BAD 2610 Chapter 5 Practice
What is the formula for measuring conversion rate? a.# of sales/# of visitors b.# of likes/# of followers c.$ sales/# of visitors d.# of shares/# of impressions
# of sales/# of visitors
According to the text, which age group has the largest concentration of social media users? a.18 to 29 year olds b.65 and older c.30 to 50 year olds d.51 to 64 year olds
18 to 29 year olds
(multiple) Your firm posted a discount on its website that was much too large, and now you are unable to honor it. As social media marketing manager, what steps should you take? a.Acknowledge your error in posting the discount. b.Ignore your error unless a customer demands the discount. c.Communicate with the customers who were promised the discount. d.Send corrected discount information to customers who were promised the overly large one.
Acknowledge your error in posting the discount, communicate with the customers who were promised the discount, send corrected discount information to customers who were promised the overly large one
(multiple) In drafting your firm's written policy for the ethical use of social media, you mistakenly include two points that are unrelated to this topic. Identify these points. a.Be honest. b.Be accountable. c.Be fast. d.Be efficient.
Be fast, be efficient
A local restaurant is considering using of social media as a way to create relationships with customers and boost sales. If they're interested in reaching the largest number of adult consumers, which social media site would you recommend? a.Facebook b.Twitter c.Pinterest d.YouTube
Which of the following can be categorized as a social media platform? a.an app b.a blog posting c.a video share d.Facebook
Which of the following is the most popular social media site based on number of adults who visit the site? a.Facebook b.Twitter c.Pinterest d.Instagram
Jon is in charge of measuring his firm's social media marketing effort to track its success. For which of the following tasks is he likely to be responsible? a.Assessing consumer overall awareness of the company b.Calculating the company's share of voice c.Determining what products to feature on the website. d.Identifying the number of followers on its Instagram account
Identifying the number of followers on its Instagram account
According to research by Deloitte, ______ shoppers are more heavily influenced by social media when making purchase decisions compared to other age groups. a.Millennial b.Baby boomer c.Generation Z d.Cohort
Millennial
You spend a lot of time ensuring that your product looks great on the company website, but you largely ignore online reviews of the brand. A team member comments that you're making a big mistake, because: a.Online reviews are a primary driver of purchase decisions. b.Online reviews can be deleted if they are negative. c.While online reviews are currently insignificant influences on final purchase decisions, they may become important. d.Online reviews are only read by consumers who have already made up their minds to buy.
Online reviews are a primary driver of purchase decisions
__________ such as Facebook, Twitter, and LinkedIn represent opportunities for marketers as well as popular platforms for consumers. a.Social media analytics programs b.Social media facilitators c.Social news sites d.Social networking sites
Social networking sites
Which of the following best describes the function of social media platforms? a.enable users to communicate with each other online b.allow marketers to track and measure consumers' social media use c.allow marketers to interpret data related to consumers' social media use d.act as a home base for an online community
act as a home base for an online community
Paolo owns a fine dining Italian restaurant in a mid-sized city and is trying to gain followers to his various social media platforms such as Instagram, Facebook, and Twitter. He recently used table tents in his restaurant and offered guests a free appetizer if they would check-in using Facebook and like his restaurant's page. Paolo knows that having a large number of followers is important as it gives him a better opportunity to communicate with customers and prospects. The number of total likes, followers, or subscribers to a company's social media platforms is a measure of: a.activity. b.engagement. c.conversion. d.endorsement.
activity
Tabitha was scrolling through Facebook and saw a sponsored post from NBC with a recent clip from a Tonight Show episode featuring Jimmy Fallon and Justin Timberlake. She clicked on the video to watch it and saw that over 7 million people had already viewed the video. NBC can monitor the video and track the impressions, which is a measure of: a.activity. b.engagement. c.endorsement. d.conversion.
