Ad-Quipping

Which of the following is an example of social media advertising:

A company advertises on Instagram.

Which of the following statements about television advertising is true:

Even fast-forwarded, television ads reach their target audience.

Which of the following is an example of a general business magazine:

Fortune

Which of the following is an example of a newspaper that focuses primarily on the business world:

The Wall Street Journal

Which advertising medium is the wisest choice for advertisers who want to track user response?

The Web

Some companies purchase 800-numbers to

allow customers to call in toll free.

Advertising media are channels of

communication.

If marketers want to reach potential customers who are weary of traditional ads, they might try

creating a viral video.

Text-message advertising is most likely to be successful when the ads are

delivered to the smartphones of people interested in the product.

A way by which newspapers can be classified as advertising media is by

how often they are published.

During the tax season each year, Miranda gets paid to dress as the Statue of Liberty, stand on a street corner, and hold a sign advertising Liberty Tax Service. Miranda works as a

human directional.

To qualify as a specialty medium, an item must be

imprinted with the business's name/logo.

To effectively advertise his local pet-daycare business on the radio, Maurice should select a radio station with

listeners who fit his business's market demographics.

One reason why television is popular with advertisers is because it is the

medium that delivers more memorable, believable ads.

With their permission, Cassandra sends out a monthly electronic newsletter to past customers to advertise her bed-and-breakfast's special events and discounted rates. This is known as

opt-in email marketing.

Newspapers and magazines are categorized as _____________ media.

publication

Nick recently received a text message that appeared to be from his bank. The message stated that there had been a security breach at the bank, and he was asked to text back with his ATM pin number to confirm his account. Because the message seemed a bit odd, Nick called his bank and found out that the message was a hoax. Nick was a victim of

smishing.

A primary benefit that magazine advertising offers is the ability to

target a group of individuals interested in specialized content.

Because their advertisements last only as long as they are on the air, broadcast media are considered ____________ media.

time

Ad-blocking software and spam filters help individuals to avoid

unwanted web advertising.