BA 370 Chapter 4

Decision makers are more likely to do what when they use the ethical decision-making framework? (Choose every correct answer.) Multiple select question. Include the relevant ethical issues Realize that financial performance metrics are important Choose a course of action that will encounter serious ethical lapses Evaluate the alternatives

Include the relevant ethical issues Evaluate the alternatives

What is the most likely outcome for a company when it practices social responsibility to customers? Multiple choice question. Lower sales Increased awareness of the firm Decreased brand awareness Worse brand equity

Increased awareness of the firm

GE's Ecomagination program, which doubles investments in clean research and development, is an example of using social responsibility to transform which stakeholder category? Multiple choice question. Employees Consumers Marketplace Government

Marketplace

Unethical marketing behavior includes which actions? Multiple select question. Providing fair sales promotions Misrepresenting company earnings Producing multiple sales campaigns Destroying information harmful to company image Using false advertising

Misrepresenting company earnings Destroying information harmful to company image Using false advertising

What practices are increasingly common among companies that want their employees to have happy family lives? (Choose every correct answer.) Multiple select question. Offering daycare Punishing sexual harassers Offering flextime Paying no higher than minimum wage

Offering daycare Offering flextime

Which are examples of unethical marketing practices? (Choose every correct answer.) Multiple select question. Advertising in magazines Promoting dangerous products Fair trade pricing Deceptive advertising

Promoting dangerous products Deceptive advertising

business ethics

Refers to a branch of ethical study that examines ethical rules and principles within a commercial context, the various moral or ethical problems that might arise in a business setting, and any special duties or obligations that apply to persons engaged in commerce.

corporate social responsibility (CSR)

Refers to the voluntary actions taken by a company to address the ethical, social, and environmental impacts of its business operations and the concerns of its stakeholders.

marketing ethics

Refers to those ethical problems that are specific to the domain of marketing.

When a company undertakes conscious marketing, what does it focus on? Multiple select question. Shareholders Stakeholders Superior distribution Quick profits

Shareholders Stakeholders

stakeholders

The broad set of people who might be affected by a firm's actions, including not just corporate shareholders and customers but also employees (past, current, and prospective) and their families, supply chain partners, government agencies, the physical environment, and members of the communities in which the firm operates (defined either locally or on a global scale).

It is important for modern firms to build and maintain Blank______ by conducting ethical and transparent transactions. Multiple choice question. consumer trust corporate secrets shareholder interest employee superiority

consumer trust

If one firm in an industry decides to develop a corporate social responsibility program, its competitors are often forced to Blank______. Multiple choice question. avoid CSR to avoid looking like a copycat suggest that the competitor's motives are selfish develop their own CSR programs point out that being ethical is more important

develop their own CSR programs

In conscious marketing, the short-term goals of each Blank______ must be aligned with the long-term goals of the firm. Multiple choice question. supplier employee advertising medium government agency

employee

In the past, many businesses were only interested in making a for the benefit of shareholders.

profit

The most basic form of corporate social responsibility is to Blank______. Multiple choice question. pay employees more than competitors do offer employees support for advanced education provide a safe working environment for employees offer employees flextime arrangements

provide a safe working environment for employees

Social responsibility deals with the firm's impact on Blank______. Multiple choice question. stock prices society internal departments competitors

society

When a company engages in conscious marketing, it must appeal to all of the Blank______ who are affected by the firm. Multiple choice question. the market stakeholders employees consumers

stakeholders

According to the U.S. Environmental Protection Agency, ? is based on the idea that "everything we need for our survival and well-being depends, either directly or indirectly, on our natural environment."

sustainability

What are aspects of the triple bottom line? (Choose every correct answer.) Multiple select question. Environmental performance Social performance Personal performance Economic performance

Environmental performance Social performance Economic performance

What is an example of a decision that would NOT be made by an ethical marketer who is sensitive to social issues? Multiple choice question. Utilizing supply chain networks Marketing products globally Determining the size of an organization's sales force Hiring child labor

Hiring child labor

True or false: If firms implement programs that are socially responsible, their employees are NOT required to act in an ethically responsible way. True false question.TrueFalse

