Adv Google Analytics-1,2,3,4

Which would prevent data from appearing in a Custom Report? (select all answers that apply) - A filter that filters out all data - Not sharing the Custom report with users in the same view - Dimensions and metrics of different scopes - Too many dimensions applied to the Custom report

- A filter that filters out all data - Dimensions and metrics of different scopes

To enable remarketing in Google Analytics, what must first be enabled? (select all that apply) - This answer is incorrect. Please review Unit 4, Lesson 1 for the correct answer. - Advertising Reporting Features - Demographics and Interests - Google Ads or Display & Video 360 account linking - Custom Dimension

- Advertising Reporting Features - Google Ads or Display & Video 360 account linking

What will happen if a user clears the Analytics cookie from their browser? - Analytics will inform the user that they need to set a new Analytics cookie - Analytics will not be able to associate user behavior data with past data collected by the tracking code - Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page - Analytics will automatically recognize returning users

- Analytics will not be able to associate user behavior data with past data collected by the tracking code - Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page

Custom segments may be created using which criteria? (select all answers that apply) - Dimensions - Metrics - Session dates - Sequences of user actions

- Dimensions - Metrics - Session dates - Sequences of user actions

What Google Analytics data can be used to define a remarketing audience? (select all that apply) - Pre-defined Segment - Custom Segment - Custom Dimension - Custom Metric

- Pre-defined Segment - Custom Segment

Custom Reports have which capabilities? (select all answers that apply) - Use multiple dimensions together in the same report - Create a report with Custom Metrics - Use a Custom Dimension as a primary dimension - Create a report with data-driven attribution

- Use multiple dimensions together in the same report - Create a report with Custom Metrics - Use a Custom Dimension as a primary dimension

Segments applied to reports can analyze data for which of the following groups? (select all answers that apply) - Users 25 to 34 years of age who have their browser set to Spanish - Users who viewed a webpage, then watched a video - Users who engaged in social media or email campaigns - Users who have children under the age of 18

- Users 25 to 34 years of age who have their browser set to Spanish - Users who viewed a webpage, then watched a video - Users who engaged in social media or email campaigns

Multi-channel Funnel reports can credit conversions across which channels? (select all answers that apply) - Website referrals - Paid and organic search - Custom campaigns - Television channels

- Website referrals - Paid and organic search - Custom campaigns

For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session? - 1 - 2 - 3 - 4

1

If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted? - 0 - 1 - 2 - 3

1

How many user cookies does an audience list require to be eligible for Google Ads Search Ad remarketing? 100 1000 2000 5000

1000

A session in Google Analytics times out after how many minutes by default? - 5 - 15 - 30 - 60

30

How many segments may be applied at once? Incorrect - review Unit 3, Lesson 1 - 1 - 2 - 3 - 4

4

What is the maximum duration a user can be included in a remarketing audience? - 120 days - 180 days - 365 days - 540 days

540 days

What does Google Analytics use to differentiate new and returning users? - A browser cookie - Artificial intelligence - A randomly-assigned unique identifier - A sequential unique identifier

A browser cookie A randomly-assigned unique identifier

What does Google Analytics call a URL that passes data parameters for reporting? - A tag - A hit - A dimension - A metric

A hit

What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods? - User Explorer report - Active Users report - Users Flow report - Behavior Overview report

Active Users report

What report analyzes which webpages get the most traffic and highest engagement? - Active Users report - Engagement report - All Pages report - Frequency and Recency report

All Pages report

Custom Dimensions can be used in which reports? (select all answers that apply) - As primary dimensions in Standard reports - As secondary dimensions in Standard reports - As primary dimensions in Custom Reports - As custom metrics in Custom Reports

As secondary dimensions in Standard reports As primary dimensions in Custom Reports

How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction? - Primary conversion - Assisted conversion - Second-to-last-click attribution - Last-click attribution

Assisted conversion

When defining a measurement plan, what is the order of steps? - Business objectives > KPIs > key actions - KPIs > key actions > business objectives - Key actions > KPIs > business objectives - Business objectives > key actions > KPIs

Business objectives > key actions > KPIs

What four parameters can be included with an event hit for reporting? - Category, Action, Label, Total Events - Category, Action, Label, Unique Events - Category, Action, Label, Value - Event, Category, Action, Label

Category, Action, Label, Value

What report shows data segmented by channel? - Segmentation - Source/Medium - Channels - Attribution

