5. Check your Knowledge

Arrange the items below in order of hierarchy, beginning with the top level Campaign, Ad Group, Ad, Account

Account Campaign Ad Group Ad

Which part of a Search ad isn't automatically generated by Dynamic Search Ads? Select the best answer. 1. Description line 2. Headline 3. Destination URL 4. All of these are automatically generated

1. Description line 2. Headline 3. Destination URL 4. All of these are automatically generated

What is the key value proposition of Google Search campaigns? Select the best answer. 1. Show your ads when a customer is searching for your product or service 2. Influence organic results 3. Appear as a text ad, a video ad, or a banner ad on one of Google's partner sites 4. Reach people on Google.com that might be interested in your brand, regardless of what they're searching for

1. Show your ads when a customer is searching for your product or service 2. Influence organic results 3. Appear as a text ad, a video ad, or a banner ad on one of Google's partner sites 4. Reach people on Google.com that might be interested in your brand, regardless of what they're searching for

Which two people might see an ad with the keyword +black +shirt (set as broad match modifier)? Select all that apply. 1. Someone searching for the term shirt 2. Someone searching for the term shirt brown 3. Someone searching for the term I want to buy a black shirt 4. Someone searching for the term black button shirt

1. Someone searching for the term shirt 2. Someone searching for the term shirt brown 3. Someone searching for the term I want to buy a black shirt 4. Someone searching for the term black button shirt