activity
Social media ________ help companies understand whether they are reaching the right volume and type of customers. a.QR codes b.apps c.platforms d.activity measures
activity measures
In an attempt to be humorous and connect with a younger target audience, a local restaurant launched a social media campaign that drew attention and negative publicity due to its use of scantily clad men and women and many thought it was inappropriate. The restaurant quickly removed the offending post and publicly apologized. This example demonstrates the importance of the _____ principle regarding social media ethics. a.be accountable b.be honest c.respect privacy d.be genuine
be accountable
Most female consumers are interested in projecting a youthful and beautiful appearance and cosmetics companies earn billions in revenue annually through the sale of skin care and other beauty products. Recently, a skincare company was cited by the Federal Communications Commission for using false claims related to how their products would "erase wrinkles" and act like a liquid face lift. The company was required to pay a fine, publicly apologize, and change their communication messages. This example highlights the importance of the ______ principle regarding social media ethics. a.be honest b.respect privacy c.be accountable d.be genuine
be honest
Anne is a subscriber to the Oh She Glows site where she follows the culinary adventures of its creator, Angela Liddon. Anne enjoys her posts, creative recipes, and has even purchased the author's two cookbooks. This example highlights one of the advantages of a _______ site since it has effectively motivated Anne to make purchases. a.blog b.social networking c.social bookmarking d.webinar
blog
Captaindad.org is a popular site where stay-at-home dads post lengthy articles and opinions about their experiences. Users may respond and indicate likes or dislikes on these articles. Captaindad.org is a: a.microblog. b.social news site. c.social networking site. d.blogging site.
blogging site
Users of Oneview can save, organize, and tag links to their favorite websites. They can also share these links with other users. This makes the site very popular. However, Oneview cannot do everything; specifically, it would not be considered a(n): a.blogging site. b.microblog. c.app. d.bookmarking site.
blogging site, microblog, and app
Which of the following social media platforms allows people to hold conversations on online forums? a.social news sites b.bookmarking sites c.apps d.blogging sites
blogging sites
A ________ site allows users to save and organize links to other online resources. a.social networking b.social news c.microblogging d.bookmarking
bookmarking
(multiple) On this type of platform, a host posts information or comments on a range of topics to which people are allowed to respond. Such a platform would not be a(n): a.bookmarking site. b.social news site. c.app. d.blogging site.
bookmarking site, social news site, and app
Which of the following is TRUE regarding business use of social media? a.businesses are increasing their social media marketing efforts b.businesses are decreasing their social media marketing efforts c.spending on social media will likely stay about the same in the future d.the lack of users on social media makes it an unattractive communication medium for companies
businesses are increasing their social media marketing efforts
Volkswagen recently announced that they would begin concept testing and production planning on a "microbus" with features such as electric propulsion and self-driving capabilities. The company is also encouraging consumers to use the hashtag #vanlife when posting updates about their vacations or road trips. Volkswagen also plans to review the posts using the hashtag to learn more about consumer needs and the features of a vehicle they would desire. One of Volkswagen's social media goals based on this example is to: a.manage a crisis. b.increase revenue. c.increase brand awareness. d.conduct market research.
conduct market research
Approximately 40% of American consumers use social media outlets such as YouTube, Facebook, and Twitter to obtain information about healthcare sharing opinions with others about physicians, modifications, hospitals, and insurance companies. This demonstrates that consumers use social media to: a.make final purchase decisions. b.conduct research. c.discover new products. d.identify trends.
conduct research
The Mayo Clinic is one country's top-rated hospitals and is known for using an integrative approach to healthcare and diagnosis. Individuals from around the world trust the Mayo Clinic to accurately diagnose their condition and/or treat their ailments. In addition, the Mayo Clinic website is viewed as a trusted resource for a variety of information—from wellness, nutrition to disease-based information. Individuals with health symptoms such as rapid heartbeat or fever might visit the Mayo Clinic's website to self-diagnose their ailment or decide if they should visit a healthcare provider. This example indicates that the Mayo Clinic recognizes that consumers use social media to: a.make final purchase decisions. b.conduct research. c.discover new products. d.share information.
conduct research
Vanessa is planning a spring break trip to Las Vegas with a few friends from work and used TripAdvisor.com to check-out hotels, restaurants, night spots, and concerts. She is excited about the trip and really enjoys reading about other visitor's experiences in Las Vegas. Vanessa also contributes to TripAdvisor by posting reviews of restaurants and other locations she visits. Vanessa's use of TripAdvisor for the Las Vegas trip highlight how consumers use social media to: a.conduct research and share information. b.discover new goods or services. c.make final purchase decisions. d.identify trends.
conduct research and share information
______ marketing involves creating and distributing relevant and targeted material to attract and engage an audience with the goal of driving them to a desired action. a.content b.effective c.social d.identity
content
Exotic Pet Supply Inc. sells specialty foods and vitamins for rare breeds of dogs and cats. In its social media marketing campaign, its marketers will create and distribute material relevant to the needs and interests of people who own exotic animals; the idea is to engage them in conversation and make them aware of EPS products. These marketers will be working on: a.social media monitoring. b.behavioral targeting. c.social bookmarking. d.content marketing.