Channels

What report groups an audience based on acquisition date and compares behavior metrics over several weeks? - Behavior Overview report - Active Users report - Users Flow report - Cohort Analysis report

Cohort Analysis report

To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up? - Advanced filters - Cross-domain tracking - Event tracking - Custom Dimensions

Cross-domain tracking

To set up Dynamic Remarketing, what must first be created in Google Analytics? - Custom Segment - Custom Metric - Custom Dimension - Custom Report

Custom Dimension

To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data? - Event Tracking - Custom Metric - Custom Dimension - Custom Filter

Custom Dimension

9. To collect the number of comments users posted to a website page, what feature would be used? - Custom Filter - Custom Dimension - Custom Metric - Custom Alert

Custom Metric

When a Custom Dimension is active, which data will it affect? - Data collected before the Custom Dimension was applied - Data collected after the Custom Dimension was applied - All of the data in the property - None of the data in the property

Data collected after the Custom Dimension was applied

Which are Goal types in Google Analytics? - Destination - Shopping Cart - Pages/Screens per session - Duration

Destination, Pages/Screens per session, Duration

Google Ads and Google Marketing Platform campaigns served on the Google Display Network are grouped into which channel? Incorrect - review Unit 3, Lesson 2 - Paid Search - Organic Search - Direct - Display

Display

When does the Google Analytics tracking code send a pageview hit to Analytics? - Every time a user clicks a video - Every time a user adds an item to a shopping cart - Every time a user performs a search on a website - Every time a user loads a webpage

Every time a user loads a webpage

When does the Google Analytics tracking code send an event hit to Analytics? - Every time a user performs an action with pageview tracking - Every time a user makes a reservation on a booking site - Every time a user adds an event to their calendar - Every time a user performs an action with event tracking

Every time a user performs an action with event tracking

Because segments are applied before sampling, segmented data will not be sampled. True or False

False

By default, Google Analytics can recognize returning users over multiple sessions from different browsers and devices. True or False

False

Filters may be applied retroactively to any data that has already been processed. True or False

False

If data is excluded from a view using a filter, it may be recovered within thirty days. True or False

False

To see data for users from the U.S. and Canada only in a view, which filter would be applied? - Filter 1: include U.S. > Filter 2: include Canada - Filter 1: include Canada > Filter 2: include U.S. - Filter 1: include U.S. and Canada - Filter 1: exclude Europe and Asia

Filter 1: include U.S. and Canada

What type of Custom Report shows a static, sortable table with rows of data? - Explorer - Flat Table - Map Overlay - Pivot Table

Flat Table

Custom Metrics can have which scopes? (select all answers that apply) - Hit - Product - Session - User

Hit Product

Which of these scopes could be used for dimensions and metrics? - Event-level, session-level, or transaction-level scope - Location-level, duration-level, or user-level scope - Hit-level, session-level, or user-level scope - Event-level, duration-level, or transaction-level scope

Hit-level, session-level, or user-level scope

In a "last-click" attribution model, Google Analytics will attribute all of the conversion credit to which source(s)? - First marketing activity - Last marketing activity - Single assisted conversion - All assisted conversions

Last marketing activity

To pair metrics with dimensions, what should they have in common? - Same creator - Same creation date - Same view - Same scope

Same scope

To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads? - The Google Search Center - The Google Analytics Center - The Google Merchant Center - The Google Help Center

The Google Merchant Center

To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used? - Data Import - Browser cookies - The Networking protocol - The Measurement Protocol

The Measurement Protocol

What are macro-conversions in a measurement plan? - The metric data used to measure business success - The main website actions users take that accomplish stated business goals - The secondary website actions users take that lead to main actions - A list of keyboard shortcuts for measurement tasks in Google Analytics

The main website actions users take that accomplish stated business goals

If default Google Analytics tracking code is installed on pages with different domains, Analytics will count these users and sessions separately. True or false?

True

To create a Custom Dimension for membership status (i.e., rewards level), what scope would be applied? - Hit - Product - Session - User

User

What is "remarketing" in Google Analytics? - When users visit a website for the first time and complete a conversion - When users are shown targeted ads to bring them back to a website and encourage a conversion - When Google Analytics can't distinguish a new user because they have deleted their browser cookies - When a user buys an available product from a competitor

When users are shown targeted ads to bring them back to a website and encourage a conversion