False

What is the first step in ethical decision making? Multiple choice question. Brainstorming and identifying alternatives Identifying the issue Choosing a course of action Gathering information and identifying stakeholders

Identifying the issue

In which stages of the strategic marketing planning process do firms address conscious marketing? (Choose every correct answer.) Multiple select question. Implementation Planning Control Financial

Implementation Planning Control

Which of the following are examples of unethical behavior that managers may feel pressured to engage in? (Choose every correct answer.) Multiple select question. Being honest with stakeholders Deceptive pricing Offering customers deals on products Exaggerating current earnings

Deceptive pricing Exaggerating current earnings

Implementation

Deciding whether the firm should be engaging in particular marketing practices

Planning

Determining how the firm plans to balance the needs of its various stakeholders

Control

Ensuring that all employees of the firm have acted ethically

Corporate social responsibility programs must be designed around the changing values of customers. Which of the following are trends that are currently receiving a lot of attention? (Choose every correct answer.) Multiple select question. Providing consumers with free products Respecting and protecting consumer privacy Using television to reach new consumers Ensuring the healthiness of products

Respecting and protecting consumer privacy Ensuring the healthiness of products

Ethical issues that might arise when conducting consumer research include which of the following? (Choose every correct answer.) Multiple select question. Whether the data has been properly collected Whether participants in a study are informed of the real purpose Whether the firm's actions will increase the company share price over the long term Whether the collected data will be used to mislead or harm the public

Whether the data has been properly collected Whether participants in a study are informed of the real purpose Whether the collected data will be used to mislead or harm the public

Marketing ethics specifically refers to Blank______. Multiple choice question. examining moral issues, specifically in the marketing domain dealing with dilemmas between employees and their bosses the written document composed of an analysis of the current marketing situation, opportunities, and threats a broad description of a firm's objectives and the scope of activities it plans to undertake

examining moral issues, specifically in the marketing domain

Place the steps of ethical decision making in order, with the first step at the top.

identify issues, gather info and identify stakeholders, brainstorm and evaluate alternatives, choose a course of action

An example of corporate social responsibility is when a firm Blank______. Multiple choice question. lessens the negative impact it has on the environment negatively impacts its suppliers increases its business operations pollutes the environment without knowing it

lessens the negative impact it has on the environment

Ethics problems are more likely to arise if a firm's Blank______ goals are NOT aligned with an employee's Blank______ goals. Multiple choice question. sales; financial ethical; unethical long-term; short-term short-term; long-term

long-term; short-term

Firms know that many consumers give their business to firms they perceive as socially Blank______. Multiple choice question. responsible trendy unethical irresponsible

responsible

triple bottom line

A means to measure performance according to economic, environmental, and societal criteria.

Which of the following are the possible ethical dilemmas encountered when marketing? Multiple select question. Offering easily recycled packages Advertising cigarettes to minors Advertising safety features to consumers Promoting products that protect the environment but are expensive Promoting a faulty product

Advertising cigarettes to minors Promoting a faulty product

conscious marketing

An approach to marketing that acknowledges four key principles: a higher purpose, stakeholders, conscious leadership, and a conscious culture.

What are aspects of the triple bottom line? (Choose every correct answer.) Multiple select question. Personal performance Social performance Environmental performance Economic performance

Social performance Environmental performance Economic performance

Which key stakeholder demands that firms behave responsibly? Multiple choice question. Suppliers Society CEOs Shareholders

Society

What is the group of people who may be affected by a company's actions called? Multiple choice question. Planners Marketers Stakeholders Environmentalists

Stakeholders

Which of the following are among the principles of conscious marketing? (Check all that apply.) Multiple select question. To consider stakeholders and their interdependence To understand that decisions are ethically based To recognize the greater purpose of marketing To rely only on marketing to financially advance the company To expand the firm's operation

To consider stakeholders and their interdependence To understand that decisions are ethically based To recognize the greater purpose of marketing

True or False: An ethical decision framework is useful because it can be relied on to give the manager guidance when considering ethical questions. True false question.TrueFalse