content marketing
What is the primary or overall goal of social media marketing? a.develop a conversation with current and potential customers b.generate revenue c.gain positive word-of-mouth about a product or service d.generate as many post shares as possible
develop a conversation with current and potential customers
Cameron is an avid Twitter user and follows several celebrities including Justin Bieber. Cameron discovered Adidas' new NEO label after Justin Bieber became the primary spokesperson for the brand through a scavenger hunt contest where fans looked for the gold sneakers that Bieber wore on his Believe tour. This is an example of how consumers use social media to: a.make final purchase decisions. b.conduct research. c.discover new products. d.share information.
discover new products
Tiffany was browsing her Instagram feed and saw a sponsored post for a new skincare product called Ever, which uses all natural ingredients and is free of harmful chemicals. She had never heard of the brand before but clicked on the link to the company's website since she was interested in learning more. Tiffany was relying on social media to: a.make final purchase decisions. b.conduct research. c.discover new products. d.share information.
discover new products
The ultimate goal of content marketing is to: a.identify the target audience. b.describe the target audience. c.analyze the target audience. d.drive the target audience to a desired action.
drive the target audience to a desired action
North Face is a popular brand and maintains an active social media presence using Facebook, Instagram, and Twitter. Recently, the company shared a video of a professional climber reaching a summit in Nepal and who was sponsored by North Face. North Face was pleased to see a large number of people sharing the video to their own social media feeds. This "sharing" activity is a measure of _____ and is a way to track the effectiveness of a social media marketing campaign. a.engagement b.activity c.conversion d.approval
engagement
Social media monitoring is the process of tracking, measuring, and ________ a firm's social media marketing initiatives. a.monitoring b.adapting c.creating d.evaluating
evaluating
Jenny Craig is a popular weight loss and lifestyle focused company who provides nutritional meals to help customers reach their goals. It often partner with celebrities to share their weight loss story as well as feature "everyday people" on its social media platforms who have successfully reached their weight goals using Jenny Craig products. Which guideline is Jenny Craig using by incorporating "everyday people" in its posts? a.focus on the audience rather than the organization b.strong brand focus c.targeted keywords d.shareworthy text and images
focus on the audience rather than the organization
Consumers rely on communities created by social media to help in their buying decisions. What type(s) of help are they unlikely to seek? a.help with learning about new products b.help with conducting research c.help with making final purchase decisions d.help with building company partnerships
help with building company partnerships
Each year during the holiday seasons, Butterball, famous for turkeys tries to ensure that customers who purchase its turkey products will successfully cook and serve a great meal for their family and friends. Butterball has maintained a telephone hotline for many years but has also embraced social media as a way to monitor customer's experiences with its products. The company uses analytics to track mentions of the Butterball brand as well as any posts related to cooking and serving turkey. This capability is critical to the company since it want to be able to address any customer concerns and respond as quickly as possible if they observe specific issues occurring such as food and safety issues related to defrosting a frozen turkey or knowing how long to cook the turkey. This example highlights the goal of social media marketing that relates to: a.improving customer service. b.managing a crisis. c.generating revenue. d.gathering marketing research.
improving customer service
Kevin is the manager of a restaurant and monitors the social media posts several times each day. Recently, he read about a negative experience a customer had at the restaurant and he responded by apologizing and asking the individual to return to the restaurant so he and the staff could have another opportunity to serve the customer and address her concern. In this case, Kevin is using social media with the goal of: a.improving customer service. b.increasing revenue. c.increasing brand awareness. d.conducting market research.
improving customer service
Ross recently saw a sponsored ad for a new car wax called "Car Guys Liquid Wax" that is non-toxic, biodegradable, and is a full synthetic polymer paint sealant. It can be used on all components of a vehicle such as glass, tires, rubber, and of course metal or fiberglass. Ross was so impressed with the before and after photos that he clicked on the link and placed an order. CarGuys Liquid Wax maintains its own website and also sells the product through Amazon.com. Based on the sponsored Facebook posts, the company sales were up 20% from the previous month demonstrating that social media can be utilized to: a.increase revenue. b.conduct research. c.improve customer service. d.manage a crisis.
