BCOM Ch. 14

Why is using a story line approach in business presentations is effective?

It helps audience members better remember the presented information. It creates an emotional connection for audience members.

Which of the following methods is an approach to business communications designed to help presenters not make the mistake of presenting evidence without first stating a central position?

PREP

When professionals with hub MVSs listen to business presentations, they respond best to which of the following?

Presentations that hold clear business logic Language that presents several options

What is a guideline for the effective use of electronic slides in a business presentation?

Show no more than one slide for every minute or two of a presentation.

Which statement about audience concerns is true?

Speakers can prepare for audience concerns by considering them beforehand.

Which of the following should be verified when reviewing a business presentation?

The electronic slides have been proofread. Related technology is in working order. Supplementary materials are well prepared.

What are traits of messages that are most likely to gain the attention of listeners?

They are delivered by a reliable source. They are formed around the listeners' interests.

Which of the following describes the effect of good visual aids on a presentation?

They significantly improve the effectiveness of the presentation.

True or false: Poorly designed electronic slides can have a negative impact on the effectiveness of business presentations.

True

In a business presentation, the content of any slide should

be easy to read and understand.

True or false: A fatal error in a business presentation is to present evidence but leave out central positions.

True Reason: The most serious mistake business managers make is to present the evidence first, or only the evidence, and leave out their primary conclusions or central positions.

Which of the following criteria are part of the FAIR test?

Your real motives in making the presentation are accessible. The presentation is factually correct.

The review section of a business presentation contains which of the following?

a brief summary of the key messages a call to action

When audiences hear stories as part of a business presentation, they

are more likely to act based on what they hear. retain information included in stories.

When creating electronic slides for a business presentation, you should make sure that the data and ideas they present are

as simple and clear as possible.

What should the preview of a speech accomplish?

attract the attention of the audience highlight benefits to the audience

If you want to appeal to a professional with a hub MVS, you should focus on which two of the following?

benefits to clients and customers option-oriented language

The views you provide in a business speech are essentially attempts to convince audience members to

commit to some type of risk.

What is the most critical factor in a successful presentation?

content development

Ideally, stories used in business presentations should be which of the following?

drawn from real life factual honest

Compared to written proposals, speeches and presentations are better suited to capitalize on ______ appeals.

emotional

Which kinds of appeals should be made when giving speeches and presentations?

emotional analytical

Which of the following can help improve the overall design of electronic slides used in business presentations?

focusing on key information using a design expert developing simple charts and diagrams

The beginning of a presentation is the time when audience members

form an opinion about the speaker.

Which of the following are applications of the AIM planning process in presentations and speeches?

highlighting topic-related conclusions including supporting points to the key ideas conducting an analysis of the presentation's listeners

Audience members typically decide which of the following during the preview of a presentation?

if they are willing to act on what they hear if they think they have something to gain from the presentation if they will pay attention and listen to the presentation

Which of the following people can help with designing electronic slides used in important business presentations?

in-house specialists outside professionals public relations experts

In a business presentation, the presenter's views are the

key messages of the presentation.

Which type of learner responds best to participation-focused presentations?

kinesthetic

Which of the following are aspects of the AIM planning process?

message information audience

When giving an internal presentation, you should focus your presentation primarily on

persons who have the ability to put your ideas into action.

When writing a presentation for clients and customers, you should primarily focus on influencing which two of the following groups?

prospects for future business key decision makers

When interacting with the audience during a presentation, you need to be able to

reply quickly to questions asked by audience members.

Ideally, the focal point of a business presentation should be the

speaker

You should arrange the slides that you use in a business presentation to create a

story line

The first step of the AIM planning process may be difficult for a business presentation because you may not know

the makeup of the audience.

Which of the following elements of a speech are part of the preview?

the positioning statement the attention-getter the overview

Which of the following are the main goals of a business speech attention-getter?

to get audience members to consider the presented ideas to engage audience members emotionally

Speeches that are highlighted by slides full of illustrations appeal in particular to ______ learners.

visual

Which of the following are fundamental to any successful presentation?

well-formed content structure

When preparing a speech about a business product, what should you find out about your audience?

what they know about the product the source of their information about the product

Which two of the following are key strategies when creating slides for business presentations?

Avoid making the slides too complicated. Make sure that the slides are easy to process.