ART3330- Chapter 4-5 study guide

decorative

A ___ typeface, such as script, calligraphic, or handwriting font, or any display design that oozes personality, combines best with a more neutral face, oftentimes a san.

headline

A common place to change typefaces us when going from ____ (or display type) to text.

45 to 75

A general guide is to have in the neighborhood of ______ to ______ characters per line, but there are many exceptions to this rule.

half

A novel approach is indenting a paragraph's first line or two or three deeper than the usual indent -- even to a depth of ____ the column width.

65

A rule of thumb for acceptable justified type is for the text to have a minimum of ___ characters per line, but this guideline varies depending upon how the copy flows, the overall length of words in the text, and the desired hyphenation preferences and settings.

spaced

A typeface that is well ______ is neither too tight nor too open at its intended size range, and, most importantly, has optically even spacing between characters throughout the design.

consistent

A well-designed typeface will have ___ design characteristics throughout.

indent

An _____ is a graphic technique used to create a visual separation of thoughts between paragraphs.

serve

As a designer, your primary responsibility is to ___ the client using your design and problem-solving skills. It is not to make their job into your ow personal award-winning design statement.

8 and 12

Assuming you select a font that was designed and intended for smaller settings, the average range for text settings is somewhere between __ and __ point and sometimes up to 14 point.

size

Before beginning your typeface exploration, it is important to know its intended type of ___ range.

mistake

Combine typefaces when you want to usually emphasize or separate a thought, phrase, or text. A common ___ is to use two or more fees that are very close in style, weight, or appearance, creating a subtle disturbance that detracts from the cohesiveness of the design.

typefaces

Different _____ attract a different audience- both overtly and subliminally

ink

Different papers, surfaces, and finishes take ___ differently, and can alter the appearance of the type, making it appear heavier or lighter, and in some cases, start to break it up entirely.

long

Display type, on the other hand, can forgo the extreme legibility and readability needed for ___ blocks of text for a stronger personality, elaborate and more expressive shapes, and a more stylish look.

headline

Display, or ____, type is primarily meant to catch the eye quickly and draw the reader into the text.

production

Do consider ___ issues when selecting text type.

size

Do consider how your type will look at the ___ you are planning to use it.

white

Do leave ___ space.

basic

Do start with a few ___ typefaces and type families with all of the features you require (small caps, old style figures, swashes, and fractions, etc.) and earn how to use them well.

set

Don't "____ to fit"

distort

Don't ___ your type with the features available in your design software.

printer

Don't let the way a typeface looks on a poof from your personal ____ be the deciding factor in your selection, as it can loo much heavier than the actual printed piece.

reproduced

Don't tint type with delicate thin strokes; it might break up when _________

kern pairs

Even a typeface that is spaced properly has character combinations that are too open or too tight. These character pairs should be adjusted by the type designer in the actual font with the creation of ____ ____.

approach

Every job requires a different ___.

spacing

Factors affecting type's readability include type size, line spacing, line length, alignment, letter spacing, and word___.

system

For some jobs, you might want to consider the use of a font family or ___ that works for both text and display.

align

How you ___ your type has a huge effect on the readability and effectiveness of your piece.

non print

If the type is to be used in ____, low resolution environment (such as the web), be sure to try it out ti see how it performs before making your final selections.

justified

In ____ text, both the right and left margins align.

geometric

Justified text results is just a very ____ block of copy that is sometimes desirable.

spacing

Line ___ refers to the vertical space between lines of type. It is measured from baseline to baseline and in print is usually measured in points.

larger

Line length and point size are interrelated, as line length should be somewhat determined by the point size in order to achieve max readability: the ___ the point size, the wider the acceptable line length.

digital

Line spacing, to a certain degree, is style based, having gone from rather open spacing in the days of metal type, to very tight spacing (both letter and line spacing) when prototype took its place, and back open again with ___ type.

method

Make sure you take into consideration the intended printing ____, and what effect it will have on the type-- specially the thin strokes and counters.

120

Most design programs have a default line-spacing setting, called auto leading, which is around ____ percent of the point size.

formatting

One of the preliminary steps in designing and laying out a page is ____ the type.

super family

One of the safest ways to combine typefaces is by using a type _____ _________ or system that contains different variations on a theme, so to speak.

contrast

Pairing typefaces of varying widths can create a powerful ___ when done thoughtfully.

calligraphic

Script and ___ typefaces are often used for invitations, announcements, headlines and initial letters; handwriting fonts are great for informal correspondence as well as for ads, brochures, websites, and even motion graphics requiring a more persona, informal look.

