Audiences

Target Audience Groups

A Target Audience is the specific section of consumers with potential interest in the product at which advertisements are aimed. The demographics of age, sex, occupation, or income are unique to each target audience.

Media Institution

A media institution is a publishing house or production compyany responsible for the making of media products. An example of a media institution would be bouer media who create magazines or Working Title who make and exibit film.

Passive Audience

A passive audience is an audience that merely observes an event rather than actively responding to it.

Hypodermic Model

A theory suggesting that the mass media could influence a very large group of people directly and uniformly by 'shooting' or 'injecting' them with appropriate messages designed to trigger a desired response.

Active Audience

Active audience is a theory that people receive and interpret media messages in different ways. It is usually according to factors such as ethnicity, age and the social class. The audience is neither passive nor homogenous.

Audience Expectations

Audience members will have particular ideas about a play, actors, company, playwrights, directors or a venue. These expectations contribute to their experience of drama.

Special Interest Groups

Organisations that raise and spend money to influence elected officials or public opinion

Reception Theory

Reception theory is a version of reader response literary theory that emphasises the reader's reception of literary text.

Regulatory Bodies

Regulatory bodies are organisations that monitor the performance of those industries once in the public sector. They normally have powers to influence pricing decisions and the standards and range of services offered. An example of a regulatory body is Ofcom that regulates all aspects of communications and broadcast media.

Commercial Success

The way we measure the success of a product in the market

Demographic Marketing

Using different demographics (age, gender, race and other categories) to market an idea effectively

Users and Gratification model

people use media messages and find various types of gratifications in some texts

Values, Attitudes and Lifestyle

preexisting conditions that impact communication

Behavioural Marketing

range of technologies and techniques used by website publishers and advertisers that allows them to increase the effectiveness of their campaigns by capturing data generated by the website and landing page visitors