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What are royalties?

A percentage of actual sales

When designing an event program for a charity event, it is important to

acknowledge the event sponsors.

One of the primary reasons that people are motivated to attend arena football games is the

affordable ticket prices

Which of the following is an example of a celebrity endorsing an event simply by being associated with it:

attending a grand opening

Ryan love baseball and plays year-round in several community leagues. He's very goal-oriented, focused, and is out to win every game. In this situation, Ryan participates in sports because he

is very competitive by nature.

What might a sports organization offer a business to encourage that business to sponsor an event?

naming rights

Team-related factors that affect brand equity include

performance, coaches, and star athletes.

A primary reason that large businesses purchase the naming rights to a new sport/event facility is because it

provides exclusivity and has potential to maximize exposure.

A celebrity's appearing in a commercial for a soft drink while wearing a certain brand of clothing and holding a certain brand of tennis raquet is an example of

cross-promotion

Because the outcome of a match is uncertain, many fans attending a sporting event are motivated by the game's __________ value.

entertainment

A primary reason that many colleges and universities sell the naming rights for their new football stadiums or basketball arenas is to

help pay for construction expenses.

A baseball game broadcast on the radio is an example of

Sports Media

What should be included in an event program if it is longer than four pages?

Table of contents

Which of the following statements is true regarding sports marketing:

The distribution of licensed sports apparel is an effective way to create team and brand awareness.

Which of the following help create the excitement and enthusiasm that make the games what they are:

Spectators

Over the years, Wrigley Field has earned a reputation as one of the best places to watch a Major League Baseball game. This is called brand

Image

Your high-school's basketball team went to the state championship game last year, but didn't even make the play-offs this year. This is an example of a(n) ______________ sport/event product.

Inconsistent

Which of the following is an example of a licensed product:

NASCAR earnings

Sarah goes to an exercise class twice a week at a local gym. She takes the class to maintain a healthy lifestyle and to catch up with her friends. What motivates Sarah to attend the exercise class?

Personal improvement and social facilitation

The programs, hot dogs, drinks, and souvenirs that fans buy during a sporting event are part of the total sports

Product

85% of a sport organization's season ticket holders live or work within two hours of the team's home playing field. In this situation, what factor motivates the season ticket holders' decision to buy?

The stadium's geographic location

Most sport/event products are classified as

a combination of goods and services

The team name, mascot, and logo are important elements that a sport/event organization uses to create and maintain

brand awareness.

The ultimate purpose of branding in sport/event marketing is to

encourage sales.

Jacob started training for the Boston Marathon several months ago and was happy when he finished the marathon in record time. In this situation, Jacob was motivated to run in the marathon for personal growth, which resulted in a(n)

sense of pride and accomplishment.

Mark enjoys taking his family to professional baseball games because of the memories he has of his dad taking him to games when he was a young boy. what factor motivates Mark to attend these sports events with his family?

significant others

Athletes are often considered to be particularly effective promoting products related to their

sport

Sports marketers have an advantage over all other types of licensors in the international marketplace because

sports are universally appealing.

A celebrity who is paid to use a product and discuss its effectiveness during a lengthy TV commercial is giving a(n)

testimonial

The basis for licensing process is

trademarked property.


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