Abbreviated Business Plan Outline p.156

9. Management team

Description of the management team, outside investors and/or directors, and plans for recruiting and training employees

6.Product/Service plan

Justification for why people will buy the product or service, based on its unique features

5.Industry, Target Customer, and Competitor Analysis

Key characteristics of the industry, including the different segments, and the niche where you plan to compete

10. Critical Risks

Any known inherent risks in the venture

13.Financial Plan

Contemplated sources of financing; any historical financial statements, if available; pro forma financial statements for three to five years, including income statements, balance sheets, cash flow statements, and cash budgets

11. Offering

How much capital the entrepreneur needs and how the money will be used (section used to attract investors)

7.Marketing plan

Marketing strategy, including the methods of identifying and attracting customers, selling approach, type of sales force, distribution channels, types of sales promotions and advertising, and credit pricing policies

3.Executive Summary

One-to three- page overview of the significant points, intended to motivate the reader to continue reading

8. Operations and Development plan

Operating or manufacturing methods, operating facilities(location, space, and equipment), quality-control methods, procedures to control inventory and operations, sources of supply, and purchasing procedures

14.Appendix of Supporting Documents

Various supplementary materials and attachments to expand the reader's understanding to the plan

12.Exit Strategy

Ways an investor-- and the entrepreneur--may be able to harvest their business investment

1.Cover page

company name, logo, tagline, contact information, copy number, date prepared, and disclaimer (if needed)

4. Company description

company objectives, the nature of the business, its primary product or service, its current status (startup, buyout, expansion) and history (if applicable), and the legal form of organization

2.Table of Contents

listing the key sections of the business plan