4-6
What are royalties?
A percentage of actual sales
When designing an event program for a charity event, it is important to
acknowledge the event sponsors.
One of the primary reasons that people are motivated to attend arena football games is the
affordable ticket prices
Which of the following is an example of a celebrity endorsing an event simply by being associated with it:
attending a grand opening
Ryan love baseball and plays year-round in several community leagues. He's very goal-oriented, focused, and is out to win every game. In this situation, Ryan participates in sports because he
is very competitive by nature.
What might a sports organization offer a business to encourage that business to sponsor an event?
naming rights
Team-related factors that affect brand equity include
performance, coaches, and star athletes.
A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it
provides exclusivity and has potential to maximize exposure.
A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis raquet is an example of
cross-promotion
Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game's __________ value.
entertainment
A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to
help pay for construction expenses.
A baseball game broadcast on the radio is an example of
Sports Media
What should be included in an event program if it is longer than four pages?
Table of contents
Which of the following statements is true regarding sports marketing:
The distribution of licensed sports apparel is an effective way to create team and brand awareness.
Which of the following help create the excitement and enthusiasm that make the games what they are:
Spectators
Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand
Image
Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) ______________ sport/event product.
Inconsistent
Which of the following is an example of a licensed product:
NASCAR earnings
Sarah goes to an exercise class twice a week at a local gym. She takes the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class?
Personal improvement and social facilitation
The programs, hot dogs, drinks, and souvenirs that fans buy during a sporting event are part of the total sports
Product
85% of a sport organization's season ticket holders live or work within two hours of the team's home playing field. In this situation, what factor motivates the season ticket holders' decision to buy?
The stadium's geographic location
Most sport/event products are classified as
a combination of goods and services
The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain
brand awareness.
The ultimate purpose of branding in sport/event marketing is to
encourage sales.
Jacob started training for the Boston Marathon several months ago and was happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth, which resulted in a(n)
sense of pride and accomplishment.
Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. what factor motivates Mark to attend these sports events with his family?
significant others
Athletes are often considered to be particularly effective promoting products related to their
sport
Sports marketers have an advantage over all other types of licensors in the international marketplace because
sports are universally appealing.
A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)
testimonial
The basis for licensing process is
trademarked property.