increase revenue
Zach lives in Chicago and was in San Francisco for business. He dines out often and typically makes reservation using OpenTable on his smartphone. While in San Francisco, he began receiving notifications from OpenTable about various restaurants within 1-2 miles of his hotel and enjoyed the opportunity to browse different restaurants and view their menus on his phone. It's likely the restaurants who partner with OpenTable to offer these push notifications within the application are seeking to use social media to achieve the goal of: a.increasing revenue. b.improving customer service. c.managing a crisis. d.conducting marketing research.
increasing revenue
Certain well-known and respected political analysts play important roles during presidential campaigns. Thousands of voters trust their online evaluations of the candidates and the issues in the race, and their opinions are known to sway voting decisions. These analysts are known as: a.innovators. b.political writers. c.relationship targets. d.influencers.
influencers
Individuals with the capability to affect the opinions and actions of others are called _____ and may be utilized by companies in social media marketing campaigns to increase brand awareness as well as generate leads. For instance, Ellen DeGeneres has approximately 72 million Twitter followers and is ranked #6 in the world for her social media following. Due to Ellen's popularity, companies such as Shutterfly partner with her. a.influencers b.innovators c.market leaders d.market disseminators
influencers
HBO has several popular series such as the Game of Thrones and maintains various social media platforms related to the show. If HBO were to host a special Facebook live event featuring a popular actor from the show and give viewers the chance to ask questions of the actor about the show, their character, or personal life, HBO would be attempting to incorporate the guideline: a.invitations to generate content via posts, shares, discussions, or other forms of dialogue. b.focus on the audience rather the company. c.targeted keywords. d.relevant information.
invitations to generate content via posts, shares, discussions, or other forms of dialogue
Brittany was shopping for a new pair of boots on Zappos.com and clicked on a pair that she really liked. The site offered recent customer reviews and Brittany learned that many customers had returned the boots for several reasons—the color did not match their expectations and the sizing was not accurate. Brittany decided against purchasing the boots and continued her search for new shoes. This demonstrates how consumers use social media to: a.make final purchase decisions. b.conduct research. c.discover new products. d.share information.
make final purchase decisions
Demetrius runs cross country and track on his varsity high school team and was recently shopping at a local specialty running store for a new pair of training shoes. He tried on several different brands and while he was in the store, also consulted several sites using his smartphone to compare the brands and read customer reviews. While he was browsing his smartphone, he found a great deal on one of his favorite styles on the www.firsttothefinish.com website. He thanked the store employee for their help and after he left the store, he completed his purchase from the website. Which of the following best characterizes how Demetrius was influenced by social media? a.make final purchase decisions b.conduct research c.discover new products d.share information
make final purchase decisions
Marcellus was shopping for a new mountain bike and was browsing a few different sites. He read a few different reviews about major brands including Trek, Yeti, Kona, and Cannondale and decided to purchase the Yeti brand after reading user reviews on www.liveoutdoors.com as well as expert reviews from Bicycling Magazine. Marcellus' purchasing experience and his reliance on reviews highlights that consumers are using social media to: a.make final purchase decisions b.conduct research c.discover new products d.share information
make final purchase decisions
Cyber security has become an important issue for consumers and corporations as more and more information is exchanged via the Internet. Several companies such as Target have been victims of hacking that resulted in the release of consumer sensitive and private information such as Social Security numbers, PIN numbers, and user names. Target utilized social media as one option to quickly alert its credit card users to the hacking incident and also assure customers that the company was doing everything it could to protect personal information and prevent the release of personal data in the future. Which goal of social media marketing relates to Target's use of social media following the cyber security or hacking issue? a.managing a crisis b.improving customer service c.conducting marketing research d.increasing brand awareness
managing a crisis
Recently, Facebook has enabled users to update their status to "safe" following natural disasters such as flooding, tornados, or fires. Facebook recognizes that its platform can be a great resource for family members and friends to quickly learn about how people in those locations are doing and whether or not they need assistance. Which goal of social media is related to the "safe" status update on Facebook? a.managing a crisis b.increasing revenue c.increasing brand awareness d.conducting market research
managing a crisis
Boden is a clothing brand based in the United Kingdom and uses a variety of social media platforms to create awareness, expand its relationship with customers, and motivate customers to purchase its products. Recently, the company posted a free product opportunity on Facebook by sharing a product link and urging viewers to like the post, comment, or share the post for a chance to win an item from the current catalog. If Boden counts the number of new likes to its company's Facebook page, what measure are they using? a.measure of activity b.measure of endorsement c.measure of engagement d.measure of conversion
