adv 322 lolz
Public Markets
-Stock Markets -Bond Market
AR
"a technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view." Yellow lines on FB field The Wizard of OZ Pokemon Go
Easy Expunctions: ___ revenue in 2018
$1.29M
Private Equity
-Accredited Investors (Angels -Family Offices -Venture Capital Firms• -Private Equity Firms
How Do Entrepreneurs Fund Companies?
-Equity -Debt -Personal Capital -Personal Debt -Crowdfunding
steps UVP
-create a Value Creation Customer Profile -Creating a Value Offering Map -Aligning the Customer Profile and Offering Map
Apple's "Hello" vs Microsofts "Wow"
1) Consistency: all ads featured the same scenes with the same ending, reiterating the message, while the Vista ads, bungled different Wow scenes that only made you wonder what this ad was all about and didn't provide a clear answer 2) Simplicity: Apple ads are known for their simple, clear messaging and the Hello ad was no different 3) Relevance: the Apple ads were relevant to the occasion (The Oscars) with sequences from films thrown into the ad, while Microsoft's was all over the place
__ in __ mobile minutes are spent on Facebook and Instagram
1, 5
Joint Alliance GTM Framework
1. Partnership Strategy and Goals Partner Manager 2. Joint Solution Overview Partner Manager, Product Marketing, Partner GTM 3. Route to Market Strategy & Enablement Partner Manager, Channels, PSO, Product Mktg, Partner GTM 4. AR, PR, and Social Media Plan Alliance Marketing 5. Marketing Strategy, Web and Communications Alliance Marketing, Partner GTM 6. Global Demand Generation & Lead Nurturing Alliance Marketing, Field Marketing, Campaigns 7. Metrics & Monitoring Alliance Marketing, Strategy & Ops
Easy Expunctions: Almost ___ of the nation's criminal history information acquired
1/3
___ of all time spent on mobile is on FB and Insta
20%
Easy Expunctions: ___ full-time staff members
23
Videos hold _____ more attention than static images.
5x
____ Of all mobile data will be video by 2020.
75%
stats for video
81% of businesses use video 6 out of 10 ppl would rather watch video online than on TV by 2022 online video will make up more than 82% of all consumer traffic mobile consumption rises 100 percent every year 59 percent of executives would rather watch a video than read text drip campaign - predict what ppl will buy - AI and emails funnel -brand - awareness, vision, uniqueness -costumer solutions and stories -strategic alliances -products
Unique Value Proposition
A single, clear, compelling message describing a business; mission statement The fulfillment of your (current and potential) customer's needs and wants. What makes your product and/or service unique among competitors?
Google Cloud
Aimee Catalano
AI
Alexa, Siri, Google, Cortana shifting to curious AI by 2020 It will create more jobs than it will destroy
___ is one of the largest and most well-recognized corporations in the world, but it wasn't always this way.
Apple Computers
Marketing is both ___ and ___. Data is your friend.
Art & Science
TODAY'S BRANDS ARE BUILT FROM...
CONSUMER EXPERIENCES (not just adv)
Richards Group
Chris Ferrel & Christopher Owens -strategists -independent firm -dallas -motel 6 -brand strategy and future of brand identity -three gates ----clarity (does it convince u its human), connection (interaction), conviction (a promise) brand identity to brand entity ; chatbox, google assistsant, voice assistsants animism
Open Labs CEO
Cliff Mountain Open labs - music software Dell VP and Fortune 100 GM Cofounded Accent Capital - VENTURE CAPITAL FIRM
rackspace.com
Cloud service provider in San Antonio
CRM Custom Audiences
Connect with people using your first-party data -Extend your relationship with existing customers -Develop net customers and prospects -Learn about your customers through insights
Website Custom Audiences
Connect with people using your website data Reach people who've shown interest
HELP MODERN BRANDS SPEAK THE MODERN LANGUAGE OF ADVERTISING THROUGH :
Culture + Design + Technology
Rackspace
Danielle Kieschnick Senior Director of global brand marketing that also includes Creative Services help companies think about how do you leverage technology to differentiate yourself from your competitors, because in the end, that's, that's all you
SAFE Note (Simple Agreement For Future Equity)
Developed by Y-Combinator • Can have a discount and/or a cap, or neither • No maturity date • Not a debt instrument • Can have a pro-rata rights agreement
"iPod Silhouette" ads
Endorsement of popular artists such as U2, Black Eye Peas, N.E.R.D. etc gave the iPod cultural value. Won the $100,000 Grand Prize Kelly Award
Lookalike Audiences
Find people who share traits and interests with your customers or website visitors
Entrepreneurial Finance
G51
1990's iMac
Gained a comparative advantage in the personal computers field by portraying their products as cool, innovative, fun and well designed. "Chic. Not Geek."
"Mac vs PC"
Get A Mac Campaign: Battle between actors John Hodgman (PC) and Justin Long (Mac) that successfully lasted 3 years until 2009. The Mac character lends to the Apple "brand" of being user friendly, easy-going and innovative.
