Abbreviated Business Plan Outline p.156
9. Management team
Description of the management team, outside investors and/or directors, and plans for recruiting and training employees
6.Product/Service plan
Justification for why people will buy the product or service, based on its unique features
5.Industry, Target Customer, and Competitor Analysis
Key characteristics of the industry, including the different segments, and the niche where you plan to compete
10. Critical Risks
Any known inherent risks in the venture
13.Financial Plan
Contemplated sources of financing; any historical financial statements, if available; pro forma financial statements for three to five years, including income statements, balance sheets, cash flow statements, and cash budgets
11. Offering
How much capital the entrepreneur needs and how the money will be used (section used to attract investors)
7.Marketing plan
Marketing strategy, including the methods of identifying and attracting customers, selling approach, type of sales force, distribution channels, types of sales promotions and advertising, and credit pricing policies
3.Executive Summary
One-to three- page overview of the significant points, intended to motivate the reader to continue reading
8. Operations and Development plan
Operating or manufacturing methods, operating facilities(location, space, and equipment), quality-control methods, procedures to control inventory and operations, sources of supply, and purchasing procedures
14.Appendix of Supporting Documents
Various supplementary materials and attachments to expand the reader's understanding to the plan
12.Exit Strategy
Ways an investor-- and the entrepreneur--may be able to harvest their business investment
1.Cover page
company name, logo, tagline, contact information, copy number, date prepared, and disclaimer (if needed)
4. Company description
company objectives, the nature of the business, its primary product or service, its current status (startup, buyout, expansion) and history (if applicable), and the legal form of organization
2.Table of Contents
listing the key sections of the business plan