measure of activity
Boden is a clothing brand based in the United Kingdom and uses a variety of social media platforms to create awareness, expand its relationship with customers, and motivate customers to purchase its products. Recently, the company posted a free product opportunity on Facebook by sharing a product link and urging viewers to like the post, comment, or share the post for a chance to win an item from the current catalog. If Boden counts the number of users who followed the embedded product link and then made a purchase when visiting the website, what measure are they using to measure effectiveness? a.measure of conversion b.measure of activity c.measure of engagement d.measure of endorsement
measure of conversion
Boden is a clothing brand based in the United Kingdom and uses a variety of social media platforms to create awareness, expand its relationship with customers, and motivate customers to purchase its products. Recently, the company posted a free product opportunity by sharing a product link and urging viewers to like the post, comment, or share the post for a chance to win an item from the current catalog. If Boden counts the number of comments to this post, what measure are they using to measure the effectiveness of the free giveaway? a.measure of activity b.measure of endorsement c.measure of engagement d.measure of conversion
measure of engagement
Boden is a clothing brand based in the United Kingdom and uses a variety of social media platforms to create awareness, expand its relationship with customers, and motivate customers to purchase its products. Recently, the company posted a free product opportunity by sharing a product link and urging viewers to like the post, comment, or share the post for a chance to win an item from the current catalog. If Boden counts the number of shares to this post, what measure are they using to measure the effectiveness of the free giveaway? a.measure of activity b.measure of endorsement c.measure of engagement d.measure of conversion
measure of engagement
Boden is a clothing brand based in the United Kingdom and uses a variety of social media platforms to create awareness, expand its relationship with customers, and motivate customers to purchase its products. Recently, the company posted a free product opportunity on Facebook by sharing a product link and urging viewers to like the post, comment, or share the post for a chance to win an item from the current catalog. If Boden counts the number of users who followed the embedded product link, what measure are they using to measure the effectiveness of the free giveaway? a.measure of activity b.measure of endorsement c.measure of engagement d.measure of conversion
measure of engagement
Unlike public social media tools, Yammer is a private service that allows a company's internal and external partners to communicate and collaborate via very brief updates and posts. Yammer is a(n): a.online forum. b.social networking site. c.blogging platform. d.microblog.
microblog
Which of the following social media platforms allows people to receive a steady stream of brief updates from anyone—including marketers? a.bookmarking site b.social news sites c.apps d.microblogs
microblogs
It is Sam's responsibility to track his organization's social media presence. For example, he uses various software tools to monitor online conversations about the firm's brands. Based on this information, Sam is in charge of social media: a.managing. b.production. c.content development. d.monitoring.
monitoring
Consumer ________ is a major ethical issue faced by social media marketers during their marketing campaigns. a.lifetime value b.spending c.contract enforcement d.privacy
privacy
The United States National Parks are using social media to promote people to visit the parks and appreciate the natural beauty. They recently ran a contest of a free night's lodging at Yellowstone National Park for the best photo from the park that is uploaded to the contest's Facebook and Instagram page. Which guideline for effective social media content is the park service using? a.promotions that offer discounts, gifts, or other special deals in exchange for participation b.shareworthy text and images c.targeted keywords d.strong brand focus
promotions that offer discounts, gifts, or other special deals in exchange for participation
Which of the following social media metrics acts as a form of endorsement for a company's content and company especially if influencers such as celebrities or leaders are participating? a.re-tweets, shares, or re-pins b.click-through rate c.number of likes or comments d.number of followers
re-tweets, shares, or re-pins
Businesses use social media primarily to build: a.facilities. b.employee retention. c.ethical compliance. d.relationships.
relationships
Cyber security has become an important issue as companies seek to prevent hackers from accessing company information, which might include customer data such as e-mail addresses, log-on identification, passwords, and more. This also relates to an important principle regarding social media ethics: a.respect privacy. b.be honest. c.be accountable. d.be genuine.
respect privacy
According to research conducted by comScore and Group M Search, the majority of consumers (58%) use _______ first when seeking information. a.search engines b.social media c.brick-and-mortar stores d.personal referrals from friends
search engines
In the initial step of a social media marketing campaign, marketers want to help everyone involved with the campaign aim their efforts in the right direction. For this reason, the first step is: a.developing strategies. b.producing content. c.monitoring and measuring the campaign. d.setting goals.