WHAT MAKES A BRAND MEANINGFUL?
Go beyond the product, exploring how brands tangibly improve people's lives and the role they play in society.
A Bite of Apple Advertising
Professor Bunting
Goodbye Sponsored Searches,
Hello Sponsored Recognitions
Amanda Russell
Influencer marketing online subscription model - fitness plans running shoes femur Started an agency that did basically created online programming for specifically companies in the fitness lifestyle space.
PROSTHETIC KNOWLEDGE
Information that a person does not know, but can access as needed using technology
Kelcey Bacon, Krupa Bala
Joint Solutions
Partner Businesses to reach customers needs
1984" ad
Saving humanity from conformity, dystopian future (IBM vs Apple) A key moment for Apple, 1984 became one of the most popular TV commercials in history.
Apple is perceived to have something that their competition does not...
Simplicity "The Subtle Art of Being Cool"
What was Apple's first logo?
Sir Isaac Newton sitting under an apple tree
Other ads
Siri and Zoey Deschanel Iphone 5: "Thumb" highlights the increased screen size, using an appendage as an appropriate yardstick to gauge its utility. Iphone 5s: doesn't focus on the product attributes as much as how the product can be integrated into, and enhance, life - essentially reiterating and re-emphasizing how Apple is a lifestyle brand as much as it is about function, user-friendliness, and aesthetics. Apple Watch: completely re-innovates the role of a watch. Once again, they look at a simple technology and find a way to make it enhance life - as well as changing the way we use watches, answer phones, even exercise. Apple Music: The remedy was obvious: the company should deemphasize iTunes and plow money into the on-demand streaming service, changing the way people access and listen to music. "Taylor vs Treadmill"
How to Stand Out...
Stop Consumers Connect with them Inspire them
Breaking Traditons
THE ECONOMICS OF OUR INDUSTRY ARE CHANGING. RELATIONSHIPS BETWEEN CONSUMERS AND BRANDS ARE TRANSFORMING. VALUE IS EXPECTED IN THE PRODUCT AND EXPERIENCE. THE STRATEGIES OF OLD ARE FLAWED AND ARE NOT BUILT FOR THE FUTURE
"Lemmings" ad
The ad that almost killed Apple. Super Bowl follow up to "1984" created by TBWA/Chiat/Day. The commercial was such a flop that Apple considered running a public apology for Apple tried to go after business users which they showed as being mindless, drones, but they consequently insulted their key audience.
netflix uvp
The fulfillment of your (current and potential) customer's needs and wants. What makes your product and/or service unique among competitors? Netflix introduced a subscription service with: No late fees A larger content library Online ordering and shipping directly to customers A powerful recommendation engine A Streamlined UX Netflix introduced a streaming service with: On demand videos Multiple logins per account Netflix lost customers due to: Separating their streaming and mail order business
B2B (business-to-business)
selling merchandise or services from one business to another buying commitee supply chain contracts buttoned up longer sales cycle So a lot of times business to business companies are not only focusing on that one target customer, but they also might also do and we do some marketing to finance people and to marketing people because marketing people are usually the stakeholder for the technologist. So I would argue that the B2B relationships are more valuable over time because many times this products and services are somewhat commodity ties at and more difficult to evaluate A versus B and therefore trust plays a great role. highlight reel
B2C (business-to-consumer)
the process in which businesses sell to consumers mostly individual transactional personal shorter sales cycle
B2B Marketing
the process of buying and selling goods or services to be used in the production of other goods and services, for consumption by the buying organization, or for resale by wholesalers and retailers
Steve Jobs later decided to scrap this image because he felt that the logo was...
too cerebral and not easily reproduced at small sizes.
Social Currency -
Your customer is in control.
Easy Expunctions
Yousef Kassim
Mobile is now...
apart of consumer behavior and people-based marketing is a new approach
Whatever your role,
be informed. Be a good buyer.
Apple focused on...
creating a "need" for people to have personal computers.
Apple was initially aimed at...
electronics enthusiasts Print ads were text-heavy and light on pictures, as were many computer and technology ads of that time.
The Apple II would become the...
first mass-marketed personal computer, and it took Apple to a new level of success.
He wanted to do this because...
he got arrested in college and wanted it off of his record. He started the company with the help of his brother's marketing firm. He now has an office in San Antonio and works with the city.
Steve Jobs called for a redesign of the apple logo wanting it to be more...
iconic Apple's new rainbow logo and Garamond typeface both became iconic and were used until 1998.
The Apple I was an innovative computer for its day because...
it used fewer parts than others of that time
KISS Note (Keep It Simple Security)
• Developed by 500 Startups • Debt Version (interest rate & maturity feature) • Equity Version (no interest or maturity)
Convertible Note
• Most common instrument• Has an interest rate • Can have a discount and/or a cap • Can have a maturity date • Can be customized by investor or the company • Expensive- Can cost tens of thousands of dollars • Can have a pro-rata rights agreement or clause for investors
