440 final exam

banner ads

(internet) small, rectangular boxes containing text and perhaps a pic to support a brand

paid search

marketers bid on search terms, when consumer searches for those words using google, the marketers ad will appear on results page and advertiser only pay if people click

social media

means for consumers to share text, images, audio, and video info with each other rand with companies and vice versa

consumer adoption process

mental steps thru which someone passes from first hearing about innovation to final adoption

adoption

become regular user of product

mobile apps

bite-sized software programs that can be downloaded to smart phones

critical path scheduling (CPS)

network planning techniques to coordinate tasks in launching new product

personal influence

effect one person has on another's attitude or purchase profitability

transformational appeal

elaborates on nonproduct-related benefit or image

informational appeals

elaborates on product or service attributes or benefits

communities of practice

employees from diff departments are encouraged to share knowledge (usually on internal websites)

marketing communications

firms attempt to inform, persuade, and remind consumers (directly or indirectly) about products and brands that they sell

crowdfunding

fund projects by using social media and other means to generate interest and contributions from public

innovation

any good, service, or idea that is perceived by someone as new

venture team

cross functional group charged with developing specific product/business

conjoint analysis

deriving utility values that consumers attach to varying levels of products attributes

skunkworks

informal workplaces. develop new products here (ex: garages)

microsite

limited area on web managed and paid for by external advertiser/company

integrated marketing communications

planning that recognizes the added value of comprehensive plan

principle of congruity

psychological mechanism that states that consumers like to see seemingly related object as being as similar as possible in their favorability

innovation diffusion process

spread of new idea from its source of invention to its ultimate users/adopters

viral marketing

using internet to create word-of-mouth effects to support marketing efforts and goals

interstitials

ads, with video/animation that pop up between changes on a websites

marketing communications mix

advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, and personal selling

crowdsourcing

offer needed expertise or different perspective on task such as new product development (paid or unpaid)

personal communications channels

two or more persons communicating directly face to face, person to audience, over the telephone, or thru email