lasts (YMYL) ● Lacking E-A-T on a YMYL topic There is no evidence that the author has medical expertise. Because this is a YMYL medical article, lacking expertise is a reason for a Low rating.
What is an example of unsatisfying main content
Some Low quality pages are unsatisfying because they have a small amount of MC for the purpose of the page. For example, imagine an encyclopedia article on a very broad topic such as World War II that has just a few paragraphs.
What types of questions will be answered early on and not be rated?
Some results to the initial questions will end the task early. If the page is Porn, Foreign Language, or Did Not Load, you will not fill in the PQ grid or assign an overall rating. ● Foreign Language should be used when the language on the landing page is NOT the task language, a language that is commonly used by a significant percentage of the population in the task location, or English. ● Did Not Load should be used for pages where there is absolutely no content on the page created by the website. There is no MC, SC, or Ads on the page. See this Wikipedia article for descriptions of different types of error messages.
What rating should pages that fail to meet their purpose get?
The Lowest rating should be used if the page is highly inexpert, unauthoritative, or untrustworthy. One of the most important criteria of PQ rating is E-A-T. Expertise of the creator of the MC, and authoritativeness or trustworthiness of the page or website, is extremely important for a page to achieve its purpose well.
What rating should you give pages with obstructed main content by ads?
The Lowest rating some examples would be: ● Ads that continue to cover the MC as you scroll down the page, that are virtually impossible to close without clicking on the Ad. ● An interstitial page that redirects the user away from the MC without offering any path back to the MC.
What is explicit location?
The area that the person is making a search in an example would be [New York, Hotels]
why do they receive the medium quality rating?
Type of Medium Page Discussion Nothing wrong, but nothing special The page achieves its purpose, however, it does not merit a High quality rating, nor is there anything to indicate that a Low quality rating is appropriate. Mixed with strong High quality rating characteristics The page or website has strong High quality rating characteristics, but also has mild Low
When is user location important to understanding user intent?
When is the user location important in understanding query interpretation and user intent? Please use both web research and your personal judgment to answer this question. Ask yourself, "Would users in one city or country be looking for something different than users in another city or country?"
What rating should you give that have inadequate information about their website?
YMYL pages with absolutely no information about the website or creator of the MC, or other pages where the available information is completely inadequate for the purpose of the website (e.g., an online bank with only an email address), should be rated Lowest.
What is auto generated content?
created MC with little to no time, effort, or expertise is to create pages (or even entire websites) by designing a basic template from which hundreds or thousands of pages are created, sometimes using content from freely available sources (such as an RSS feed or API). These pages are created with no or very little time, effort, or expertise, and also have no editing or manual curation.
Minor Interpretations:
less common interpretations. These are interpretations that few users have in mind
How should you rate queries with both in person and online intent?
1. Go to the website intent: in order to, for example, find out information, buy something online, make a reservation, schedule an appointment, interact with customer support, or fulfill some other need that can be satisfied online 2. Visit-in-person intent: user wants to visit the store, business, etc. in person We know the user intent is to accomplish one or the other, but it is unclear which one the user wants. For these queries, result blocks that only satisfy one intent should NOT get a Fully Meets rating.
The steps of Page Quality rating?
1. Understand the true purpose of the page. Websites or pages without any beneficial purpose, including pages that are created with no attempt to help users, or pages that potentially spread hate, cause harm, or misinform or deceive users, should receive the Lowest rating. No further assessment is necessary. 2. Otherwise, the PQ rating is based on how well the page achieves its purpose using the criteria outlined in the following sections on Lowest, Low, Medium, High, and Highest quality pages.
At a high level what are the steps of page quality rating?
1. Understand the true purpose of the page. Websites or pages without any beneficial purpose, including pages that are created with no attempt to help users, or pages that potentially spread hate, cause harm, or misinform or deceive users, should receive the Lowest rating. No further assessment is necessary. 2. Otherwise, the PQ rating is based on how well the page achieves its purpose using the criteria outlined in the following sections on Lowest, Low, Medium, High, and Highest quality pages.
What is an example of a low quality page on information?
40th birthday party food ideas ● Low quality MC ● Disruptive Ads This page and website have many of characteristics of Low quality pages. Close observation shows MC that contains mostly commonly known information and poor quality writing. The MC is broken up by large Ads that disrupt the user experience.