Illustration

Sometimes a design project cries to for a solution that either blends type with ___ or creates an illustrative image with type n order to get a concept across in a strong, nonverbal way.

true

T/F: A tried and true practice when combining type is to mix a serif with a san serif.

true

T/F: A very basic guideline for text would be a max of 2 points leading ( such as a 12/14, or 12 point the with 14 point leading) up to 5 points.

true

T/F: All caps can be set with little or no leading.

false

T/F: Combining a heavier with a lighter typestyle or weight is not a successful pairing.

true

T/F: Flush left is the style that is most readable, primarily because

false (line spacing is leading)

T/F: Line spacing should never be confused with leading

true

T/F: Some jobs require the kind of text treatment and interpretations that cannot be achieved with an existing font.

True

T/F: Staying within the same typeface family can create smart pairings that support an effective typographic hierarchy while maintaining a consistent tone and personality.

true

T/F: The indent is often omitted in the first paragraph of a page or a section, as there really is no need to separate the beginning of the text from anything other than another paragraph, but this is more a matter of style than correctness.

true

T/F: When using a dingbat, the size of the dingbat and the space around it is essential to the success of the treatment.

wrap-around

Text that wraps around an illustration, photo, diagram, pull quote, or other graphic element is referred to as _________-___________ text.

readable

Text type is designed to be legible and _________ at small sizes. This usually implies fairly clean, consistent, uncomplicated design features; more open spacing than a display face; and thin strokes that hold up at smaller sizes.

x-height

The ___ of a font affects its legibility and will make different type-faces look larger or smaller at the same point size.

length

The ___ of the text should also be considered, as well as any constraints on the column width and depth, such as preexisting grid or template.

density

The color and texture of a typeface is the overall grayness, or ____, of a block of type.

background

The color of the type against its intended ___ should also be taken into consideration when selecting a typeface, especially with text type.

goals

The first and foremost step in selecting a typeface is knowing your ____.

distinguish

The legibility of a typeface is related to the characteristics inherent in its design, including its x-height, character shapes, width, stroke contrast, the size of its counters, serifs or lack thereof, and weight all of which relate to the ability to ___ one letter from another.

structure

The members of type super families and systems usually have the same basic skeletal ___ but with different finishing details, enabling them to work well together.

separating

The practice of _____ paragraphs with an extra line space instead of an indent is often successfully and appropriately used in correspondence (both in email and print), in short pieces such as advertisements and introductory copy, and on the web.

readability

The primary consideration when setting text is usually _____.

readability

The right amount of word spacing allows a typestyle to be read easily without the words either running together or being separated by oversized white spaces that interrupt the color and reduce the overall ____ of the design.

type

There are two main categories of ____: text and display.

demographics

To focus on your design goals and subsequently identify the most appropriate typefaces for a job, start by identifying the age, interests, attention span, and other ___ of your audience.

personality

Type has the power to make or break a job. Every typeface has a distinct ___ and conveys a different mood, message, or feeling.

paper

When selecting a typeface for print, take into consideration the kind of ___ or surface it will be printing on.

characteristics

While some fonts can be adapted to a broad range of sizes with the help of a bit of tracking or kerning, others will either become hard to read or lose the defining ___ they were initially chosen for.

descending

Without ___ characters to worry about, all caps beg to be set tighter than mixed-case settings.

balances

You should try different sizes of display typefaces and see what looks best and what _____ and complements the rest of your layout.

leading

___ is a term from the days when type was set in metal and slugs of lead of varying thickness were inserted between the lines of metal type to add space between the lines.

readability

___ is related to how the typeface is arranged.

Legibility

___ refers to the ease with which the character, words, and design as a whole can be read.

Display

___ type can and should generally have less leading since as type gets larger, the negative spaces associated with line spacing appear progressively too large.

Flush right

______ _____ text is more difficult to read since our eyes have to follow a wavering left-hand margin when they move to the next line down the column.

Flush left

__________ _________ is the default setting in most design software, and the most common alignment for Latin-based language systems such as English.

hanging

___________ indent is actually the opposite of an indent in that the first line hangs out to the left of the paragraph into the margin.

Centered type

____________ _______ alignment style can be very effective when used for short blocks of copy, such as titles and headlines, subheads, invitations, announcements, posters, and of course, poetry.

Contoured

______________ type is arranged in a particular shape for purely aesthetic reasons - it might be in random, geometric shapes or in the shape of an object.