True

Consumers increasingly want to purchase from companies that Blank______. Multiple choice question. act in socially irresponsible ways only produce inexpensive products act in socially responsible ways do not contribute to society or charity

act in socially responsible ways

With conscious marketing, the leaders of a company are conscious of which levels of the business? Multiple choice question. One Several All None

all

Johnston Marine sells and customizes boats. The firm donates generously to the community, supporting veterans' organizations, schools, and local hospitals. But its sales reps routinely mislead prospective buyers regarding the power and reliability of the firm's boats, hoping to increase sales. Johnston Marine is Blank______. Multiple choice question. unethical but socially responsible ethical but socially irresponsible unethical and socially irresponsible ethical and socially responsible

unethical but socially responsible

Which of the following statements are true regarding the successful implementation of conscious marketing within a firm? Multiple select question. All employees must embody the ideals of conscious marketing. Affected stakeholders are able to recognize the principles of the conscious marketing approach. Stakeholders at every level of the company focus on maximizing profits. Leaders are responsible for implementing conscious marketing throughout their firms' entire culture.

All employees must embody the ideals of conscious marketing. Affected stakeholders are able to recognize the principles of the conscious marketing approach. Leaders are responsible for implementing conscious marketing throughout their firms' entire culture.

The ?? line refers to a firm's economic, social, and environmental performance.

Blank 1: triple Blank 2: bottom

In choosing a course of action, what should firms do? (Choose every correct answer.) Multiple select question. Choose an option that uses ethical business practices. Choose options that might be illegal, if they benefit the firm. Rank options in order of preference. Investigate any potential legal issues with each option.

Choose an option that uses ethical business practices. Rank options in order of preference. Investigate any potential legal issues with each option.

Which of the following are steps in the process of ethical decision making? (Choose every correct answer.) Multiple select question. Setting target prices Choosing a course of action Brainstorming alternatives Identifying issues

Choosing a course of action Brainstorming alternatives Identifying issues

Which practice gives a company a sense of purpose beyond making a profit? Multiple choice question. Stakeholder marketing Control marketing Conscious marketing Unconscious marketing

Conscious marketing

Employees from Southwest Airlines volunteer their time to Ronald McDonald Houses. What is this an example of? Multiple choice question. Corporate scandal response Corporate profit sharing Corporate investigation Corporate social responsibility

Corporate social responsibility

Which of the following refers to voluntary actions a company takes to address the expectations of stakeholders? Multiple choice question. Corporate environmental responsibility Corporate social responsibility Corporate success responsibility Corporate ethical responsibility

Corporate social responsibility

Who are stakeholders? (Choose every correct answer.) Multiple select question. Dissolved rival firms Customers Community members Employees Government agencies

Customers Community members Employees Government agencies

______ are individuals and groups that have an invested interest in how an ethical issue is resolved. Multiple choice question. Stock shareholders Stakeholders Competitors Retailers

Stakeholders

Which type of marketing takes into account all stakeholders? Multiple choice question. Transactional marketing Guerrilla marketing Sustainable marketing Scarcity marketing

Sustainable marketing

Customers commonly stop supporting a company for which of the following reasons? (Select all that apply.) Multiple select question. The company is growing rapidly. The company's profit margins are too low. The company is acting irresponsibly. They can no longer trust the company.

The company is acting irresponsibly. They can no longer trust the company.

When businesspeople distinguish between right and wrong decisions in a business setting it is called Blank______. Multiple choice question. business ethics marketing ethics firm business conscious domain

business ethics

The evolution of Blank______ marketing means that now companies take into consideration not only their shareholders but also their stakeholders. Multiple choice question. direct conscious multilevel marketing digital

conscious

In brainstorming alternatives, a firm Blank______. Multiple choice question. dismisses all alternative courses of action examines one course of action considers alternative courses of action chooses all courses of action

considers alternative courses of action

When Coca-Cola produces a campaign to advocate water stewardship, they are actively engaging in ? social responsibility.

corporate

Business ethics best refers to Blank______. Multiple choice question. the process of defining the marketing mix variables so that target customers have a clear understanding of what the product does a broad description of a firm's objectives and the scope of activities it plans to undertake examining ethical problems that arise when marketing the practice of distinguishing between right and wrong in a business setting

the practice of distinguishing between right and wrong in a business setting