Common Interpretation
A query is what many or some users mean when they type a query. A query can have multiple common interpretations.
Dominant Interpretation
A query is what most users mean when they type the query. Not all queries have a dominant interpretation. The dominant interpretation should be clear to you, especially after doing a little web research.
What are some examples of deceptively designed pages?
● A webpage or website that impersonates a different site (e.g., copied logo or branding of an unaffiliated site, URL that mimics another site's name, etc.). ● A non-satirical social network profile made by an impersonator. ● A webpage or website that looks like a news source or information page, but in fact has articles to manipulate users in order to benefit a person, business, government, or other organization politically, monetarily, or otherwise. ● A webpage claims to offer an independent review or share other information about a product, but is in fact created to make money for the owner of the website without attempting to help users. For example, the MC may contain intentionally misleading or inaccurate information created with the sole purpose of getting users to click on monetized links or buy the product. ● A website claims to be the personal website of a celebrity, but the website is actually created to make money for the owner of the website without the permission of the celebrity. For example, the page may have false testimonials for a product and is created for the sole purpose of getting users to click on monetized links or buy the product. ● A webpage with a misleading title or a title that has nothing to do with the content on the page. Users who come to the page expecting content related to the title will feel tricked or deceived. ● A webpage or website with deceptive website information. For example, the website may misrepresent who owns the site, what the website purpose really is, how the content was created, how to contact the site, etc.
What are some examples of copied content?
● Content copied exactly from an identifiable source. Sometimes an entire page is copied, and sometimes just parts of the page are copied. Sometimes multiple pages are copied and then pasted together into a single page. Text that has been copied exactly is usually the easiest type of copied content to identify. ● Content that is copied, but changed slightly from the original. This type of copying makes it difficult to find the exact matching original source. Sometimes just a few words are changed, or whole sentences are changed, or a "find and replace" modification is made, where one word is replaced with another throughout the text. These types of changes are deliberately done to make it difficult to find the original source of the content. We call this kind of content "copied with minimal alteration." ● Content copied from a changing source, such as a search results page or news feed. You often will not be able to find an exact matching original source if it is a copy of "dynamic" content (content that changes frequently). However, we will still consider this to be copied content.
What are some characteristics of High quality pages.
● High level of Expertise, Authoritativeness, and Trustworthiness (E-A-T). ● A satisfying amount of high quality MC, including a descriptive or helpful title. ● Satisfying website information and/or information about who is responsible for the website. If the page is primarily for shopping or includes financial transactions, then it should have satisfying customer service information. ● Positive website reputation for a website that is responsible for the MC on the page. Positive reputation of the creator of the MC, if different from that of the website.
What are some common examples of ads disguised as MC?
● Pages that disguise Ads as website navigation links. For example, fake directory pages (example) that look like a personally curated set of helpful links, possibly with unique descriptions. In reality, the links are Ads or links to other similar pages on the site. Sometimes the descriptions of the links are unrelated to the page. ● Pages where the MC is not usable or visible. For example, a page that has such a large amount of Ads at the top of the page (before the MC), so that most users will not see the MC, or a page where the MC is invisible text. ● Any page designed to trick users into clicking on links, which may be Ads or other links intended to serve the needs of the website rather than to the benefit of the user.
Page Quality Rating: Most Important Factors?
● The Purpose of the Page ● Expertise, Authoritativeness, Trustworthiness: This is an important quality characteristic. Use your research on the additional factors below to inform your rating. ● Main Content Quality and Amount: The rating should be based on the landing page of the task URL. ● Website Information/information about who is responsible for the MC: Find information about the website as well as the creator of the MC. ● Website Reputation/reputation about who is responsible for the MC: Links to help with reputation research will be provided.
What are the most important factors to consider when selecting an overall Page Quality rating?
● The Purpose of the Page ● Expertise, Authoritativeness, Trustworthiness: This is an important quality characteristic. Use your research on the additional factors below to inform your rating. ● Main Content Quality and Amount: The rating should be based on the landing page of the task URL. ● Website Information/information about who is responsible for the MC: Find information about the website as well as the creator of the MC. ● Website Reputation/reputation about who is responsible for the MC: Links to help with reputation research will be provided.
What does (EAT) mean?
● The expertise of the creator of the MC. ● The authoritativeness of the creator of the MC, the MC itself, and the website. ● The trustworthiness of the creator of the MC, the MC itself, and the website.