setting goals
Mountain Dew has created a lifestyle brand by associating the beverage with thrill-seeking or risk-seeking sports such as bungee jumping, mountain climbing, and sky diving. Their tag line "Do the Dew" and affiliated hashtag #DotheDew also invite consumers to upload photos or stories to Instagram, Facebook, or other social media platforms, which show how they're living the Mountain Dew lifestyle. In this way, Mountain Dew is demonstrating which guideline for effective social media content? a.shareworthy text and images b.targeted keywords c.relevant content d.promotions offering discounts
shareworthy text and images
The Florida Orange Growers Association are interested in creating a stronger relationship with customers via social media and recently launched an initiative for consumers to share their favorite recipes using oranges or orange juice to various social media platforms. The Orange Growers Association is hoping to turn customers into storytellers, which is an example of the social media guideline to create: a.shareworthy text and images. b.use targeted keywords. c.incorporate a strong brand focus. d.use relevant information.
shareworthy text and images
(multiple) A very long and complex posting on a site would probably not qualify as a: a.short burst of news with a hashtag. b.microblog. c.tweet. d.blog posting.
short burst of news with a hashtag, microblog, and tweet
Patrick is an architect with Balance Architects, a firm based in the Pacific Northwest and known for its modern and energy efficient designs. The firm has been aggressive in using a variety of social media platforms and has generated a large following. One of its most successful platforms is Housz where the firm posts photos of projects and adds links to products such as lighting, windows, doors, and other construction materials including plumbing fixtures. Individuals using Housz on their smartphone or computer enjoy the opportunity to "save" photos to folders, which is helpful to those who are planning a new construction or remodeling project. Thus, the Housz site provides users with a place to save, organize, and manage links to websites and other resources on the Internet. What type of platform is Housz? a.social bookmarking site b.social networking site c.blogging site and forum d.webinar site
social bookmarking site
A __________ enables users to communicate with each other through the creation of online communities. a.social media platform b.social media analytics program c.bookmarking site d.social media
social media
Which of the following statements is TRUE regarding social media? a.social media is an important tool for marketers to use in building relationships b.consumers rarely use social media as a way to connect with businesses c.older adults aged 65 or over are the biggest users of social media d.social media budgets are expected to decline in the future
social media is an important tool for marketers to use in building relationships
Which of the following statements about social media marketing is FALSE? a.social media tools lack the ability to create personal relationships with customers b.in the future, spending on social media advertising will likely surpass newspaper advertising spending c.Facebook is the most popular social media site d.younger consumers aged 18 to 29 years old are more likely to use social media
social media tools lack the ability to create personal relationships with customers
A website or app that provides a virtual community for people to share daily activities, send messages, and post opinions is known as a(n): a.social networking site. b.social bookmarking site. c.blogging site. d.forum site.
social networking site
Marco is an avid car enthusiast and owns a Ferrari 360. He is a member of www.ferrarichat.com, a place where Ferrari owners or Ferrari lovers can post questions, share photos, and exchange thoughts and opinions about cars or other information including recipes. Although Marco hasn't personally met most of the people who post on the site, he feels a strong sense of community and personal relationship with others. He also enjoys the opportunity to use keywords to search posts or get links to a company's website. What type of platform is www.ferrarichat.com? a.social bookmarking site b.social networking site c.blogging site and forum d.webinar site
social networking site
Tagged is a site that allows people to meet and socialize with online friends through games and shared interests. It is an example of a: a.social news site. b.microblog. c.blogging site. d.social networking site.
social networking site
Users of __________ often invite their friends to join, and then communicate with them in a variety of ways. a.social media tools b.apps c.social news sites d.social networking sites
social networking sites
(multiple) Linkswarm.com is a popular site that allows users to save, organize, and manage links to their favorite websites. However, Linkswarm.com should NOT be considered a: a.social news site. b.blogging site. c.social networking site. d.bookmarking site.
social news site, blogging site, and social networking site
A successful social media marketing plan features content that is focused on: a.the organization. b.the marketers behind the campaign. c.the corporate structure. d.the audience.
the audience
The effectiveness of content for a social media marketing campaign is typically evaluated based on: a.its cost. b.how quickly it is produced. c.how difficult it is for competitors to copy. d.the strength of its brand focus.
the strength of its brand focus
